Aircall
Role Mandate
As Senior Director, Marketing AI & Marketing Operations, you will lead AI as a core operating capability across Marketing at Aircall. You will own the strategy, hands‑on development, and scaled deployment of AI agents and workflows that drive pipeline efficiency, accelerate content and localization, and materially improve marketing productivity.
This role is for a hands‑on builder with strong technical fluency who can translate complex business problems into tangible, AI‑driven solutions. Success is measured in revenue impact, time saved, and operational efficiency.
This is a 3 day per week hybrid role based in our Bellevue office.
How We Work at Aircall At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast‑paced, team‑driven environment where curiosity, trust, and impact matter, you’ll fit right in.
Key Responsibilities
AI Ownership & Product Leadership
Act as the product owner for a portfolio of Marketing AI initiatives across demand, growth, content, and marketing operations.
Translate business challenges into prioritized AI use cases with clear ROI hypotheses.
Rapidly prototype, test, and deploy AI workflows, moving from POCs to production with global adoption.
Own prioritization across initiatives based on impact, scalability, and time to value.
Demand, Growth & Lifecycle
Apply AI to lead scoring, routing, personalization, and conversion optimization within HubSpot, our core system of record.
Improve CPipe and QPipe efficiency through AI‑driven targeting, forecasting, and lifecycle orchestration.
Partner with Growth, Demand Generation, and Sales Development to scale high‑intent pipeline motions.
Content, Website & AI Search
Build and deploy AI‑assisted content and localization workflows across web and campaigns.
Improve SEO and AI‑search discovery through automated content generation, optimization, and testing.
Increase speed and global consistency while maintaining brand quality.
Marketing Operations & Productivity
Embed AI into campaign operations, QA, reporting, and workflow automation across the MarTech stack.
Eliminate manual processes and reduce cycle times across core marketing workflows.
Drive measurable productivity gains per marketer and per dollar spent.
Tooling, Data & Integration
Design and implement AI workflows integrated with existing platforms, including:
HubSpot
CRM, Marketing Hub, Content Hub, lifecycle, and automation
Salesforce
for pipeline and revenue visibility
GA4
and internal dashboards for performance insights
AI Enrichment and Workflow Tools
such as
Clay
for lead enrichment and AI‑powered positioning/creative scale, and
n8n
(or similar: Zapier, Make, Workato) for AI workflow automation, particularly for content generation.
Trustpilot, G2, Capterra
for review generation, advocacy, and sentiment analysis
Paid platforms including Google, Meta, LinkedIn, Bing, and Reddit
Work fluently with APIs, data flows, and automation layers to connect systems.
Partner with Product, Data, IT, and Legal to ensure security, compliance, and scalability.
Measurement & Enablement
Define KPIs tied to time saved, conversion lift, pipeline efficiency, and asset performance.
Measure and report AI impact in business terms to executive leadership.
Build playbooks, standards, and training to operationalize Human plus AI workflows across Marketing.
Qualifications
Experience
8–12+ years of experience in B2B SaaS marketing, marketing operations, growth, or product operations.
Proven experience leading complex, cross‑functional initiatives from ideation through scaled execution.
Strong understanding of the full marketing funnel and revenue motion.
Technical Aptitude
Foundational and practical understanding of AI concepts and how they apply to real business problems.
Hands‑on experience building POCs using modern AI tools and workflows.
Comfortable with vibe coding, prompt engineering, rapid experimentation, and iteration.
Working understanding of APIs, automation frameworks, and data integrations.
Ability to bridge business requirements and technical execution without heavy translation layers.
Ways of Working
Builder mindset with a strong bias to action.
Analytical and ROI‑driven decision maker.
Comfortable influencing and leading across a global, cross‑functional organization.
Success Looks Like
AI embedded as standard operating practice across Marketing.
Improved cost per pipeline and conversion efficiency vs baseline.
20–30% productivity lift across priority marketing functions.
Faster campaign, content, and localization velocity globally.
Clear, board‑ready reporting on AI‑driven outcomes.
$150,000 - $172,000 a year
This base range is not including a 10 percent annual bonus, equity, and other benefits. The max OTE for this role is 190K with bonus. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience.
Why join us? Key moment to join Aircall in terms of growth and opportunities
♀️ Our people matter, work‑life balance is important at Aircall
Fast‑learning environment, entrepreneurial and strong team spirit
45+ Nationalities: cosmopolite & multi‑cultural mindset
Competitive salary package & equity
Medical, dental, and vision insurance is 100% covered
401k plan with company matching!
✈️Unlimited PTO — take the time you need to come to work feeling great!
