SalaryGuide
Responsibilities Monthly creative insights + iteration roadmap delivered on time
30% of creative assets across accounts are hit ads
1 new top-performing concept per client per quarter
Maintain ≥ 95% on-time delivery
Achieve ≥ 95% client satisfaction
Define creative strategy and testing framework for paid social campaigns across platforms (Facebook/Instagram, TikTok, LinkedIn, YouTube) to maximize ROI.
Lead a team of designers and copywriters; mentor, critique, and elevate the quality of creative output.
Collaborate with growth managers to ensure creative aligns with targeting, funnel stages, and measurement.
Requirements 10+ years of experience in paid social creative and campaign strategy
Proven leadership of design teams and creative projects
Strong understanding of performance marketing metrics and attribution models
Excellent storytelling and visual communication skills across multiple formats
Deep expertise with Meta and TikTok performance creative: hooks, formats, pacing, structures, and storytelling frameworks.
Hands‑on experience directing and/or producing UGC, motion, and social‑first content.
Ability to interpret creative performance data and turn insights into rapid iterations.
Exceptional communication skills—able to articulate creative rationale, present concepts, and influence stakeholders across functions.
Benefits health care stipends
flexible time off
opportunities for growth within a fast‑growing, purpose‑led agency
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