SalaryGuide
SalaryGuide is hiring: Account Director, Fashion in New York
SalaryGuide, New York, NY, US, 10261
Responsibilities Has the ability to provide counsel to clients as opposed to taking direction from clients; Is able to have tough conversations with clients with their best interests in mind
Is able to lead client calls / in-person meetings and think on one’s feet
Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives
As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise
Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget
Understands the difference between a communication strategy and a media strategy
Shows accountability in terms of meeting client benchmarks and delivering strong media coverage; Delivers on this through team leadership and guidance
Own all media relations and continue to develop and maintain key relationships
Requirements 7 to 9 years proven experience operating in a senior position within the fashion PR industry
Proven commercial experience with working in a fast-paced environment
Proven track record of creating a positive impact on business through implementation of a PR strategy
Discreet, professional and well spoken, with excellent communication skills
Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
Pro-active and able to show initiative/ideas to constantly promote the Purple offering
Creative and strategic thinker
Strong established fashion press contacts
Preferred Management experience is highly desirable
International press contacts are also desirable
Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
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