Bold Orange
About Bold Orange
Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our customers.
Position Summary Bold Orange is seeking a Vice President, Marketing Automation Solutions to lead our marketing automation capabilities and own the delivery of high-performing, data‑driven customer experiences using platforms such as Salesforce Marketing Cloud, HubSpot, and Braze. You’ll lead a team of architects, engineers, and campaign managers to deliver end‑to‑end solutions that empower client growth and engagement. This is a highly client‑facing, hands‑on leadership role that blends platform expertise with strategic vision, delivery excellence, and a love for innovation and building teams that thrive in complexity and creativity.
Position Duties and Responsibilities
Client & Solution Leadership
Serve as the senior technology voice for client engagements – translating needs into technical roadmaps and scalable solutions
Act as a trusted advisor for marketing automation strategy, platform selection, and innovation
Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution
Lead presales conversations by collaborating with new business and client strategy and services team members to respond to RFPs, create proposals, and engage in strategic sales efforts
Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns
Team & Capability Development
Lead, manage and mentor a cross‑functional team of marketing automation professionals including solution architects, engineers, and campaign specialists.
Lead knowledge‑sharing, enablement, and career growth within the team.
Drive continuous improvement in delivery methodology, process optimization, and platform governance.
Drive strong delivery excellence – inspire and engage team members, ensure documentation, agile process adoption, and quality assurance practices.
Marketing Automation Expert
Expert level in Salesforce Marketing and Data Clouds
Preferred additional strength in HubSpot and Braze
Partner with clients as a Salesforce Marketing/Data Cloud subject matter expert, provide recommendations for platform adoption and optimizations, leading teams through delivery.
Oversee implementations, enhancements, and operations across Salesforce Marketing Cloud, HubSpot, and Braze.
Provide leadership around and adhere to Email, Web, Push and SMS channel best practices.
Lead a culture of innovation and ongoing knowledge sharing, bringing forth ideas and solutions for client impact.
Cross‑functional agile collaborator
Partner with PMs and Technical Product Owners to prioritize and maintain a technology solution backlog based on business value, technical dependencies, and client feedback.
Participate in agile ceremonies, including sprint planning, daily stand‑ups, sprint demo reviews, and retrospectives, both internally and externally as needed.
Partner with digital experience team members to create cross‑functional marketing solutions connecting the experience from web/mobile through lead management, marketing automation, data management and analytics.
Partner with strategy, creative, UX, data, and delivery teams to deliver connected customer experiences.
Required Qualifications & Experience
10+ years of professional experience in a client‑facing Salesforce technology role. Marketing Automation delivery experience required
Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud
Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
Preferred expertise in HubSpot and Braze
Skills and Approach
Proven communicator that drives clarity, consistency, and quality
Ability to thrive in a highly collaborative, fast‑paced environment where the nature of the work can be variable, but the client focus never wanes
Analytic mindset and problem‑solving skills
Exceptional client‑facing and internal interpersonal skills. Self‑starter, driven
In‑depth knowledge of Agile methodologies and frameworks
Innately curious, solution‑oriented, and happy to dig in whenever called upon
New Business solutioning experience – RFPs, Proposals, Presentations
Experience scoping medium‑large complexity Salesforce, HubSpot, and Braze projects.
Deep understanding of data privacy and protection practices (CAN‑SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
Compensation & Benefits Salary : The salary range for this role is anticipated to start at $180,000 per year for the Twin Cities market.
Benefits :
Medical, dental, and vision insurance
Virtual mental health support
Health Savings and Flexible Spending Accounts (including dependent care)
Infertility and critical illness benefits
401(k) with generous 6–10% employer contribution
Paid parental leave
Tuition reimbursement
Free parking and commuter support
Note: Some benefits apply only to full‑time employees.
Equal Opportunity Employer We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.
