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SalaryGuide

Senior Manager of Marketing

SalaryGuide, Santa Monica, California, United States, 90403

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Responsibilities

Translate the approved brand strategy into quarterly execution roadmaps with clear objectives, owners, timelines, and budgets; use insights to prioritize the highestimpact HCP tactics

Oversee the development and execution of tactical priorities; champion crossfunctional alignment and ensure ontime, onbudget delivery across key stakeholders

Guide the development and delivery of differentiated brand materials, ensuring content reflects the brand’s purpose and customer needs while staying grounded in evidence and label

Collaborate with the Promotional Review Committee (PRC) to prepare complete submissions, manage feedback to decision, and ensure compliant implementation across channels

Support patient marketing by maintaining and updating patientfacing website content and refreshes to existing assets, with an emphasis on clarity, accuracy, and access

Maintain and update existing HCP marketing materials to keep them current and effective; coordinate production and distribution with external agencies as needed

Monitor and analyze marketing performance; define practical KPIs, deliver regular readouts, and implement data-driven optimizations

Ensure compliance with all relevant regulations and guidelines across promotional activities, including patientfacing updates within the defined scope

Exhibit a "roll up your sleeves" attitude, demonstrating the ability to follow through on projects within tight timelines

Adapt and thrive in an ambiguous, transformational environment

Demonstrate leadership excellence in project management, effectively managing multiple projects and priorities, including agency collaboration and budget management

Travel domestically up to 20%

Requirements

Doctorate and 2+ years of experience

Master’s degree and 6+ years of experience

Bachelor’s degree and 8+ years of experience

Associate degree and 10+ years of experience

High School Diploma / GED and 12+ years of experience

Demonstrated leadership excellence in project management, effectively managing multiple projects and priorities

Experience in marketing tools and capabilities for HCP promotions

Ability to travel domestically up to 20%

Preferred

MBA or other advanced business degree

6+ years of pharmaceutical or biotechnology experience

Experience in marketing research and / or pharmaceutical sales

Prior hematology / oncology or cell therapy experience

Ability to leverage data to conduct analyses and use complex analytical tools to drive decisions

Demonstrated excellence in project management and effectively managing multiple projects / priorities

Ability to work with external agencies including advertising, public relations and medical education vendors to develop programs and materials

Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices

Demonstrated ability to manage budgets

Benefits

company-sponsored medical, dental, vision, and life insurance plans

paid time off

benefits package

Discretionary stock-based long-term incentives (eligibility may vary by role)

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