⭐️Wellness, internet, and childcare reimbursements
Generous parental leave policy
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
Want to know more about candidate privacy? Find our Candidate Privacy Notice here.
#J-18808-Ljbffr
This role is for a hands‑on builder with strong technical fluency who can translate complex business problems into tangible, AI‑driven solutions. Success is measured in revenue impact, time saved, and operational efficiency.
This is a 3 day per week hybrid role based in our Bellevue office.
How We Work at Aircall At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast‑paced, team‑driven environment where curiosity, trust, and impact matter, you’ll fit right in.
Key Responsibilities
AI Ownership & Product Leadership
Act as the product owner for a portfolio of Marketing AI initiatives across demand, growth, content, and marketing operations.
Translate business challenges into prioritized AI use cases with clear ROI hypotheses.
Rapidly prototype, test, and deploy AI workflows, moving from POCs to production with global adoption.
Own prioritization across initiatives based on impact, scalability, and time to value.
Demand, Growth & Lifecycle
Apply AI to lead scoring, routing, personalization, and conversion optimization within HubSpot, our core system of record.
Improve CPipe and QPipe efficiency through AI‑driven targeting, forecasting, and lifecycle orchestration.
Partner with Growth, Demand Generation, and Sales Development to scale high‑intent pipeline motions.
Content, Website & AI Search
Build and deploy AI‑assisted content and localization workflows across web and campaigns.
Improve SEO and AI‑search discovery through automated content generation, optimization, and testing.
Increase speed and global consistency while maintaining brand quality.
Marketing Operations & Productivity
Embed AI into campaign operations, QA, reporting, and workflow automation across the MarTech stack.
Eliminate manual processes and reduce cycle times across core marketing workflows.
Drive measurable productivity gains per marketer and per dollar spent.
Tooling, Data & Integration
Design and implement AI workflows integrated with existing platforms, including:
HubSpot
CRM, Marketing Hub, Content Hub, lifecycle, and automation
Salesforce
for pipeline and revenue visibility
GA4
and internal dashboards for performance insights
AI Enrichment and Workflow Tools
such as
Clay
for lead enrichment and AI‑powered positioning/creative scale, and
n8n
(or similar: Zapier, Make, Workato) for AI workflow automation, particularly for content generation.
Trustpilot, G2, Capterra
for review generation, advocacy, and sentiment analysis
Paid platforms including Google, Meta, LinkedIn, Bing, and Reddit
Work fluently with APIs, data flows, and automation layers to connect systems.
Partner with Product, Data, IT, and Legal to ensure security, compliance, and scalability.
Measurement & Enablement
Define KPIs tied to time saved, conversion lift, pipeline efficiency, and asset performance.
Measure and report AI impact in business terms to executive leadership.
Build playbooks, standards, and training to operationalize Human plus AI workflows across Marketing.
Qualifications
Experience
8–12+ years of experience in B2B SaaS marketing, marketing operations, growth, or product operations.
Proven experience leading complex, cross‑functional initiatives from ideation through scaled execution.
Strong understanding of the full marketing funnel and revenue motion.
Technical Aptitude
Foundational and practical understanding of AI concepts and how they apply to real business problems.
Hands‑on experience building POCs using modern AI tools and workflows.
Comfortable with vibe coding, prompt engineering, rapid experimentation, and iteration.
Working understanding of APIs, automation frameworks, and data integrations.
Ability to bridge business requirements and technical execution without heavy translation layers.
Ways of Working
Builder mindset with a strong bias to action.
Analytical and ROI‑driven decision maker.
Comfortable influencing and leading across a global, cross‑functional organization.
Success Looks Like
AI embedded as standard operating practice across Marketing.
Improved cost per pipeline and conversion efficiency vs baseline.
20–30% productivity lift across priority marketing functions.
Faster campaign, content, and localization velocity globally.
Clear, board‑ready reporting on AI‑driven outcomes.
$150,000 - $172,000 a year
This base range is not including a 10 percent annual bonus, equity, and other benefits. The max OTE for this role is 190K with bonus. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience.
Why join us? Key moment to join Aircall in terms of growth and opportunities
♀️ Our people matter, work‑life balance is important at Aircall
Fast‑learning environment, entrepreneurial and strong team spirit
45+ Nationalities: cosmopolite & multi‑cultural mindset
Competitive salary package & equity
Medical, dental, and vision insurance is 100% covered
401k plan with company matching!
✈️Unlimited PTO — take the time you need to come to work feeling great!
⭐️Wellness, internet, and childcare reimbursements
Generous parental leave policy
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
Want to know more about candidate privacy? Find our Candidate Privacy Notice here.
#J-18808-Ljbffr