Kepler Group is hiring: Digital Media Senior Analyst, Programmatic in Chicago

Chicago Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We\'re transparent with our employees. You\'ll hear updates on company financials, how we\'re performing against bonus goals, and how we\'re responding to challenges we face. We\'re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We\'re fun. You\'ll work with and learn from the smartest people in the industry and have a blast doing it. The Team Kepler\’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. The Role As a Digital Media Senior Analyst on our Optimization & Innovation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data. What You Will Do Manage and optimize programmatic campaigns across multiple DSP platforms, primarily DV360 and Yahoo DSP, including campaign setup, trafficking, optimization, and reporting Execute programmatic media buying strategies across display, video, audio, and DOOH channels Monitor campaign pacing and make real-time budget adjustments to ensure optimal delivery Partner with audience providers and data vendors to implement targeting strategies using 1st and 3rd party data segments Utilize platform features for audience creation, frequency management, and brand safety controls Support cross-channel digital media campaigns including social, search, and Advanced TV Desired Skills and Experience 1-3 years of hands-on experience managing programmatic campaigns in DV360 and/or Yahoo DSP (or comparable platforms like The Trade Desk, Crieto, etc) Proficiency in programmatic campaign setup including pixel implementation, creative trafficking, and audience segment activation Experience with private marketplace (PMP) and programmatic guaranteed (PG) deal management Working knowledge of verification tools (IAS, MOAT, DV) and brand safety parameters Understanding of programmatic bidding strategies and optimization techniques Additional Requirements Experience working with third-party audience providers (i.e. LiveRamp) Strong analytical skills with proficiency in Excel for campaign analysis and reporting. Datorama or comparable data visualization experience is a plus. Experience with ad serving platforms (DCM, Sizmek, etc.) Understanding of industry standards, viewability metrics, and ad verification Strong project management and client communication skills Ability to work independently while managing multiple campaign initiatives Compensation and Benefits Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: Healthcare/Dental/Vision Unlimited PTO 401k Contributions $75/mo Wellness Stipend $2,000/yr Annual Tuition Stipend Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here. How did you hear about this job? — See application #J-18808-Ljbffr In Summary: Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers . Kepler prides itself on being a great place to work . The Digital Media Senior Analyst will manage and optimize programmatic campaigns across multiple DSP platforms . En Español: Chicago Kepler ejecuta marketing de ingeniería, en el que cada mensaje y anuncio entregado ayuda a crear una relación más personalizada y productiva entre las marcas y sus clientes. Lo hacemos actuando como agencia de registros de clientes, como su equipo interno o algún híbrido de los dos y aprovechando datos y tecnología a través de todos los medios digitales pagados y canales CRM basados en datos. Kepler se enorgullece de ser un gran lugar para trabajar. De hecho, estamos orgullosos de compartir que AdAge reconoció a Kepler entre los Mejores Lugares Para Trabajar en 2022, validando nuestra inversión en nuestro equipo y nuestros clientes. Somos transparentes con nuestros empleados. Usted escuchará actualizaciones sobre las finanzas de la empresa, cómo nos desempeñamos frente a objetivos bonos, y cómo estamos respondiendo a los desafíos. Este equipo no es simplemente una mesa de negociación - usted es un experto en medios estratégico, que se enfrenta al cliente, a los socios y será visto como un especialista interno para la creación de soluciones tecnológicas publicitarias a prueba de futuro que impulsen el valor del cliente y resuelvan / automatizan los desafíos internos del flujo de trabajo. El papel Como analista senior de medios digitales en nuestro equipo de optimización e innovación - apoyará las relaciones con clientes, supervisará la ejecución de campañas, la gestión de proyectos y liderará muchos aspectos de la administración de programas e innovación. Lo que harás Gestionar y optimizar campañas programáticas a través de múltiples plataformas DSP, principalmente DV360 y Yahoo DSP , incluyendo la configuración de campaña, tráfico, optimización e informes Ejecutar estrategias de compra de medios programáticos en todos los canales de visualización, vídeo, audio y DOOH Monitorear el ritmo de la campaña y hacer ajustes presupuestarios en tiempo real para garantizar una entrega óptima Asociarse con proveedores de audiencia y vendedores de datos para implementar estrategia de orientación utilizando segmentos de datos de terceros Utilice características de plataforma para crear audiencias, gestión de frecuencia y controles de seguridad de marca Apoyar las campaña digital transcanal incluidas redes sociales, búsqueda y Advanced TV Desired Skills and Experience. Experiencia con plataformas de servicio publicitario (DCM, Sizmek, etc.) Comprendiendo los estándares del sector, las métricas de visibilidad y la verificación de anuncios Habilidades sólidas en gestión de proyectos y comunicación con clientes Capacidad para trabajar independientemente mientras se gestionan múltiples iniciativas de campaña Compensamiento y beneficios Transparencia es fundamental para la cultura Keplers. Nuestra estrategia de compensación está diseñada para atraer, recompensar y retener a los empleados talentosos que impulsan el crecimiento y el éxito de KeplerS. Nos proponemos ofrecer una compensación directa competitiva y un rico programa de compensaciones indirectas que demuestre el valor que colocamos en nuestros empleados Aprenda y su bienestar. Compensación total: Salud/Dental/Visión Ilimitadas contribuciones PTO 401k $75 / mes Beca de Bienestar $2.000 / año Tutelación anual Stipendio Perício Parental - 16 semanas por cuidadora primaria / 6 semanas por Cuidadora secundaria Protección Año de interés Cualquier persona interesada En cualquier lugar trabaja 4 semanas es una solicitud de trabajo. ¡Aceptar este sitio web de búsqueda o contratación!