USA Jobs
US Rare Hematology Portfolio Marketing Director
USA Jobs, New York, New York, United States, 10001
US Hematology Portfolio Marketing Director
The US Hematology-Endocrinology franchise is one of the most rapidly growing businesses across US Commercial Division. The franchise is anchored by two recently launched products in Hympavzi for Hemophilia A & B and Ngenla for Growth Hormone Deficiency and established in-line portfolio brands in both Hemophilia A and B and is looking to further evolve in rare hematology with our Sickle Cell Portfolio, requiring a cohesive presence and continued demonstration of Pfizer's commitment to the rare bleeding disorders community. The US Hematology Portfolio Marketing Director will serve a critical role for the US Hematology & Endocrinology franchise by leading key hemophilia initiatives across the Factor business (Benefix & Xyntha) and establishing a strong hemophilia portfolio presence to ensure short and long-term success of the franchise. The Marketing Director will be responsible for leading the hospital & bleed management strategy for the Factor brands & Hemophilia portfolio to include messaging, omnichannel strategy, development of promotional materials and management of agency relationships. The role will support effective portfolio planning and resource allocation across the entire Hemophilia franchise, while also identifying strategic and tactical opportunities to maximize portfolio value across the broader franchise Hematology and Endocrine Franchise. This position requires strong strategic, analytical, execution and decision-making skills. The successful candidate should be a self-starter with proven track record of exceptional leadership and cross-functional collaboration, demonstrating ability to prioritize, high agility and an innovative mindset to support the future vision for the portfolio. This role will lead cross-functional teams to deliver on financial and operational targets, driving strategic and tactical execution across the factor business. This position will report to the US Hematology Portfolio and Factor Lead. Role Responsibilities Lead hospital strategy including tactical pull through and execution for Factor Brands (Xyntha and Benefix) Lead bleed management strategy including tactical pull through and execution for Factor portfolio in close collaboration with Hympavzi team and medical team Working with CE, optimizing CFC targeting in alignment with brand hyper targeting strategy Develop strategy for external engagements including overall KOL engagement and Hemophilia Day planning and execution Develop KPIs and performance dashboards to support performance tracking and business updates to leadership Serve as the Franchise POA captain, coordinating across portfolio, TAs and key enabling partners for successful POA execution Support development of Strategic and Operating Plans, financial planning and performance management Identify and execute key franchise initiatives to maximize portfolio impact Collaborate closely with brand teams including US Hympavzi team and cross-functional teams to drive hemophilia portfolio initiatives and franchise performance Partner closely with, and provide brand-specific and portfolio guidance to cross-functional partners (e.g., Finance, ISE, Commercial Effectiveness, CMO, etc.) on brand performance needs Basic Qualifications 8+ years of pharmaceutical industry or commercial experience required (7 years if candidate has MBA or advanced degree) Previous US in-line or portfolio marketing strongly preferred Rare disease or specialty experience preferred BA/BS degree required, MBA or other advanced degree highly desirable Proven track record in developing, executing and measuring complex marketing programs that drive performance Demonstrated ability to successfully navigate whitespace and complex stakeholder maps to develop novel solutions Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management Strong people management and influencing skills even without direct reporting relationships Proven track record of operating in a fast-paced, high-energy environment Strong analytical skills; detail and action oriented Self-motivated and a team player Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Non-Standard Work Schedule, Travel or Environment Requirements Occasional domestic travel anticipated for team meetings, agency presentations, training, POAs, congresses and KOL meetings Work Location Assignment: Hybrid
The US Hematology-Endocrinology franchise is one of the most rapidly growing businesses across US Commercial Division. The franchise is anchored by two recently launched products in Hympavzi for Hemophilia A & B and Ngenla for Growth Hormone Deficiency and established in-line portfolio brands in both Hemophilia A and B and is looking to further evolve in rare hematology with our Sickle Cell Portfolio, requiring a cohesive presence and continued demonstration of Pfizer's commitment to the rare bleeding disorders community. The US Hematology Portfolio Marketing Director will serve a critical role for the US Hematology & Endocrinology franchise by leading key hemophilia initiatives across the Factor business (Benefix & Xyntha) and establishing a strong hemophilia portfolio presence to ensure short and long-term success of the franchise. The Marketing Director will be responsible for leading the hospital & bleed management strategy for the Factor brands & Hemophilia portfolio to include messaging, omnichannel strategy, development of promotional materials and management of agency relationships. The role will support effective portfolio planning and resource allocation across the entire Hemophilia franchise, while also identifying strategic and tactical opportunities to maximize portfolio value across the broader franchise Hematology and Endocrine Franchise. This position requires strong strategic, analytical, execution and decision-making skills. The successful candidate should be a self-starter with proven track record of exceptional leadership and cross-functional collaboration, demonstrating ability to prioritize, high agility and an innovative mindset to support the future vision for the portfolio. This role will lead cross-functional teams to deliver on financial and operational targets, driving strategic and tactical execution across the factor business. This position will report to the US Hematology Portfolio and Factor Lead. Role Responsibilities Lead hospital strategy including tactical pull through and execution for Factor Brands (Xyntha and Benefix) Lead bleed management strategy including tactical pull through and execution for Factor portfolio in close collaboration with Hympavzi team and medical team Working with CE, optimizing CFC targeting in alignment with brand hyper targeting strategy Develop strategy for external engagements including overall KOL engagement and Hemophilia Day planning and execution Develop KPIs and performance dashboards to support performance tracking and business updates to leadership Serve as the Franchise POA captain, coordinating across portfolio, TAs and key enabling partners for successful POA execution Support development of Strategic and Operating Plans, financial planning and performance management Identify and execute key franchise initiatives to maximize portfolio impact Collaborate closely with brand teams including US Hympavzi team and cross-functional teams to drive hemophilia portfolio initiatives and franchise performance Partner closely with, and provide brand-specific and portfolio guidance to cross-functional partners (e.g., Finance, ISE, Commercial Effectiveness, CMO, etc.) on brand performance needs Basic Qualifications 8+ years of pharmaceutical industry or commercial experience required (7 years if candidate has MBA or advanced degree) Previous US in-line or portfolio marketing strongly preferred Rare disease or specialty experience preferred BA/BS degree required, MBA or other advanced degree highly desirable Proven track record in developing, executing and measuring complex marketing programs that drive performance Demonstrated ability to successfully navigate whitespace and complex stakeholder maps to develop novel solutions Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management Strong people management and influencing skills even without direct reporting relationships Proven track record of operating in a fast-paced, high-energy environment Strong analytical skills; detail and action oriented Self-motivated and a team player Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. Non-Standard Work Schedule, Travel or Environment Requirements Occasional domestic travel anticipated for team meetings, agency presentations, training, POAs, congresses and KOL meetings Work Location Assignment: Hybrid