Smadex
SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
This position can be based in Barcelona, London or Austin. The Role: Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities Creative Strategy & Insights (40%)
Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools.
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Cross-Functional Leadership (30%)
Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers
Client Partnership (20%)
Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives
Knowledge Management (10%)
Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients
What You Bring Required:
5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority
Preferred:
Experience with programmatic advertising platforms
Gaming industry knowledge (especially mid-core and casual)
Familiarity with creative production workflows and timelines
Data visualization skills
Success Metrics
Reduction in creative-related delays for campaign launches
Increase in creative iteration velocity for HV accounts
Client satisfaction scores on creative insights and recommendations
Knowledge sharing metrics (playbooks created, teams trained, insights distributed)
Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.
Reward package:
Integrate a highly motivated and young team
Great compensation package
Great work-life balance: work from home 2 days a week, flexible hours
LinkedIn Learning and training opportunities
Monthly TGIF events
Team-building events
Fun and friendly work environment with talented marketers and engineers from over 36 countries
Local benefits depending on your specific country
And more!
#J-18808-Ljbffr
This position can be based in Barcelona, London or Austin. The Role: Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.
As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities Creative Strategy & Insights (40%)
Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
Build structured, client-facing creative proposals that connect performance data to strategic direction
Partner with Product on creative tools.
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns
Cross-Functional Leadership (30%)
Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
Lead creative briefings and ensure alignment between client objectives and creative execution
Handle ticketing and communication with Creative Designers
Client Partnership (20%)
Support Account Managers in high-stakes creative conversations with clients
Present creative performance reviews and strategic recommendations to client stakeholders
Proactively identify creative optimization opportunities that expand wallet share
Participate in JBPs and QBRs as experts on Creatives
Knowledge Management (10%)
Build and maintain a creative performance repository accessible across teams
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
Train Account Managers on creative best practices and how to position creative insights with clients
What You Bring Required:
5+ years in mobile advertising, creative strategy, or performance marketing
Deep understanding of creative formats across UA, retargeting, and CTV
Experience translating creative performance data into strategic recommendations
Track record of working cross-functionally in fast-paced environments
Strong presentation skills and ability to influence without direct authority
Preferred:
Experience with programmatic advertising platforms
Gaming industry knowledge (especially mid-core and casual)
Familiarity with creative production workflows and timelines
Data visualization skills
Success Metrics
Reduction in creative-related delays for campaign launches
Increase in creative iteration velocity for HV accounts
Client satisfaction scores on creative insights and recommendations
Knowledge sharing metrics (playbooks created, teams trained, insights distributed)
Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.
Reward package:
Integrate a highly motivated and young team
Great compensation package
Great work-life balance: work from home 2 days a week, flexible hours
LinkedIn Learning and training opportunities
Monthly TGIF events
Team-building events
Fun and friendly work environment with talented marketers and engineers from over 36 countries
Local benefits depending on your specific country
And more!
#J-18808-Ljbffr