Vertex Pharmaceuticals
Associate Director, HCP Marketing - US Pain
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General Summary: The Associate Director, HCP Marketing works within the HCP Marketing team for Vertex’s U.S. Commercial Pain Business Unit and reports to the Senior Director, HCP Marketing.
Job Description: In Q1, 2025, Vertex launched JOURNAVX, an oral, non‑opioid medication for the treatment of moderate‑to‑severe acute pain. To engage multiple HCP specialties involved in treatment of acute pain in adults, promotion will expand to a new set of HCP customers, including office‑based (surgeons, internists, oral surgeons among others) with a new customer engagement team (i.e., sales team) which is being hired and deployed. This role has responsibility for working within the HCP team to identify opportunities within this customer group for promotion, adapt and develop new materials appropriately and support the success of the customer engagement team in driving customer interest and demand for JOURNAVX.
Key Duties And Responsibilities:
Work with Market Insights to assess the practice and educational differences and needs for this customer group as pertains to other existing (e.g., hospital‑based surgical and anesthesia) specialties and translate them into overall promotional strategy
Identify and develop or adapt materials for the team to use in promotion with these HCPs as well as develop other promotional initiatives that would be impactful. These include emerging digital media and technology assets
Manage agency focus and internal processes to achieve work targets on time and within budget.
Work in close partnership with other HCP marketing leaders (i.e., brand promotion lead for other customer team, media specialists, CRM lead, Congress and Speaker programs) to ensure overall HCP promotional mix and initiatives are maximized and synergies realized across the team
Support launch including information and training needs of a newly formed Field sales team
Maintain close working relationships with Field leaders to evolve and respond to needs
Work with Market Insights and analytics partners to plan and measure effectiveness of promotion as well as gaps among target customers
Other related duties as needed
Knowledge And Skills:
Ability to oversee generation of insights and apply those insights to business problems/opportunities
Strong analytical mindset to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
Agency management and marketing material development, implementation and assessment (min 2 years)
Direct experience with communications review committee (CRC) for review of tactics and compliance processes
Experience with assessing impact of promotional investments
Ability to work across large teams to both influence and support to get outcomes for team success
Strong communication and presentation skills including comfort with Field discussions
Agility in thought and action, ability to function in a fast‑paced, brand‑launch environment
Education And Experience:
Bachelor's degree in marketing, business, or scientific degree or equivalent; combination of scientific and business/marketing degrees preferred
Minimum of 6 years of experience in pharmaceutical marketing or closely related fields (e.g., pharmaceutical sales, ad agency, etc.)
Field experience (including training, promotional initiatives and planning, etc.) and HCP direct interfaces (Congresses, Advisory/consulting work, market research, etc.)
Strong budget management and program management experience
Ability to travel 25% of time
Pay Range: ¥162,800 - ¥244,200
Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job‑related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market‑leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week‑long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation: Hybrid‑Eligible Or On‑Site Eligible
Flex Eligibility Status:
Hybrid: work remotely up to two days per week; or select
On‑Site: work five days per week on‑site with ad hoc flexibility.
Company Information: Vertex is a global biotechnology company that invests in scientific innovation.
Equal Employment Opportunity Statement: Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.
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General Summary: The Associate Director, HCP Marketing works within the HCP Marketing team for Vertex’s U.S. Commercial Pain Business Unit and reports to the Senior Director, HCP Marketing.
Job Description: In Q1, 2025, Vertex launched JOURNAVX, an oral, non‑opioid medication for the treatment of moderate‑to‑severe acute pain. To engage multiple HCP specialties involved in treatment of acute pain in adults, promotion will expand to a new set of HCP customers, including office‑based (surgeons, internists, oral surgeons among others) with a new customer engagement team (i.e., sales team) which is being hired and deployed. This role has responsibility for working within the HCP team to identify opportunities within this customer group for promotion, adapt and develop new materials appropriately and support the success of the customer engagement team in driving customer interest and demand for JOURNAVX.
Key Duties And Responsibilities:
Work with Market Insights to assess the practice and educational differences and needs for this customer group as pertains to other existing (e.g., hospital‑based surgical and anesthesia) specialties and translate them into overall promotional strategy
Identify and develop or adapt materials for the team to use in promotion with these HCPs as well as develop other promotional initiatives that would be impactful. These include emerging digital media and technology assets
Manage agency focus and internal processes to achieve work targets on time and within budget.
Work in close partnership with other HCP marketing leaders (i.e., brand promotion lead for other customer team, media specialists, CRM lead, Congress and Speaker programs) to ensure overall HCP promotional mix and initiatives are maximized and synergies realized across the team
Support launch including information and training needs of a newly formed Field sales team
Maintain close working relationships with Field leaders to evolve and respond to needs
Work with Market Insights and analytics partners to plan and measure effectiveness of promotion as well as gaps among target customers
Other related duties as needed
Knowledge And Skills:
Ability to oversee generation of insights and apply those insights to business problems/opportunities
Strong analytical mindset to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
Agency management and marketing material development, implementation and assessment (min 2 years)
Direct experience with communications review committee (CRC) for review of tactics and compliance processes
Experience with assessing impact of promotional investments
Ability to work across large teams to both influence and support to get outcomes for team success
Strong communication and presentation skills including comfort with Field discussions
Agility in thought and action, ability to function in a fast‑paced, brand‑launch environment
Education And Experience:
Bachelor's degree in marketing, business, or scientific degree or equivalent; combination of scientific and business/marketing degrees preferred
Minimum of 6 years of experience in pharmaceutical marketing or closely related fields (e.g., pharmaceutical sales, ad agency, etc.)
Field experience (including training, promotional initiatives and planning, etc.) and HCP direct interfaces (Congresses, Advisory/consulting work, market research, etc.)
Strong budget management and program management experience
Ability to travel 25% of time
Pay Range: ¥162,800 - ¥244,200
Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job‑related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market‑leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week‑long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation: Hybrid‑Eligible Or On‑Site Eligible
Flex Eligibility Status:
Hybrid: work remotely up to two days per week; or select
On‑Site: work five days per week on‑site with ad hoc flexibility.
Company Information: Vertex is a global biotechnology company that invests in scientific innovation.
Equal Employment Opportunity Statement: Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.
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