Zions Bancorporation
Lead Marketing Strategist (Consumer Banking) - AZ, CA, CO, NY, TX, UT
Zions Bancorporation, Salt Lake City, Utah, United States, 84193
Lead Marketing Strategist (Consumer Banking) - AZ, CA, CO, NY, TX, UT
Zions Bancorporation is a premier employer of choice with over 150 years of success. Our expanding marketing team is building a dynamic, in‑house Creative Studio and Demand Center that will transform how we connect with customers. This is your chance to shape a creative vision with real impact.
Key Responsibilities
Own and evolve the marketing strategy for the Consumer Banking segment, grounded in customer insights, market trends, and business objectives.
Lead end‑to‑end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, Channel, and Consumer Banking ecosystems.
Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives.
Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI.
Stay ahead of industry trends and bring innovative ideas to elevate our approach to consumer banking marketing.
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, leading teams, segment strategy and GTM execution.
Proven success in developing and launching marketing strategies for consumer banking audiences.
Strong analytical skills with the ability to translate data into strategic insights.
Expert knowledge of internet/intranet websites, website design and web technologies.
Proficiency with analytical tools and data deep dives to surface actionable insights. Proactive problem solver with the ability to troubleshoot and/or elevate issues effectively.
Excellent communication and stakeholder management skills.
Experience working in matrixed organizations and influencing cross‑functional teams.
Experience with CRM platforms, marketing automation tools, and data visualization preferred.
Agile marketing or product marketing certification a plus.
Benefits
Medical, Dental and Vision Insurance – START DAY ONE!
Life and Disability Insurance, Paid Parental Leave, and Adoption Assistance.
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts.
Paid Time Off (PTO) and 11 paid federal holidays.
401(k) plan with company match, profit sharing, and competitive compensation.
Mental health benefits including coaching and therapy sessions.
Tuition reimbursement up to $5,250 per calendar year for qualifying employees enrolled in an accredited degree program related to the business needs.
Locations
Phoenix, AZ
San Francisco/San Diego, CA
Denver, CO
New York, NY
Houston, TX
Midvale/Salt Lake City, UT
Salary Texas, Utah: $150,000 – $175,000
California, New York: $150,000 – $200,000
Mid‑tier and senior‑level compensation ranges are dependent on job experience and other factors.
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Key Responsibilities
Own and evolve the marketing strategy for the Consumer Banking segment, grounded in customer insights, market trends, and business objectives.
Lead end‑to‑end GTM planning for new product launches, campaigns, and initiatives—partnering closely with Product, Sales, Channel, and Consumer Banking ecosystems.
Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives.
Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI.
Stay ahead of industry trends and bring innovative ideas to elevate our approach to consumer banking marketing.
Qualifications
Bachelor’s degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, leading teams, segment strategy and GTM execution.
Proven success in developing and launching marketing strategies for consumer banking audiences.
Strong analytical skills with the ability to translate data into strategic insights.
Expert knowledge of internet/intranet websites, website design and web technologies.
Proficiency with analytical tools and data deep dives to surface actionable insights. Proactive problem solver with the ability to troubleshoot and/or elevate issues effectively.
Excellent communication and stakeholder management skills.
Experience working in matrixed organizations and influencing cross‑functional teams.
Experience with CRM platforms, marketing automation tools, and data visualization preferred.
Agile marketing or product marketing certification a plus.
Benefits
Medical, Dental and Vision Insurance – START DAY ONE!
Life and Disability Insurance, Paid Parental Leave, and Adoption Assistance.
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts.
Paid Time Off (PTO) and 11 paid federal holidays.
401(k) plan with company match, profit sharing, and competitive compensation.
Mental health benefits including coaching and therapy sessions.
Tuition reimbursement up to $5,250 per calendar year for qualifying employees enrolled in an accredited degree program related to the business needs.
Locations
Phoenix, AZ
San Francisco/San Diego, CA
Denver, CO
New York, NY
Houston, TX
Midvale/Salt Lake City, UT
Salary Texas, Utah: $150,000 – $175,000
California, New York: $150,000 – $200,000
Mid‑tier and senior‑level compensation ranges are dependent on job experience and other factors.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr