W3Global
Job Description
We are seeking a dynamic and results‑driven Director of Sales and Marketing to lead and oversee the sales operations for our two‑facility, $50 million / year bread manufacturing business. This individual will play a pivotal role in driving revenue growth, building and managing a high‑performing sales team, and aligning sales strategies with overall business objectives.
Key Responsibilities
- Sales Leadership & Team Development: Lead, evaluate, and build a strong sales team, fostering a culture of accountability and performance.
- Weekly Sales Agendas: Develop and execute weekly sales agendas, ensuring alignment with company goals.
- Provide coaching, mentorship, and performance evaluations for individual team members.
- Sales Operations & Reporting: Oversee the sales department’s KPIs, generate and analyze reports to track team and individual performance.
- Maintain and optimize the CRM system to ensure accurate data and streamlined processes.
- Customer & Distributor Management: Serve as the primary point of contact for sales‑related inquiries and initiatives, including new product launches.
- Coordinate with operations and other departments to ensure seamless product roll‑outs.
- Administer and track distributor events such as food shows, golf outings, trips, and other promotional activities.
- Pricing & Market Analysis: Oversee and manage price changes, including timing, strategy, and evaluation of price points.
- Conduct market analysis to ensure competitive pricing and identify growth opportunities.
- Sales & Marketing Strategy: Develop and execute sales and marketing strategies to drive revenue growth and expand market share.
- Manage base marketing and sample allowances for key customers.
- Collaborate with internal teams to align marketing efforts with sales objectives.
- Travel & Relationship Building: Travel as needed to meet with key customers, attend industry events, and strengthen relationships with distributors and partners.
Qualifications
- Proven experience in sales leadership, preferably in the food manufacturing or consumer goods industry.
- Strong analytical skills with the ability to interpret data and drive strategic decisions.
- Proficiency in CRM systems and sales reporting tools.
- Excellent communication, negotiation, and relationship‑building skills.
- Ability to manage multiple priorities and thrive in a fast‑paced environment.
- Willingness to travel as required.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Taylor, MI
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