Pearl West
Performance Marketing Creative Strategist
Pearl West, Beverly Hills, California, United States, 90211
Location: Remote (US preferred) • Company: Pearl West Group (Portfolio DTC Brands – Health, Wellness & Pets)
About the Role
Pearl West Group is a fast‑scaling, data‑driven DTC portfolio company operating across health, wellness, and pet brands. We’re looking for a Performance Marketing Creative Strategist to own the strategy, ideation, and iteration of paid media creatives across Meta, YouTube, TikTok, and emerging channels.
This role sits at the intersection of creative, data, and growth. You’ll be responsible for developing high‑performing creative concepts, guiding execution with editors and designers, and using performance data to continuously improve outcomes.
This is not a brand‑only role. It is for someone who understands direct response, knows how to read performance signals, and can turn insights into better ads.
What You’ll Do
Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
Translate performance insights (CPA, CTR, hook rate, thumb‑stop, hold rate) into actionable creative direction
Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
Collaborate closely with:
Media buyers (to align creative with account strategy)
Video editors & designers (to guide execution, not just request assets)
Growth & analytics teams (to interpret results and inform next iterations)
Analyze creative performance at the hook, body, and close level and iterate accordingly
Audit competitors and winning ads across platforms to identify patterns and opportunities
Help evolve internal creative systems, naming conventions, briefs, and testing processes
Support scaling winning creatives across brands within the Pearl West portfolio
What We’re Looking For
3–7 years of experience in performance marketing creative for DTC brands
Deep understanding of direct response principles (hooks, offers, objections, urgency)
Proven experience creating or guiding ads that scale spend profitably
Strong creative instincts backed by data literacy
Comfortable analyzing ad performance and speaking in metrics, not just opinions
Experience working with:
Meta Ads (primary)
TikTok Ads
YouTube / long‑form video ads (a big plus)
Ability to clearly communicate creative direction to editors and designers
Organized, proactive, and comfortable working in fast‑moving environments
Bonus: experience in health, wellness, supplements, or pet brands
Tools & Stack (Experience Preferred)
Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads
Creative analytics tools (e.g. Triple Whale, Northbeam, GA, platform reporting)
Notion, ClickUp, Slack
Figma, Google Slides (for briefs & concepts)
Familiarity with AI tools for ideation is a plus (but quality control is critical)
What Success Looks Like
Consistent delivery of new creative tests that outperform controls
Clear creative insights that influence spend decisions
Faster iteration cycles and higher hit rates on new concepts
Improved CPA, scale, and creative longevity
Strong collaboration with media buyers and growth leadership
Why Pearl West Group
Portfolio of brands = constant creative opportunity
Strong data culture (decisions backed by numbers, not ego)
High ownership, low bureaucracy
Real impact on growth, not just output
Opportunity to grow into a lead creative strategy role across multiple brands
Who This Role Is Not For
Pure brand creatives with no performance experience
People who don’t like looking at data
“Set it and forget it” creatives
Anyone who needs heavy hand‑holding or rigid processes
#J-18808-Ljbffr
This role sits at the intersection of creative, data, and growth. You’ll be responsible for developing high‑performing creative concepts, guiding execution with editors and designers, and using performance data to continuously improve outcomes.
This is not a brand‑only role. It is for someone who understands direct response, knows how to read performance signals, and can turn insights into better ads.
What You’ll Do
Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels
Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data
Translate performance insights (CPA, CTR, hook rate, thumb‑stop, hold rate) into actionable creative direction
Build and maintain a creative testing roadmap (what to test, why, and how to scale winners)
Collaborate closely with:
Media buyers (to align creative with account strategy)
Video editors & designers (to guide execution, not just request assets)
Growth & analytics teams (to interpret results and inform next iterations)
Analyze creative performance at the hook, body, and close level and iterate accordingly
Audit competitors and winning ads across platforms to identify patterns and opportunities
Help evolve internal creative systems, naming conventions, briefs, and testing processes
Support scaling winning creatives across brands within the Pearl West portfolio
What We’re Looking For
3–7 years of experience in performance marketing creative for DTC brands
Deep understanding of direct response principles (hooks, offers, objections, urgency)
Proven experience creating or guiding ads that scale spend profitably
Strong creative instincts backed by data literacy
Comfortable analyzing ad performance and speaking in metrics, not just opinions
Experience working with:
Meta Ads (primary)
TikTok Ads
YouTube / long‑form video ads (a big plus)
Ability to clearly communicate creative direction to editors and designers
Organized, proactive, and comfortable working in fast‑moving environments
Bonus: experience in health, wellness, supplements, or pet brands
Tools & Stack (Experience Preferred)
Meta Ads Manager, TikTok Ads Manager, YouTube/Google Ads
Creative analytics tools (e.g. Triple Whale, Northbeam, GA, platform reporting)
Notion, ClickUp, Slack
Figma, Google Slides (for briefs & concepts)
Familiarity with AI tools for ideation is a plus (but quality control is critical)
What Success Looks Like
Consistent delivery of new creative tests that outperform controls
Clear creative insights that influence spend decisions
Faster iteration cycles and higher hit rates on new concepts
Improved CPA, scale, and creative longevity
Strong collaboration with media buyers and growth leadership
Why Pearl West Group
Portfolio of brands = constant creative opportunity
Strong data culture (decisions backed by numbers, not ego)
High ownership, low bureaucracy
Real impact on growth, not just output
Opportunity to grow into a lead creative strategy role across multiple brands
Who This Role Is Not For
Pure brand creatives with no performance experience
People who don’t like looking at data
“Set it and forget it” creatives
Anyone who needs heavy hand‑holding or rigid processes
#J-18808-Ljbffr