#J-18808-Ljbffr
Position Summary Bold Orange is seeking a Vice President, Marketing Automation Solutions to lead our marketing automation capabilities and own the delivery of high-performing, data‑driven customer experiences using platforms such as Salesforce Marketing Cloud, HubSpot, and Braze. You’ll lead a team of architects, engineers, and campaign managers to deliver end‑to‑end solutions that empower client growth and engagement. This is a highly client‑facing, hands‑on leadership role that blends platform expertise with strategic vision, delivery excellence, and a love for innovation and building teams that thrive in complexity and creativity.
Position Duties and Responsibilities
Client & Solution Leadership
Serve as the senior technology voice for client engagements – translating needs into technical roadmaps and scalable solutions
Act as a trusted advisor for marketing automation strategy, platform selection, and innovation
Lead discovery sessions, solution workshops, and progress reviews with clients, translating business goals into technical execution
Lead presales conversations by collaborating with new business and client strategy and services team members to respond to RFPs, create proposals, and engage in strategic sales efforts
Conduct regular client solution meetings to gather feedback, communicate progress, and address any concerns
Team & Capability Development
Lead, manage and mentor a cross‑functional team of marketing automation professionals including solution architects, engineers, and campaign specialists.
Lead knowledge‑sharing, enablement, and career growth within the team.
Drive continuous improvement in delivery methodology, process optimization, and platform governance.
Drive strong delivery excellence – inspire and engage team members, ensure documentation, agile process adoption, and quality assurance practices.
Marketing Automation Expert
Expert level in Salesforce Marketing and Data Clouds
Preferred additional strength in HubSpot and Braze
Partner with clients as a Salesforce Marketing/Data Cloud subject matter expert, provide recommendations for platform adoption and optimizations, leading teams through delivery.
Oversee implementations, enhancements, and operations across Salesforce Marketing Cloud, HubSpot, and Braze.
Provide leadership around and adhere to Email, Web, Push and SMS channel best practices.
Lead a culture of innovation and ongoing knowledge sharing, bringing forth ideas and solutions for client impact.
Cross‑functional agile collaborator
Partner with PMs and Technical Product Owners to prioritize and maintain a technology solution backlog based on business value, technical dependencies, and client feedback.
Participate in agile ceremonies, including sprint planning, daily stand‑ups, sprint demo reviews, and retrospectives, both internally and externally as needed.
Partner with digital experience team members to create cross‑functional marketing solutions connecting the experience from web/mobile through lead management, marketing automation, data management and analytics.
Partner with strategy, creative, UX, data, and delivery teams to deliver connected customer experiences.
Required Qualifications & Experience
10+ years of professional experience in a client‑facing Salesforce technology role. Marketing Automation delivery experience required
Deep expertise in Salesforce Marketing Cloud – Engagement, Account Engagement, Personalization, Intelligence – and Salesforce Data Cloud
Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Admin and Salesforce Marketing Cloud Consultant certifications preferred
Preferred expertise in HubSpot and Braze
Skills and Approach
Proven communicator that drives clarity, consistency, and quality
Ability to thrive in a highly collaborative, fast‑paced environment where the nature of the work can be variable, but the client focus never wanes
Analytic mindset and problem‑solving skills
Exceptional client‑facing and internal interpersonal skills. Self‑starter, driven
In‑depth knowledge of Agile methodologies and frameworks
Innately curious, solution‑oriented, and happy to dig in whenever called upon
New Business solutioning experience – RFPs, Proposals, Presentations
Experience scoping medium‑large complexity Salesforce, HubSpot, and Braze projects.
Deep understanding of data privacy and protection practices (CAN‑SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
Compensation & Benefits Salary : The salary range for this role is anticipated to start at $180,000 per year for the Twin Cities market.
Benefits :
Medical, dental, and vision insurance
Virtual mental health support
Health Savings and Flexible Spending Accounts (including dependent care)
Infertility and critical illness benefits
401(k) with generous 6–10% employer contribution
Paid parental leave
Tuition reimbursement
Free parking and commuter support
Note: Some benefits apply only to full‑time employees.
Equal Opportunity Employer We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.
#J-18808-Ljbffr