Intuit
Manager 3, Marketing- Field Marketing (Experiential & Local)
Intuit, San Diego, California, United States, 92189
Overview
Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax's new 500+ retail store presence, delivering on the overall local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.
We’re looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. The ideal candidate is invigorated by our mission, values, and has the ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Group Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.
Responsibilities
Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing – focusing on programs that drive growth, engagement and long‑term value for TurboTax.
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go‑to‑Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis‑driven strategies and GTM tactics to deliver on business objectives.
Drive cross‑functional collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership, provide media recommendations/actions, and track learnings for mid‑ and end‑of‑season reporting.
Competitive/Market Analysis: Track competitive local creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans.
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
Lead with Innovation: Stay ahead of trends, platforms and community behaviors; identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
10+ years experience in a strategic leadership role in local channel marketing, agency or consulting – focus on experiential and grassroots strategy. Must have experience leading brands with high impact results.
Bachelor’s degree in Marketing or a related field.
Proven success in planning and executing local events that drive foot traffic.
Demonstrated ability to engage media agencies and collaborate with cross‑functional teams to develop strategic plans and insights.
Strong understanding of hyper‑local digital marketing tools and offline promotional tactics.
Exceptional project management and organizational skills.
Ability to work collaboratively with internal teams and external partners.
“Test & Learn” mindset with a track record of innovation. Ability to translate customer insights into marketing activities that achieve tangible results.
Strong prioritization and organization skills necessary to drive and lead cross‑functional initiatives in a highly matrixed, distributed and fast‑moving environment.
Excellent communication and interpersonal skills.
Flexibility to work evenings or weekends for events as required.
Familiarity with CRM platforms, foot‑traffic analytics tools, and social media ad managers.
Ability to travel for industry networking, media conferences and related events.
BA/BS degree required; equivalent work experience considered.
Hybrid Role: 3 days in office per week.
Compensation Intuit provides a competitive compensation package with pay based on job‑related knowledge, skills, experience and work location. Eligible for cash bonus, equity rewards and benefits. Pay ranges: Bay Area, California $213,500‑298,000; Southern California $203,500‑275,500.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
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We’re looking for a local activation marketplace expert with a passion for innovating, great collaboration skills, a test and learn mindset, and growth mindset. The ideal candidate is invigorated by our mission, values, and has the ability to translate local marketing strategies into measurable results. The GTM Field Marketing Strategy Group Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.
Responsibilities
Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing – focusing on programs that drive growth, engagement and long‑term value for TurboTax.
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go‑to‑Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis‑driven strategies and GTM tactics to deliver on business objectives.
Drive cross‑functional collaboration: Closely partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership, provide media recommendations/actions, and track learnings for mid‑ and end‑of‑season reporting.
Competitive/Market Analysis: Track competitive local creative messaging and media activity, draw implications about business strategy, and establish contingency and action plans.
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
Lead with Innovation: Stay ahead of trends, platforms and community behaviors; identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
10+ years experience in a strategic leadership role in local channel marketing, agency or consulting – focus on experiential and grassroots strategy. Must have experience leading brands with high impact results.
Bachelor’s degree in Marketing or a related field.
Proven success in planning and executing local events that drive foot traffic.
Demonstrated ability to engage media agencies and collaborate with cross‑functional teams to develop strategic plans and insights.
Strong understanding of hyper‑local digital marketing tools and offline promotional tactics.
Exceptional project management and organizational skills.
Ability to work collaboratively with internal teams and external partners.
“Test & Learn” mindset with a track record of innovation. Ability to translate customer insights into marketing activities that achieve tangible results.
Strong prioritization and organization skills necessary to drive and lead cross‑functional initiatives in a highly matrixed, distributed and fast‑moving environment.
Excellent communication and interpersonal skills.
Flexibility to work evenings or weekends for events as required.
Familiarity with CRM platforms, foot‑traffic analytics tools, and social media ad managers.
Ability to travel for industry networking, media conferences and related events.
BA/BS degree required; equivalent work experience considered.
Hybrid Role: 3 days in office per week.
Compensation Intuit provides a competitive compensation package with pay based on job‑related knowledge, skills, experience and work location. Eligible for cash bonus, equity rewards and benefits. Pay ranges: Bay Area, California $213,500‑298,000; Southern California $203,500‑275,500.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr