Software Guidance & Assistance, Inc. (SGA, Inc.)
Marketing Analytics Manager (B2B Field Marketing)
Software Guidance & Assistance, Inc. (SGA, Inc.), San Jose, California, United States, 95199
Marketing Analytics Manager (B2B Field Marketing)
Software Guidance & Assistance, Inc. (SGA, Inc.) is seeking a Marketing Analytics Manager for a contract assignment with one of our premier SaaS clients. Must be local to San Jose, CA or San Francisco, CA. This is a hybrid role.
Pay range: $55.00/hr – $61.00/hr.
Responsibilities
Explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends to develop compelling data‑driven stories.
Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy.
Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team.
Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV.
Understand and communicate what drives performance and opportunities for product marketing messaging.
Partner with marketing to create data‑driven campaigns that optimize prospect conversion.
Build feedback loops to highlight knowledge gaps and drive future analysis and research.
Required Skills
B2B marketing and sales knowledge is a key requirement.
Very strong communication and presentation skills.
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights.
Proactive self‑starter, always a learner, and able to work in a virtual environment.
Eye for accuracy, ability to self‑manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
Autonomy in managing stakeholders (Director+), and navigating a matrix environment across time zones.
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory.
Experience in data visualization is required; Power BI is highly preferred.
Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
5+ years related work experience in Data Analytics, Consulting or Marketing Analytics.
SGA is a women‑owned technology and resource solutions provider dedicated to solving large IT challenges with a boutique approach. We match consultants to more than 1,000 engagements each year. Our core values include customer service, employee development, and integrity.
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment.
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Pay range: $55.00/hr – $61.00/hr.
Responsibilities
Explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends to develop compelling data‑driven stories.
Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy.
Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team.
Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV.
Understand and communicate what drives performance and opportunities for product marketing messaging.
Partner with marketing to create data‑driven campaigns that optimize prospect conversion.
Build feedback loops to highlight knowledge gaps and drive future analysis and research.
Required Skills
B2B marketing and sales knowledge is a key requirement.
Very strong communication and presentation skills.
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights.
Proactive self‑starter, always a learner, and able to work in a virtual environment.
Eye for accuracy, ability to self‑manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
Autonomy in managing stakeholders (Director+), and navigating a matrix environment across time zones.
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory.
Experience in data visualization is required; Power BI is highly preferred.
Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
5+ years related work experience in Data Analytics, Consulting or Marketing Analytics.
SGA is a women‑owned technology and resource solutions provider dedicated to solving large IT challenges with a boutique approach. We match consultants to more than 1,000 engagements each year. Our core values include customer service, employee development, and integrity.
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment.
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