Freshworks
Job Description
Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).
Responsibilities
Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
Develop localized GTM motions for NA & LATAM markets, tailor messaging and adapt program assets.
Advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships.
Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments align with the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success.
Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
Collaborate with cross-functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem.
Qualifications
6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
Experience in marketing Technology and SaaS businesses is a bonus.
Ability to bring multiple teams together to drive co-marketing campaigns.
Creative thinking, self-driven and customer-centric mindset.
Strong project management and organizational skills, capable of prioritizing tasks, meeting deadlines and managing multiple projects.
Strong analytical and problem-solving skills; data- and ROI-driven.
Proficiency in CRM systems, marketing automation platforms and related tools for effective planning & execution of marketing campaigns.
Other Details Hybrid role based in Denver, CO with in-office presence three days per week (Tuesday – Thursday). The annual base salary range is $109,100 – $156,860 USD, with target bonus eligibility and various benefits including medical, dental, vision, disability, life insurances, equity, ESPP, flexible PTO, commuter and wellness benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
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Responsibilities
Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
Develop localized GTM motions for NA & LATAM markets, tailor messaging and adapt program assets.
Advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships.
Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments align with the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success.
Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
Collaborate with cross-functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem.
Qualifications
6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
Experience in marketing Technology and SaaS businesses is a bonus.
Ability to bring multiple teams together to drive co-marketing campaigns.
Creative thinking, self-driven and customer-centric mindset.
Strong project management and organizational skills, capable of prioritizing tasks, meeting deadlines and managing multiple projects.
Strong analytical and problem-solving skills; data- and ROI-driven.
Proficiency in CRM systems, marketing automation platforms and related tools for effective planning & execution of marketing campaigns.
Other Details Hybrid role based in Denver, CO with in-office presence three days per week (Tuesday – Thursday). The annual base salary range is $109,100 – $156,860 USD, with target bonus eligibility and various benefits including medical, dental, vision, disability, life insurances, equity, ESPP, flexible PTO, commuter and wellness benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
#J-18808-Ljbffr