VP, Product Marketing (San Francisco) Job at New Relic, Inc. in San Francisco

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At NewRelic, we build an intelligent platform that empowers companies to thrive in an AIfirst world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, were looking for passionate people to join our mission. If youre ready to help the worlds best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity

Join an AIforward organization and collaborate with an AIfocused CMO to define the future of intelligent observability. The VP of Product Marketing at NewRelic will play a critical role in shaping the companys gotomarket strategy, driving both inbound and outbound product marketing activities. This role encompasses a broad range of responsibilities including competitive intelligence, analyst relations (AR), industry and solutions marketing, and partner marketing. Reporting to the CMO, you will lead a talented team of product marketers who are passionate about bringing NewRelics innovations to market, driving customer engagement, and establishing NewRelic as the leader in Intelligent Observability.

What youll do

• Thought Leadership: Position NewRelic as a thought leader in the observability space by driving the creation of a compelling story backed by content, including whitepapers, blogs, webinars, and speaking engagements that highlight market trends, best practices, and NewRelics unique value proposition.
• Inbound and Outbound Product Marketing: Develop and execute product marketing strategies that drive product adoption, customer engagement, and market differentiation. Lead both inbound activities (e.g., market research, product packaging, messaging and positioning) and outbound activities (e.g., product launches, sales enablement, sales plays).
• Competitive Intelligence: Own the competitive intelligence function, delivering insights that inform product strategy, messaging, and sales positioning. Develop actionable competitive positioning frameworks and train sales teams on differentiation tactics.
• Analyst Relations (AR): Manage relationships with key industry analysts to drive positive coverage of NewRelic in analyst reports, maintain an ongoing dialogue with influential analysts, and ensure alignment between NewRelics product strategy and market trends.
• Industry and Solutions Marketing: Develop tailored messaging and marketing programs for key verticals (e.g., finance, healthcare, eCommerce) and solutions (e.g., application monitoring, infrastructure monitoring) to enhance NewRelics relevance in specific industries.
• Partner Marketing: Collaborate closely with alliances and partner teams to develop joint marketing programs with strategic partners, including cloud providers, technology integrations, and channel partners, to drive coselling opportunities and expand market reach.
• Sales Enablement: Develop and deliver impactful sales enablement materials, including product training, competitive battlecards, pitch decks, and playbooks that equip the sales team with the knowledge and tools needed to sell effectively.
• Team Leadership: Lead, mentor, and develop a highperforming product marketing team, fostering a culture of collaboration, creativity, and resultsdriven execution.

This role requires

• 15+ years of experience in product marketing, preferably within B2B SaaS, enterprise software, or cloudbased technology companies, with proven success in inbound and outbound product marketing roles.
• Deep experience in competitive intelligence, product packaging, and driving gotomarket strategies that deliver measurable results.
• Demonstrated success in analyst relations, with a track record of driving positive coverage and recognition from leading industry analysts.
• Extensive experience in industry and solutions marketing, with a focus on creating tailored messaging that resonates within specific verticals.
• Strong partner marketing experience, with a history of building successful comarketing programs with technology and channel partners.
• Ability to take an AIforward approach when implementing and executing product marketing.
• Exceptional communication skills, with the ability to translate complex product capabilities into clear, compelling messaging that resonates with technical and business audiences alike.
• Proven ability to lead, mentor, and inspire large, diverse teams, driving a culture of collaboration and excellence.
• Datadriven mindset with a strong grasp of marketing analytics, customer insights, and performance measurement to inform strategy and optimize execution.

Please note that visa sponsorship is not available for this position.

Pay

$300,000 $375,000USD (role is eligible for a corporate bonus plan; pay varies by work location and candidate qualifications).

Benefits

NewRelic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, mental health benefits, a 401(k) plan and match, flex timeoff, 11 paid holidays, volunteer timeoff, and other competitive benefits designed to improve the lives of our employees.

Diversity and Inclusion

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our teams different backgrounds and abilities, and recognize the different paths they took to reach us including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. Were looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

Accommodation

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

Legal Compliance

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. A criminal background check is required to join NewRelic. We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.