
SalaryGuide is hiring: Account Director, Fashion in New York
SalaryGuide, New York, NY, US, 10261
Responsibilities Has the ability to provide counsel to clients as opposed to taking direction from clients; Is able to have tough conversations with clients with their best interests in mind
Is able to lead client calls / in-person meetings and think on one’s feet
Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives
As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise
Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget
Understands the difference between a communication strategy and a media strategy
Shows accountability in terms of meeting client benchmarks and delivering strong media coverage; Delivers on this through team leadership and guidance
Own all media relations and continue to develop and maintain key relationships
Requirements 7 to 9 years proven experience operating in a senior position within the fashion PR industry
Proven commercial experience with working in a fast-paced environment
Proven track record of creating a positive impact on business through implementation of a PR strategy
Discreet, professional and well spoken, with excellent communication skills
Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
Pro-active and able to show initiative/ideas to constantly promote the Purple offering
Creative and strategic thinker
Strong established fashion press contacts
Preferred Management experience is highly desirable
International press contacts are also desirable
Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
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In Summary: As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) Has the ability to provide counsel to clients as opposed to taking direction from clients . Is able to have tough conversations with clients with their best interests in mind .
En Español: Responsabilidades Tiene la capacidad de asesorar a los clientes en lugar de tomar instrucciones de los clientes; Es capaz de tener conversaciones difíciles con los clientes teniendo en cuenta sus mejores intereses Capaz de dirigir las llamadas del cliente / reuniones personales y pensar de pie Capable de llevar objetivos comerciales del cliente y desarrollar una estrategia de comunicación lineal y cohesiva que refleje esos objetivos empresariales Como líder del equipo principal, es capaz de atraer y colaborar con recursos especializados en toda la agencia (tanto en Nueva York como en Londres y Los Ángeles) para asegurarse de que el cliente está obteniendo acceso a su red Es capaz de liderar programas y campañas del cliente desde la planificación hasta la ejecución De manera organizada y oportuna, dentro del presupuesto especificado Comprende la diferencia entre una estratégia de comunicación y una relación mediática Expone una responsabilidad extremadamente rápida en términos de encuentro de puntos de referencia y cobertura de medios de comunicación. Sensibilidad e iniciativa Proactivo y capaz de mostrar iniciativas/ideas para promover constantemente la oferta Purple pensador creativo y estratégico Fuertes contactos establecidos con la prensa de moda Experiencia en gestión es muy deseable Contactos de prensa internacionales también son deseables Tener una clara comprensión de las estrategias de medios pagados, propiedad y ganado, y desarrollar relaciones con los principales influencers para apoyar esta actividad #J-18808-Ljbffr