The Woodland Group, LLC is hiring: Marketing Director in Cornelius

Company Description

The Woodland Group specializes in providing premier real estate opportunities across the southeastern United States, offering a diverse selection of mountain and waterfront properties ranging from one to over 100 acres. With a commitment to finding the perfect property for each client, The Woodland Group is dedicated to creating a seamless and personalized experience. Supported by a skilled team of real estate professionals, the company takes pride in helping clients discover their dream properties. Based in Cornelius, NC, The Woodland Group is known for its exceptional service and unparalleled expertise in the real estate industry.

Role Description

This is a full-time role on-site or remote (US based) located in Cornelius, NC for a Marketing Director. The Marketing Director will be responsible for developing and executing marketing strategies to effectively promote the company's real estate offerings. Daily tasks include overseeing market research, designing marketing campaigns, managing the marketing team, and ensuring sales alignment. The role also involves closely monitoring market trends, identifying opportunities, and enhancing the company's brand presence to ensure business growth and outreach.

What You’ll Do

HubSpot Platform Ownership

• Serve as The Woodland Group’s HubSpot expert and primary administrator.
• Manage workflows, lists, segmentation, lead scoring, agent processes, reporting, and overall data hygiene.
• Ensure the platform supports fast-moving property releases and promotional timelines.

Deadline-Based Campaign Management

• Plan, schedule, and execute marketing campaigns tied to one-day sales events and property launches.
• Build detailed timelines and coordinate deliverables across sales, media, operations, and leadership.
• Ensure all campaign assets (emails, landing pages, automation, forms) are delivered and deployed on time.
• Anticipate bottlenecks and proactively remove roadblocks to meet strict deadlines. Especially when it comes to freelancers. 

Lead Nurturing & Workflow Optimization

• Create automated sequences for priority bookings, soft bookings, prospects, inactive prospects, and post-tour communication.
• Continuously improve engagement through A/B testing, branching logic, and behavior-based segmentation.

Email Marketing Execution

• Develop and schedule branded email announcements, tour reminders, updates, and follow-up emails.
• Follow the Campaign Email Deadline Plan.
• Maintain high deliverability and engagement while ensuring consistency with brand guidelines.
• Support high-volume, high-urgency email deployments during peak sales periods.

Performance Reporting

• Build dashboards to track appointment conversions, engagement, source attribution, and ROI.
• Monitor campaign performance and make data-backed optimization recommendations.
• Provide leadership and sales teams with clear, timely reports during launch cycles.

Cross-Platform Integration & Systems Management

This is a critical part of the role.

• Connect and maintain integrations between HubSpot and key marketing tools, including:
• SalesMessage (SMS communication + automated follow-ups)
• Canva (brand-approved templates and creative asset management)
• Webflow (landing pages, property webpages, forms, and tracking)
• Mailchimp (legacy lists, syncing, migration, or supplemental sends as needed)
• Calendly, Land.com, Meta Ads, Google Ads, and others
• Adobe Creative Suite (Primarily Illustrator and Photoshop)
• Figma Design (Preferred, but not required)
• Ensure all platforms communicate correctly and reliably.
• Troubleshoot sync issues, tracking errors, form connections, and data inconsistencies.
• Maintain consistent branding, assets, and message flow across all tools.
• Support the team by preparing templates, links, UTM tracking, and assets in the correct platform.
• Keep SOPs updated for how each platform integrates into The Woodland Group’s marketing ecosystem

Cross-Team Collaboration

• Partner closely with sales teams to ensure smooth campaigns and timely communication.
• Coordinate with media, design, and operations to streamline campaign production.
• Act as the go-to HubSpot resource for troubleshooting and process enhancements.

Quality Assurance

• Review all assets for accuracy—links, tracking, formatting, mobile responsiveness, and workflow logic.
• Maintain compliance with communication laws and internal SOPs.
• Uphold consistent Woodland Group branding and messaging.

What You Bring

• 2+ years of experience managing HubSpot Marketing Hub (required).
• Experience running campaigns in deadline-heavy, fast-paced marketing environments.
• Strong project management skills with the ability to prioritize multiple campaigns simultaneously.
• Excellent communication and cross-department coordination abilities.
• Analytical mindset with the ability to interpret data and improve performance.
• High attention to detail and strong instinct for process, structure, and organization.
• Experience in real estate/land sales/marketing preferred but not required.

Why You’ll Love Working With Us

• Mission-driven company helping families and individuals find their perfect piece of land.
• Fast-paced, dynamic work with clear results and big wins.
• Collaborative team with strong values and supportive leadership.
• Opportunities for professional growth as the company expands nationwide.
• Competitive compensation and flexible, remote work environment.
• While this is currently a hands-on management role, it comes with significant growth opportunity. As The Woodland Group expands nationwide, this position is designed to evolve into a leadership role overseeing larger campaigns, systems, and eventually additional team members.