StaffGreat.com
Growth Marketing Manager, Retention & Lifecycle
StaffGreat.com, San Francisco, California, United States, 94199
Growth Marketing Manager, Retention & Lifecycle
Our client, a healthcare startup, is seeking a Growth Marketing Manager, Retention & Lifecycle, to own retention and lifecycle marketing efforts. This role is ideal for a strategic, analytical, and deeply customer-centric marketer who enjoys turning data into personalized, automated experiences that keep users engaged, informed, and returning.
In this role, you will architect lifecycle programs from the ground up—across
email, SMS, in-app messaging, retargeting, and funnel optimization —and play a critical role in driving activation, engagement, retention, and long-term value.
Key Responsibilities
Own lifecycle strategy:
Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels
Map high-impact customer touchpoints:
Identify moments that educate, reassure, and convert users throughout their product and care journey
Build and scale lifecycle flows:
Lead onboarding, nurture, education, personalization, retention, upsell, and winback programs
Continuously optimize performance:
Run segmentation strategies, content experiments, and A/B tests to improve outcomes
Lead experimentation & analytics:
Develop structured testing roadmaps across messaging, timing, channels, and creative
Use data to guide decisions:
Leverage cohort, funnel, and LTV analysis to measure impact and prioritize improvements
Establish CRM foundations:
Ensure clean data flows, accurate triggers, and reliable event tracking
Maintain compliance and quality:
Uphold deliverability standards, QA, privacy, and HIPAA‑aligned communications
Collaborate cross‑functionally:
Partner with product, clinical, and marketing teams to ensure messaging is accurate, empathetic, and on‑brand
Translate insights into action:
Share lifecycle learnings to influence product, content, and growth strategy
Create compelling lifecycle content:
Write clear, supportive, high‑performing copy across all lifecycle touchpoints
Simplify complex information:
Translate clinical or technical concepts into accessible, customer‑friendly communication
Report on performance:
Build dashboards and regularly communicate results, insights, and recommendations
Own core metrics:
Drive improvements in activation, retention, conversion, repeat usage, and lifetime value
What Makes You a Fit
3–6 years of experience in a highly analytical
lifecycle or growth marketing role
Experience running lifecycle marketing at a
design‑centric company
in B2C tech, digital health, fintech, e‑commerce, marketplaces, or beauty
Strong track record of acquiring, retaining, and engaging customers via
email, SMS, and in‑app channels
Highly analytical mindset with hands‑on experience optimizing setups, running experiments, and A/B testing
Technical aptitude with CRM and lifecycle tools (e.g.,
Iterable, OneSignal , or similar platforms)
Startup experience preferred, with emphasis on measurable impact and outcomes
Strong communicator with the ability to convey complex information clearly to non‑marketers
Base pay range $100,000.00/yr - $150,000.00/yr
Additional compensation types RSUs
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In this role, you will architect lifecycle programs from the ground up—across
email, SMS, in-app messaging, retargeting, and funnel optimization —and play a critical role in driving activation, engagement, retention, and long-term value.
Key Responsibilities
Own lifecycle strategy:
Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels
Map high-impact customer touchpoints:
Identify moments that educate, reassure, and convert users throughout their product and care journey
Build and scale lifecycle flows:
Lead onboarding, nurture, education, personalization, retention, upsell, and winback programs
Continuously optimize performance:
Run segmentation strategies, content experiments, and A/B tests to improve outcomes
Lead experimentation & analytics:
Develop structured testing roadmaps across messaging, timing, channels, and creative
Use data to guide decisions:
Leverage cohort, funnel, and LTV analysis to measure impact and prioritize improvements
Establish CRM foundations:
Ensure clean data flows, accurate triggers, and reliable event tracking
Maintain compliance and quality:
Uphold deliverability standards, QA, privacy, and HIPAA‑aligned communications
Collaborate cross‑functionally:
Partner with product, clinical, and marketing teams to ensure messaging is accurate, empathetic, and on‑brand
Translate insights into action:
Share lifecycle learnings to influence product, content, and growth strategy
Create compelling lifecycle content:
Write clear, supportive, high‑performing copy across all lifecycle touchpoints
Simplify complex information:
Translate clinical or technical concepts into accessible, customer‑friendly communication
Report on performance:
Build dashboards and regularly communicate results, insights, and recommendations
Own core metrics:
Drive improvements in activation, retention, conversion, repeat usage, and lifetime value
What Makes You a Fit
3–6 years of experience in a highly analytical
lifecycle or growth marketing role
Experience running lifecycle marketing at a
design‑centric company
in B2C tech, digital health, fintech, e‑commerce, marketplaces, or beauty
Strong track record of acquiring, retaining, and engaging customers via
email, SMS, and in‑app channels
Highly analytical mindset with hands‑on experience optimizing setups, running experiments, and A/B testing
Technical aptitude with CRM and lifecycle tools (e.g.,
Iterable, OneSignal , or similar platforms)
Startup experience preferred, with emphasis on measurable impact and outcomes
Strong communicator with the ability to convey complex information clearly to non‑marketers
Base pay range $100,000.00/yr - $150,000.00/yr
Additional compensation types RSUs
#J-18808-Ljbffr