SalaryGuide
SalaryGuide is hiring: Creative Director, Performance in Miami
SalaryGuide, Miami, Florida, United States
Responsibilities
- Monthly creative insights + iteration roadmap delivered on time
- 30% of creative assets across accounts are hit ads
- 1 new top-performing concept per client per quarter
- Maintain ≥ 95% on-time delivery
- Achieve ≥ 95% client satisfaction
- Define creative strategy and testing framework for paid social campaigns across platforms (Facebook/Instagram, TikTok, LinkedIn, YouTube) to maximize ROI.
- Lead a team of designers and copywriters; mentor, critique, and elevate the quality of creative output.
- Collaborate with growth managers to ensure creative aligns with targeting, funnel stages, and measurement.
Requirements
- 10+ years of experience in paid social creative and campaign strategy
- Proven leadership of design teams and creative projects
- Strong understanding of performance marketing metrics and attribution models
- Excellent storytelling and visual communication skills across multiple formats
- Deep expertise with Meta and TikTok performance creative: hooks, formats, pacing, structures, and storytelling frameworks.
- Hands‑on experience directing and/or producing UGC, motion, and social‑first content.
- Ability to interpret creative performance data and turn insights into rapid iterations.
- Exceptional communication skills—able to articulate creative rationale, present concepts, and influence stakeholders across functions.
Benefits
- health care stipends
- flexible time off
- opportunities for growth within a fast‑growing, purpose‑led agency