Head of Marketing

This position is for US Citizen / Permanent Resident

Your role We’re hiring

a Head of Marketing who thrives on execution . You’ll own Fairmint’s marketing engine end-to-end - campaigns, launches, channels, analytics, and community growth.

Your mission: turn the onchain equity category into mainstream adoption by delivering results you can measure.

This role is built for a marketing operator who can both

strategize and execute -

building playbooks, shipping campaigns, optimizing funnel performance, and leading a lean, senior team that knows how to move fast and hit targets.

You’ll report directly to the CEO and collaborate with the PR & Communication team to ensure our message converts - not just resonates.

What you'll own

Build, test, and scale Fairmint’s

demand generation and user acquisition strategy

for both founders and investors

Lead

product marketing

for the Investor App and Captable platform, including positioning, messaging, and launch execution

Own all

marketing operations

- CRM, analytics, campaign tracking, and marketing stack optimization

Manage

growth channels

(email, SEO, community, social, paid, partnerships) with a focus on performance metrics

Design and run

launch playbooks

for product releases, integrations, and ecosystem partnerships

Collaborate with the

CCO

to align storytelling with performance marketing, ensuring consistent voice and measurable impact

Hire, mentor, and manage a small team across content, growth, and design focused on speed and precision

Track KPIs and own the

marketing funnel

- awareness, activation, engagement, and retention

What we're looking for

4+ years

in marketing leadership roles at fintech, SaaS, or web3 companies

Proven record of

executing data-driven campaigns

that drive growth and adoption

Deep understanding of

founder and investor acquisition funnels

Hands‑on operator - comfortable working directly with tools like HubSpot, Webflow, GA4, and campaign dashboards

Excellent project management, analytical, and communication skills

Native‑level English and ability to write sharp, high‑converting copy

Must be based on the

US East Coast

(NYC preferred) and authorized to work in the US.

You’ll lead the charge to turn Fairmint’s story into measurable traction : one campaign, one launch, and one funnel at a time.

About Fairmint - Equity. Unlocked. Fairmint is unlocking trillions trapped in private equity. Transforming illiquid cap tables into liquid, programmable assets through blockchain infrastructure, Fairmint builds the rails that connect private markets to global liquidity.

The company is based in New York, built by a passionate team shaping the future of capital markets.

Impact: Build the marketing engine that drives the adoption of programmable equity. Execution: Full ownership of funnel, stack, and campaign performance. Package: Competitive salary, equity, and health benefits. Culture: No bureaucracy, direct access to founders, and a team that ships fast and learns faster. How to Apply Send us your resume, and a quick note.

If you’re driven by impact, numbers, and building the system that makes onchain equity mainstream, we want to hear from you.

Fairmint is an equal opportunity employer. #J-18808-Ljbffr