Freshworks
Job Summary
Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America). This hybrid role will be based in Boston, MA and requires an in‑office presence three days per week (Tuesday‑Thursday).
Responsibilities
Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
Advise or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events and industry sponsorships.
Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication and distributor‑led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins and co‑selling success.
Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing and Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem and vice versa.
Qualifications
6‑8 years of experience in a Partner marketing role, such as channels, resellers, tech (ISV) and SI partnerships.
Experience in marketing technology and SaaS businesses is a bonus.
Ability to bring multiple teams together to drive co‑marketing campaigns.
Creative thinking, self‑driven & customer‑centric mindset.
Strong project management and organizational skills; able to prioritize tasks, meet deadlines and manage multiple projects simultaneously.
Strong analytical & problem‑solving skills; data- & ROI‑driven.
Extensive knowledge of CRM systems, marketing automation platforms and related tools for effective campaign planning & execution.
Compensation and Benefits Annual base salary range: $109,100 – $156,860 USD. Eligible for a target bonus. Bonus/equity may be available.
Benefits include dental, medical, vision, disability and life insurance; equity & ESPP; flexible PTO; flexible spending, commuter benefits and wellness benefits; adoption and parental leave benefits.
EEO Statement At Freshworks, we foster an environment that enables everyone to find their true potential, purpose and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions and ethnicities. We are committed to providing equal opportunity and believe diversity creates a more vibrant, richer environment that strengthens our employees, communities, and business.
Fresh vision. Real impact. Come build it with us.
Seniority Level Mid‑Senior level
Employment Type Full‑time
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Responsibilities
Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
Advise or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events and industry sponsorships.
Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication and distributor‑led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins and co‑selling success.
Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing and Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem and vice versa.
Qualifications
6‑8 years of experience in a Partner marketing role, such as channels, resellers, tech (ISV) and SI partnerships.
Experience in marketing technology and SaaS businesses is a bonus.
Ability to bring multiple teams together to drive co‑marketing campaigns.
Creative thinking, self‑driven & customer‑centric mindset.
Strong project management and organizational skills; able to prioritize tasks, meet deadlines and manage multiple projects simultaneously.
Strong analytical & problem‑solving skills; data- & ROI‑driven.
Extensive knowledge of CRM systems, marketing automation platforms and related tools for effective campaign planning & execution.
Compensation and Benefits Annual base salary range: $109,100 – $156,860 USD. Eligible for a target bonus. Bonus/equity may be available.
Benefits include dental, medical, vision, disability and life insurance; equity & ESPP; flexible PTO; flexible spending, commuter benefits and wellness benefits; adoption and parental leave benefits.
EEO Statement At Freshworks, we foster an environment that enables everyone to find their true potential, purpose and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions and ethnicities. We are committed to providing equal opportunity and believe diversity creates a more vibrant, richer environment that strengthens our employees, communities, and business.
Fresh vision. Real impact. Come build it with us.
Seniority Level Mid‑Senior level
Employment Type Full‑time
#J-18808-Ljbffr