Snyk
Snyk is the leader in secure AI software development, helping millions of developers build fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud.
Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We build Snyk on One Team, Care Deeply, Customer Centric and Forward Thinking, staying driven, supportive and always one step ahead as AI reshapes our world.
Why this role? We are seeking a strategic and results-driven Alliance Partner Marketing Manager to drive the growth of our Cloud and Technology Alliance Partner Program (TAPP). In this pivotal role, you will sit at the intersection of product, sales, and the partner ecosystem.
You will own the marketing relationships with our top-tier strategic partners—specifically AWS, GCP, our Top 3 TAPP partners, and our Top 4 AI partners. Your primary mission is to build and execute joint Go-to-Market (GTM) programs that empower our reseller channel to drive partner-sourced pipeline and revenue.
Strategic GTM Planning
Hyperscaler & AI Strategy: Develop and execute full GTM plans for top-tier alliances, including AWS, GCP and leading AI technology partners.
Pipeline Generation: Design programs specifically aimed at growing partner-sourced pipeline and revenue through Cloud Marketplaces and Channel Resellers.
Global Alignment: Collaborate with global team members to ensure regional nuances are captured in global joint GTM strategies.
Program & Content Development ("The Partner Menu")
Build the "Menu": Create a comprehensive portfolio of joint value propositions, campaigns, and "campaign-in-a-box" assets that resellers can easily leverage to take our joint solutions to market.
Marketplace Optimization: Drive marketing initiatives that increase traffic and conversion within cloud marketplaces (AWS Marketplace, Google Cloud Marketplace).
Content Creation: Collaborate with product marketing to produce joint websites, case studies, solution briefs and webinars that highlight the combined value of our technology and our alliance partners.
Engagement & Events
Industry Presence: Lead partnership engagement strategy for major industry events (e.g., AWS re:Invent, Google Cloud Next) and partner-specific summits.
Relationship Management: Serve as the primary marketing liaison for our Top 3 TAPP and Top 4 AI partners, fostering strong relationships with their marketing counterparts.
Analysis & Optimization
Metrics: Track, measure and report on the performance of partner marketing programs, utilizing data to optimize spend and strategy for maximum ROI.
Budget Management: Manage MDF (Market Development Funds) and joint marketing budgets effectively.
What you bring
Experience: 3+ years of experience in B2B marketing, with a minimum of 1 year dedicated to Alliance Marketing, Channel Marketing or Partner Marketing in the SaaS/Tech space.
Cloud Ecosystem Expertise: Proven experience working with hyperscalers (AWS, GCP) and understanding their co-sell motions and marketplace dynamics.
Channel Fluency: Experience building marketing programs specifically for resellers and distributors (Alliance-to-Channel motions).
AI Knowledge: Familiarity with the current AI landscape and experience marketing AI-driven solutions is highly desirable.
Event Management: Demonstrated success in managing partner presence at large-scale industry trade shows.
Communication: Exceptional written and verbal communication skills; able to translate complex technical integrations into clear business value.
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups to global benefits that help our employees prioritize their health, wellness, financial security and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security and life balance with programs tailored to your location and role.
Flexible working hours, work-from home allowances, in-office perks and time off for learning and self-development.
Generous vacation and wellness time off, country-specific holidays and 100% paid parental leave for all caregivers.
Health benefits, employee assistance plans and annual wellness allowance.
Country-specific life insurance, disability benefits and retirement/pension programs, plus mobile phone and education allowances.
#J-18808-Ljbffr
Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We build Snyk on One Team, Care Deeply, Customer Centric and Forward Thinking, staying driven, supportive and always one step ahead as AI reshapes our world.
Why this role? We are seeking a strategic and results-driven Alliance Partner Marketing Manager to drive the growth of our Cloud and Technology Alliance Partner Program (TAPP). In this pivotal role, you will sit at the intersection of product, sales, and the partner ecosystem.
You will own the marketing relationships with our top-tier strategic partners—specifically AWS, GCP, our Top 3 TAPP partners, and our Top 4 AI partners. Your primary mission is to build and execute joint Go-to-Market (GTM) programs that empower our reseller channel to drive partner-sourced pipeline and revenue.
Strategic GTM Planning
Hyperscaler & AI Strategy: Develop and execute full GTM plans for top-tier alliances, including AWS, GCP and leading AI technology partners.
Pipeline Generation: Design programs specifically aimed at growing partner-sourced pipeline and revenue through Cloud Marketplaces and Channel Resellers.
Global Alignment: Collaborate with global team members to ensure regional nuances are captured in global joint GTM strategies.
Program & Content Development ("The Partner Menu")
Build the "Menu": Create a comprehensive portfolio of joint value propositions, campaigns, and "campaign-in-a-box" assets that resellers can easily leverage to take our joint solutions to market.
Marketplace Optimization: Drive marketing initiatives that increase traffic and conversion within cloud marketplaces (AWS Marketplace, Google Cloud Marketplace).
Content Creation: Collaborate with product marketing to produce joint websites, case studies, solution briefs and webinars that highlight the combined value of our technology and our alliance partners.
Engagement & Events
Industry Presence: Lead partnership engagement strategy for major industry events (e.g., AWS re:Invent, Google Cloud Next) and partner-specific summits.
Relationship Management: Serve as the primary marketing liaison for our Top 3 TAPP and Top 4 AI partners, fostering strong relationships with their marketing counterparts.
Analysis & Optimization
Metrics: Track, measure and report on the performance of partner marketing programs, utilizing data to optimize spend and strategy for maximum ROI.
Budget Management: Manage MDF (Market Development Funds) and joint marketing budgets effectively.
What you bring
Experience: 3+ years of experience in B2B marketing, with a minimum of 1 year dedicated to Alliance Marketing, Channel Marketing or Partner Marketing in the SaaS/Tech space.
Cloud Ecosystem Expertise: Proven experience working with hyperscalers (AWS, GCP) and understanding their co-sell motions and marketplace dynamics.
Channel Fluency: Experience building marketing programs specifically for resellers and distributors (Alliance-to-Channel motions).
AI Knowledge: Familiarity with the current AI landscape and experience marketing AI-driven solutions is highly desirable.
Event Management: Demonstrated success in managing partner presence at large-scale industry trade shows.
Communication: Exceptional written and verbal communication skills; able to translate complex technical integrations into clear business value.
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups to global benefits that help our employees prioritize their health, wellness, financial security and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security and life balance with programs tailored to your location and role.
Flexible working hours, work-from home allowances, in-office perks and time off for learning and self-development.
Generous vacation and wellness time off, country-specific holidays and 100% paid parental leave for all caregivers.
Health benefits, employee assistance plans and annual wellness allowance.
Country-specific life insurance, disability benefits and retirement/pension programs, plus mobile phone and education allowances.
#J-18808-Ljbffr