Associate Media Director, Biddable Media
Silverlight Digital, New York, NY, United States
Associate Media Director, Biddable Media
Silverlight Digital is seeking an
Associate Media Director, Biddable Media
to help lead and oversee paid search, paid social, and programmatic efforts across our client portfolio. This is a
hands‑on, client‑facing role
for someone who understands how biddable channels work together within a full‑funnel media strategy, and who brings strong programmatic experience and industry relationships to the table.
This role is ideal for a senior biddable leader who can guide clients confidently, mentor channel specialists, and step in hands‑on when needed while also serving as a strategic partner to DSPs and data providers.
Key Responsibilities
Lead cross‑channel biddable media strategy across paid search, paid social, and programmatic
Serve as a senior, client‑facing media partner, translating complex performance data into clear, actionable recommendations
Build and maintain strong relationships with DSP vendors, social platform reps, data partners, and media technology providers
Identify new opportunities that enhance campaign performance and innovation
Oversee and mentor channel specialists and contractors across biddable disciplines
Step in hands‑on and ensure QA through launches, transitions, or complex optimization scenarios
Ensure campaigns align with budgets, scopes of work, and client goals
Collaborate closely with Client Success and Media leadership to deliver seamless execution
Identify opportunities to improve performance, efficiency, and scalability across biddable channels
Hands‑on experience managing programmatic campaigns within a DSP and/or on search/social platforms (e.g., Meta, Google Ads, LinkedIn, Reddit, etc.)
Strong understanding of multichannel planning, audience strategy, and optimization
Experience working closely with DSP/Platform partners and healthcare‑relevant data providers
Bonus points for experience with PulsePoint and/or DeepIntent (not required, but highly valued)
Comfort representing the agency in conversations with vendors, partners, and platform representatives
What We’re Looking For
6–9+ years of experience across paid search, paid social, and/or programmatic media
Deep experience in biddable media, including hands‑on platform execution
Proven ability to build and leverage
v endor and data partner relationships
Strong understanding of how biddable channels work together within an integrated media plan
Confident, composed presence in client meetings and presentations
Experience mentoring junior and mid‑level team members
Ability to balance strategic leadership with hands‑on execution
Healthcare, pharmaceutical, or other regulated‑industry experience is a plus
About Silverlight Digital Silverlight Digital is an independent healthcare and pharmaceutical media agency specializing in high‑touch, high‑impact campaigns for rare disease, biotech, and specialty brands. We partner closely with our clients to design and execute thoughtful, data‑driven media strategies across paid search, paid social, and programmatic channels.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
Please send your resume and cover letter to jobs@silverlightdigital.com
#J-18808-Ljbffr
Associate Media Director, Biddable Media
to help lead and oversee paid search, paid social, and programmatic efforts across our client portfolio. This is a
hands‑on, client‑facing role
for someone who understands how biddable channels work together within a full‑funnel media strategy, and who brings strong programmatic experience and industry relationships to the table.
This role is ideal for a senior biddable leader who can guide clients confidently, mentor channel specialists, and step in hands‑on when needed while also serving as a strategic partner to DSPs and data providers.
Key Responsibilities
Lead cross‑channel biddable media strategy across paid search, paid social, and programmatic
Serve as a senior, client‑facing media partner, translating complex performance data into clear, actionable recommendations
Build and maintain strong relationships with DSP vendors, social platform reps, data partners, and media technology providers
Identify new opportunities that enhance campaign performance and innovation
Oversee and mentor channel specialists and contractors across biddable disciplines
Step in hands‑on and ensure QA through launches, transitions, or complex optimization scenarios
Ensure campaigns align with budgets, scopes of work, and client goals
Collaborate closely with Client Success and Media leadership to deliver seamless execution
Identify opportunities to improve performance, efficiency, and scalability across biddable channels
Hands‑on experience managing programmatic campaigns within a DSP and/or on search/social platforms (e.g., Meta, Google Ads, LinkedIn, Reddit, etc.)
Strong understanding of multichannel planning, audience strategy, and optimization
Experience working closely with DSP/Platform partners and healthcare‑relevant data providers
Bonus points for experience with PulsePoint and/or DeepIntent (not required, but highly valued)
Comfort representing the agency in conversations with vendors, partners, and platform representatives
What We’re Looking For
6–9+ years of experience across paid search, paid social, and/or programmatic media
Deep experience in biddable media, including hands‑on platform execution
Proven ability to build and leverage
v endor and data partner relationships
Strong understanding of how biddable channels work together within an integrated media plan
Confident, composed presence in client meetings and presentations
Experience mentoring junior and mid‑level team members
Ability to balance strategic leadership with hands‑on execution
Healthcare, pharmaceutical, or other regulated‑industry experience is a plus
About Silverlight Digital Silverlight Digital is an independent healthcare and pharmaceutical media agency specializing in high‑touch, high‑impact campaigns for rare disease, biotech, and specialty brands. We partner closely with our clients to design and execute thoughtful, data‑driven media strategies across paid search, paid social, and programmatic channels.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
Please send your resume and cover letter to jobs@silverlightdigital.com
#J-18808-Ljbffr