Entravision
Smadex is a rapidly growing AI‑powered Growth Platform for User Acquisition, CTV, and Retargeting. Founded in Barcelona in 2010 and sold to American‑based, stock‑listed Entravision in 2018 (NYSE: EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results.
Marketing Manager, Americas Los Angeles, CA | Full Time | Compensation Range: $100,000.00 - $120,000.00
Your tasks and responsibilities
Named Account Penetration & Account-Based Marketing (ABM): Own and execute the ABM strategy targeting top 50-100 accounts, running multi‑channel campaigns, and coordinating with sales on account plans and engagement strategy.
Lead Generation & Demand Gen: Build systematic lead generation programs (pre‑event targeting, post‑event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI.
Event Strategy & Team Management: Manage the Events Analyst to execute large‑scale and high‑touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline.
Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM‑specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market.
Track key metrics, including meetings booked, pipeline influenced, and revenue impact.
Benefits
Be part of a leading, fast‑growing, innovative company shaping the future of mobile advertising.
Integrate a highly motivated and young team, with close collaboration opportunities with leadership (Reports to: Global Head of Marketing. Close collaboration with: VP & GM of Americas).
Possibility of traveling to the Barcelona HQ for collaboration and team‑building activities after your first year.
Great compensation package tailored to the U.S. market.
Medical, dental, and vision benefits plans.
Eligibility to participate in the Company 401(k) plan.
Exposure to leading global app publishers and media partners in the digital advertising industry.
Learning and training opportunities to grow your career.
Required Qualifications
5+ years B2B marketing experience with 3+ years in ABM or demand generation.
Proven track record of breaking into enterprise/mid‑market accounts with measurable pipeline impact.
Experience in tech, ad tech, SaaS, or the mobile/app ecosystem.
Proficiency in using Salesforce.
Strong content strategy skills and a data‑driven mindset.
Experience managing or mentoring direct reports.
Action‑oriented – willing to roll up sleeves and execute, not just delegate.
Strategic thinker who develops the plan AND executes with excellence.
Strong collaborator across sales, product, events, and global marketing teams.
Organized and agile – able to juggle multiple priorities in a fast‑paced, high‑growth environment.
Self‑starter who builds systems where none exist and contributes fresh ideas.
Must be US‑based and able to travel (20‑25%).
Bonus: Event planning experience, understanding of performance marketing/programmatic, experience with agencies.
Position type / Expected hours of work This is a Full‑Time position. Actual schedule and hours may vary.
Supervisory responsibility Reports directly to Global Head of Marketing.
Entravision Communications Corporation participates in the E‑Verify system operated by the U.S. Department of Homeland Security and the Social Security Administration and will use E‑Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
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Marketing Manager, Americas Los Angeles, CA | Full Time | Compensation Range: $100,000.00 - $120,000.00
Your tasks and responsibilities
Named Account Penetration & Account-Based Marketing (ABM): Own and execute the ABM strategy targeting top 50-100 accounts, running multi‑channel campaigns, and coordinating with sales on account plans and engagement strategy.
Lead Generation & Demand Gen: Build systematic lead generation programs (pre‑event targeting, post‑event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI.
Event Strategy & Team Management: Manage the Events Analyst to execute large‑scale and high‑touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline.
Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM‑specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market.
Track key metrics, including meetings booked, pipeline influenced, and revenue impact.
Benefits
Be part of a leading, fast‑growing, innovative company shaping the future of mobile advertising.
Integrate a highly motivated and young team, with close collaboration opportunities with leadership (Reports to: Global Head of Marketing. Close collaboration with: VP & GM of Americas).
Possibility of traveling to the Barcelona HQ for collaboration and team‑building activities after your first year.
Great compensation package tailored to the U.S. market.
Medical, dental, and vision benefits plans.
Eligibility to participate in the Company 401(k) plan.
Exposure to leading global app publishers and media partners in the digital advertising industry.
Learning and training opportunities to grow your career.
Required Qualifications
5+ years B2B marketing experience with 3+ years in ABM or demand generation.
Proven track record of breaking into enterprise/mid‑market accounts with measurable pipeline impact.
Experience in tech, ad tech, SaaS, or the mobile/app ecosystem.
Proficiency in using Salesforce.
Strong content strategy skills and a data‑driven mindset.
Experience managing or mentoring direct reports.
Action‑oriented – willing to roll up sleeves and execute, not just delegate.
Strategic thinker who develops the plan AND executes with excellence.
Strong collaborator across sales, product, events, and global marketing teams.
Organized and agile – able to juggle multiple priorities in a fast‑paced, high‑growth environment.
Self‑starter who builds systems where none exist and contributes fresh ideas.
Must be US‑based and able to travel (20‑25%).
Bonus: Event planning experience, understanding of performance marketing/programmatic, experience with agencies.
Position type / Expected hours of work This is a Full‑Time position. Actual schedule and hours may vary.
Supervisory responsibility Reports directly to Global Head of Marketing.
Entravision Communications Corporation participates in the E‑Verify system operated by the U.S. Department of Homeland Security and the Social Security Administration and will use E‑Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
#J-18808-Ljbffr