Freshworks
Job Description
Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).
This role serves as the GTM engine behind our partner‑led growth, accelerating pipeline through targeted co‑marketing programs, strategic field activations, and scalable partner enablement. You’ll work directly with influential distributors and high‑growth VAR partners to expand Freshworks’ reach, strengthen brand presence, and amplify sales momentum across diverse markets.
We’re looking for a marketer who can think strategically, execute flawlessly, operate across cultures, and serve as the connective tissue between Sales, Channel, and Marketing.
Hybrid role: based in San Mateo, CA; requires an in‑office presence three days per week (Tuesday–Thursday).
Responsibilities
Build joint marketing plans with key distributors, top resellers, and strategic VARs to drive MQCs, SAOs, and pipeline.
Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging, and adapt program assets.
Advise on or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events, and industry sponsorships.
Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication, and distributor‑led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments align with the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins, and co‑selling success.
Track and report performance metrics across MQCs, SAOs, events, and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR, and distributor leaders.
Maintain operational rigor across program calendars, partner communications, and system updates (SFDC).
Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners’ visibility in the Freshworks ecosystem & vice versa.
Qualifications
6‑8 years of experience in a partner marketing role (channels, resellers, tech ISV, SI partnerships).
Experience in marketing technology and SaaS businesses is a bonus.
Ability to bring multiple teams together to drive co‑marketing campaigns.
Creative thinking, self‑driven, and having a customer‑centric mindset.
Strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines, and manage multiple projects simultaneously.
Strong analytical & problem‑solving skills; data‑driven and ROI‑focused.
Extensive knowledge of CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.
Additional Information Hybrid role: based in San Mateo, CA; requires an in‑office presence three days per week (Tuesday–Thursday).
The annual base salary range for this position is $120,000 – $172,500 USD. This role is also eligible for a target bonus.
Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability, and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
Fresh vision. Real impact. Come build it with us.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
Industries IT Services and IT Consulting
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This role serves as the GTM engine behind our partner‑led growth, accelerating pipeline through targeted co‑marketing programs, strategic field activations, and scalable partner enablement. You’ll work directly with influential distributors and high‑growth VAR partners to expand Freshworks’ reach, strengthen brand presence, and amplify sales momentum across diverse markets.
We’re looking for a marketer who can think strategically, execute flawlessly, operate across cultures, and serve as the connective tissue between Sales, Channel, and Marketing.
Hybrid role: based in San Mateo, CA; requires an in‑office presence three days per week (Tuesday–Thursday).
Responsibilities
Build joint marketing plans with key distributors, top resellers, and strategic VARs to drive MQCs, SAOs, and pipeline.
Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging, and adapt program assets.
Advise on or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events, and industry sponsorships.
Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication, and distributor‑led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments align with the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins, and co‑selling success.
Track and report performance metrics across MQCs, SAOs, events, and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR, and distributor leaders.
Maintain operational rigor across program calendars, partner communications, and system updates (SFDC).
Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners’ visibility in the Freshworks ecosystem & vice versa.
Qualifications
6‑8 years of experience in a partner marketing role (channels, resellers, tech ISV, SI partnerships).
Experience in marketing technology and SaaS businesses is a bonus.
Ability to bring multiple teams together to drive co‑marketing campaigns.
Creative thinking, self‑driven, and having a customer‑centric mindset.
Strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines, and manage multiple projects simultaneously.
Strong analytical & problem‑solving skills; data‑driven and ROI‑focused.
Extensive knowledge of CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.
Additional Information Hybrid role: based in San Mateo, CA; requires an in‑office presence three days per week (Tuesday–Thursday).
The annual base salary range for this position is $120,000 – $172,500 USD. This role is also eligible for a target bonus.
Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level. Bonus/equity may be available. Freshworks offers multiple options for dental, medical, vision, disability, and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
Fresh vision. Real impact. Come build it with us.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Other
Industries IT Services and IT Consulting
#J-18808-Ljbffr