Harper (YC W25)
Performance Marketing & Paid Acquisition Lead
Harper (YC W25), San Francisco, California, United States, 94199
Performance Marketing & Paid Acquisition Lead
3 days ago Be among the first 25 applicants
This range is provided by Harper (YC W25). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $120,000.00/yr - $150,000.00/yr
Overview Harper’s growth engine runs on speed, precision, and automation. As our
Performance Marketer , you’ll own the digital channels that feed our sales floor — and you’ll be accountable for turning spend into revenue.
This is not a brand role. This is a
numbers, systems, and scale role . You’ll manage paid acquisition across Google, Meta, and lead‑bidding marketplaces, while working closely with sales and engineering to optimize the full funnel from click to bind.
Compensation:
~$150K base + equity
The Role You will own Harper’s paid growth machine end-to-end. From channel strategy and experimentation to funnel optimization and automation, your job is simple:
drive qualified demand efficiently and at scale .
You’ll sit alongside sales and engineers, see how leads convert in real time, and continuously refine campaigns based on what actually closes.
What You’ll Do Own Paid Acquisition Manage and scale campaigns across Google, Meta, and lead bidding marketplaces Develop vertical‑specific acquisition strategies for construction, med spas, manufacturing, and new segments Control budget allocation with a focus on CAC, conversion, and throughput
Optimize the Full Funnel Work on landing pages, messaging, and conversion flows Track performance from click → quote → bind Partner with sales to understand lead quality and adjust targeting in real time
Experiment Relentlessly Launch A/B tests across ads, creatives, audiences, and landing pages Identify scalable channels and kill underperformers quickly Build playbooks for new vertical launches
Automate Everything Work with engineering to automate bidding, pacing, attribution, and reporting Use AI tools to generate and test creative at scale Build systems that allow performance marketing to run continuously and efficiently
What Success Looks Like 30 Days Full ownership of existing campaigns and analytics Clear understanding of Harper’s funnel and sales motion First optimizations and experiments live
90 Days Increased qualified lead volume with controlled CAC Vertical‑specific campaigns performing consistently Sales feedback actively shaping spend and messaging
6 Months Predictable, scalable paid growth engine Automation handling large portions of campaign management Performance marketing playbooks powering rapid vertical expansion
You’re a Fit If You think in CAC, conversion rates, and throughput You enjoy owning revenue‑impacting systems You’re hands‑on and comfortable operating without layers You love testing, iterating, and scaling what works You want tight feedback loops with sales and product
You’re Not a Fit If You want a brand‑only or top‑of‑funnel‑only role You avoid accountability to revenue outcomes You prefer slow cycles and fixed annual plans
Core Requirements 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles Hands‑on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets Experience running and optimizing lead‑based acquisition funnels, ideally for B2B, SMB, or high‑consideration products Strong understanding of CAC, conversion rates, attribution, and funnel economics Experience working with analytics tools (e.g., Google Analytics/GA4), conversion tracking, pixels, and UTM frameworks Ability to run structured experiments across creatives, audiences, landing pages, and channels Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions Willingness to work on‑site in San Francisco and collaborate closely with sales and engineering
Nice to Have Experience with lead bidding marketplaces or third‑party lead sources Familiarity with tracking systems and closed‑loop attribution Experience supporting multi‑vertical acquisition strategies Exposure to automation, scripting, or AI tools for creative generation or campaign optimization Prior startup or high‑growth company experience
About Harper Harper is redefining how commercial insurance is sold by combining AI, automation, and high‑velocity sales execution. We’re small, intense, and building fast — with real ownership for people who want to make an outsized impact.
Compensation Range: $120K - $150K
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This range is provided by Harper (YC W25). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $120,000.00/yr - $150,000.00/yr
Overview Harper’s growth engine runs on speed, precision, and automation. As our
Performance Marketer , you’ll own the digital channels that feed our sales floor — and you’ll be accountable for turning spend into revenue.
This is not a brand role. This is a
numbers, systems, and scale role . You’ll manage paid acquisition across Google, Meta, and lead‑bidding marketplaces, while working closely with sales and engineering to optimize the full funnel from click to bind.
Compensation:
~$150K base + equity
The Role You will own Harper’s paid growth machine end-to-end. From channel strategy and experimentation to funnel optimization and automation, your job is simple:
drive qualified demand efficiently and at scale .
You’ll sit alongside sales and engineers, see how leads convert in real time, and continuously refine campaigns based on what actually closes.
What You’ll Do Own Paid Acquisition Manage and scale campaigns across Google, Meta, and lead bidding marketplaces Develop vertical‑specific acquisition strategies for construction, med spas, manufacturing, and new segments Control budget allocation with a focus on CAC, conversion, and throughput
Optimize the Full Funnel Work on landing pages, messaging, and conversion flows Track performance from click → quote → bind Partner with sales to understand lead quality and adjust targeting in real time
Experiment Relentlessly Launch A/B tests across ads, creatives, audiences, and landing pages Identify scalable channels and kill underperformers quickly Build playbooks for new vertical launches
Automate Everything Work with engineering to automate bidding, pacing, attribution, and reporting Use AI tools to generate and test creative at scale Build systems that allow performance marketing to run continuously and efficiently
What Success Looks Like 30 Days Full ownership of existing campaigns and analytics Clear understanding of Harper’s funnel and sales motion First optimizations and experiments live
90 Days Increased qualified lead volume with controlled CAC Vertical‑specific campaigns performing consistently Sales feedback actively shaping spend and messaging
6 Months Predictable, scalable paid growth engine Automation handling large portions of campaign management Performance marketing playbooks powering rapid vertical expansion
You’re a Fit If You think in CAC, conversion rates, and throughput You enjoy owning revenue‑impacting systems You’re hands‑on and comfortable operating without layers You love testing, iterating, and scaling what works You want tight feedback loops with sales and product
You’re Not a Fit If You want a brand‑only or top‑of‑funnel‑only role You avoid accountability to revenue outcomes You prefer slow cycles and fixed annual plans
Core Requirements 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles Hands‑on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets Experience running and optimizing lead‑based acquisition funnels, ideally for B2B, SMB, or high‑consideration products Strong understanding of CAC, conversion rates, attribution, and funnel economics Experience working with analytics tools (e.g., Google Analytics/GA4), conversion tracking, pixels, and UTM frameworks Ability to run structured experiments across creatives, audiences, landing pages, and channels Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions Willingness to work on‑site in San Francisco and collaborate closely with sales and engineering
Nice to Have Experience with lead bidding marketplaces or third‑party lead sources Familiarity with tracking systems and closed‑loop attribution Experience supporting multi‑vertical acquisition strategies Exposure to automation, scripting, or AI tools for creative generation or campaign optimization Prior startup or high‑growth company experience
About Harper Harper is redefining how commercial insurance is sold by combining AI, automation, and high‑velocity sales execution. We’re small, intense, and building fast — with real ownership for people who want to make an outsized impact.
Compensation Range: $120K - $150K
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