Carta, Inc. is hiring: Head of GTM Content New San Francisco, CA (San Francisco)

Carta connects founders, investors, and limited partners through worldclass software, purposebuilt for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Cartas platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Cartas Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the endtoend ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that its a new category of software to make private markets look more like public markets a connected ERP for private capital.

What youll do

• Lead and manage a team of senior editors and writers to cultivate a highfunctioning, collaborative, and purposedriven editorial team that is tightly aligned with the wider marketing org and indispensable to Cartas overall mission.
• Champion the role of content and represent the team in companywide, bigpicture strategic conversations.
• Infuse creativity while pushing the boundaries on operational excellence.
• Provide an editorial vision that drives content strategies supporting businesswide goals for audience engagement, acquisition, retention, and conversion.
• Partner closely with leaders of the SEO, product marketing, creative, and demandgeneration teams to drive omnichannel content campaigns.
• Develop repeatable and scalable editorial processes for ideation, creation, optimisation, distribution, and governance.
• Partner with internal marketing leaders to obtain greater visibility of editorial content performance through the funnel.
• Lead a resultsbased editorial culture that prioritises datarich insights to track content performance, inform editorial decisions, and optimise strategies.
• Lead the development of reporting frameworks that measure engagement and ROI, and communicate results with clarity to leaders including the Csuite.

The Team Youll Work With

At Carta, the Communications and Content team plays a vital role in shaping the companys brand, messaging, and public image. Their responsibilities typically span several key areas including PR, Corporate Communications, Content Marketing, Social Media, Influencer Relations, and Internal Communications. Together this team is Cartas storytelling engine responsible for communicating the companys story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders.

About You

• Track record of managing teams and processes that produce bestinclass B2B content and a record of demonstrating outofthebox, creative thinking that can futureprove content in a rapidly changing environment.
• Deep understanding of the private markets, including startup fundraising, venture capital, private equity, private credit loan operations, and limited partner investing.
• Advanced, industryleading knowledge of SEO, LLMs, AI tools, and datadriven content strategies, and a track record of deeply leveraging emerging tools to develop editorial processes.
• Demonstrated knowledge of global ecosystems, including track record of producing private markets content related to nonU.S. regions such as Africa, Asia/Pacific Islands, the Middle East, and the U.K.
• Demonstrated success in building scalable content programs that deeply engage target audiences and move them through the funnel.
• Outstanding writing, editing, and research skills; comfortable producing and refining technical and analytical content.
• Strong crossfunctional communication skills and the ability to collaborate across departments in a fastpaced, highgrowth setting.

At Carta, youre not just an employee. Youre a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Cartas Identity Traits. They work collaboratively and crossfunctionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Cartas compensation package includes a market competitive salary, equity for all fulltime roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $176,000 $220,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Please note that all official communications from us will come from an @carta.com or @cartaexternal.com domain. Report any contact from unapproved domains to security@carta.com.

As set forth in Cartas Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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