Homebase is hiring: Senior Product Marketing Manager (Hybrid) (San Francisco) in

🏠 Hello Future Homie! At Homebase, were bold, fastmoving, and obsessed with helping small businesses thrive. Every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

Your Impact Starts Here

Were looking for a strategic, datadriven Senior Product Marketing Manager to lead gotomarket efforts for Hiring Assistant , one of Homebases most ambitious product lines. This AIpowered product is not only a new front door for netnew customer acquisition, but a key driver of higher customer lifetime value (LTV) and crossproduct adoption.

These are the key ways youll contribute and create impact in this role

• GTM Strategy & Execution: Own the endtoend gotomarket strategy for Hiring Assistantfrom positioning and messaging to launch execution and campaign optimization.
• Customer Segmentation & Insights: Lead research to identify highpotential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies.
• Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion.
• CrossProduct Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR.
• AIEnabled Execution: Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions.
• DataDriven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact.
• Sales Enablement & Content: Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams.

Role

🚀 The Foundation for Success -

• 7+ years of experience in product marketing, growth marketing, or strategy rolespreferably in SaaS, marketplaces, or AIpowered tools.
• Ideal fit for candidates with experience in management consulting, strategy, or analytics, and those who hold MBAs from leading programs, bringing a structured, hypothesisdriven approach to gotomarket execution.
• Strong analytical chopsyou love digging into customer data, segment behavior, and funnel performance to guide strategy and improve results.
• Proven ability to own GTM launches, lead crossfunctional initiatives, and optimize campaigns for longterm value.
• Experience in identifying and scaling ideal customer profiles, with a strong understanding of small business needs and behavior.
• Comfort navigating AI tools and emerging tech, with a pragmatic approach to integrating them into workflows and value props.
• Excellent written and verbal communication skills, with the ability to influence across teams and executive stakeholders.
• Experience launching or scaling AIpowered or hiringrelated tools.
• (Bonus Points) Exposure to freemium paid product models or crosssell strategy.
• (Bonus Points) Previous ownership of a new product or zerotoone GTM.

🤝 The Homie Way -

• 💡 Be Customer Obsessed Solve problems with empathy and creativity.
• Move Fast, Learn Fast Experiment, take action, and grow every day.
• 🎯 Own Your Impact Think big, focus on what matters, and make decisions you stand behind.
• 🏆 Master Your Craft Excellence fuels impactshow up, step up, and make your mark.
• 🏅 Win Together Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)

• 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match
• 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• Flexible Time: Unlimited PTO (salaried) + company holidays
• 👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• 🛡 Protection Plans: Life insurance + short/longterm disability coverage
• 🌟 Work Your Way: Work From Anywhere Month + meetingfree weeks yearly
• 🍽 Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. Thats why Tuesday and Wednesday are our required inoffice daysa time to move faster as a team, build deeper connections, make better decisions, and build together.

What We Offer (Canada)

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• Time Flexibility: Flex time off + company holidays + designated focus periods
• 👶 Family Support: Maternity/Parental Leave EI topup support offered (after 6 months of service)
• 🌟 Work Your Way: Work From Anywhere Month + meetingfree weeks yearly
• 🛡 Protection Plans: Life insurance + short/longterm disability coverage
• 🍽 Workspace Perks: Meals provided, team offsites, and Customer Days
• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. Thats why Tuesdays and Wednesdays are our required inoffice daysa time to move faster as a team, build deeper connections, make better decisions, and build together.

What To Expect During The Interview Process

• Meet the Talent Acquisition team, Lauren B.
• Meet the Hiring Manager, Susie K.
• Participate in a Technical Interview
• Meet the Leadership team, Katie D.
• Background Check + Offer Stage
• Welcome to the team, Homie💜🎉

💜 Belonging at Homebase -

Were committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many formsso if youre excited about this role, even if you dont meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, Were Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teamsbuilt to simplify the daytoday and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, weve tracked over a billion hours for 2.5+ million workersand were just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us knowwere committed to ensuring fair and equitable access for all.

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