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Front

Senior Performance Marketing Manager

Front, San Francisco, California, United States, 94199

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Senior Performance Marketing Manager Join Front to apply for the

Senior Performance Marketing Manager

role. Front is the leading AI‑powered customer service platform.

Front is looking for a strategic and hands‑on Senior Performance Marketing Manager to own and scale our global paid acquisition strategy. This role is central to our growth engine, driving both integrated brand campaigns and full‑funnel demand generation programs to acquire new customers.

What will you be doing?

Own end‑to‑end paid acquisition strategy and execution – from planning and budgeting to launch and reporting.

Manage and scale campaigns across paid search (Google, Bing), paid social (LinkedIn, Meta), programmatic display, video (YouTube, CTV), Reddit, Quora, and more.

Allocate and manage budget efficiently, ensuring that resources are invested in high‑ROI channels and tactics.

Partner with Growth Marketing, Product Marketing, Content, Brand Creative, and Web to develop compelling campaigns tailored to personas and funnel stages.

Design and run A/B and multivariate tests to optimize ad creative, landing pages, targeting, and bidding strategies.

Analyze performance across all channels to identify trends, gaps, and opportunities – reporting insights to stakeholders.

Drive spend efficiency and maximize ROI while meeting pipeline and CAC targets.

Explore and validate new paid channels, campaign types, and technologies to unlock additional growth levers.

Manage relationships with external agencies and vendors to ensure alignment, quality, and results.

What skills and experience do you need?

5‑7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in SaaS.

Deep hands‑on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other key ad platforms.

Strong track record of optimizing multi‑channel campaigns to hit pipeline, ROI, and CAC targets.

Analytical mindset with experience in A/B testing, attribution modeling, funnel analysis, and conversion tracking.

Familiarity with marketing automation and attribution tools (e.g., HubSpot/Marketo, Salesforce, Bizible, HockeyStack).

Eye for design and creative – able to collaborate on and assess ad creative and copy that converts.

Highly collaborative with excellent communication and project‑management skills.

A growth mindset – constantly looking to test, learn, and iterate.

Bonus

Experience with and passion for the customer experience software space.

Familiarity with intent‑based and ABM strategies, ABM platforms and DSPs (e.g., 6Sense, StackAdapt, Demandbase).

Front operates on a hybrid model We come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.

What We Offer

Competitive salary

Equity (we are post‑Series D & backed by top VCs in the US)

Private health insurance, including plan options at no cost to employees

Paid parental leave

Flexible time off policy

Flexibility to work from home Monday and Friday, unless posted as a fully remote role

Mental health support with Workplace Options

Family planning support with Maven

$100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities

Wellness Days – an additional day off on months with no holidays

Winter Break – Our offices are closed from Christmas to New Year’s Day

Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice.

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