YMCA of Greater Houston
Digital Marketing Manager – YMCA of Greater Houston
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Digital Marketing Manager
role at
YMCA of Greater Houston
The Digital Marketing Manager supports the organization’s marketing and communications efforts by executing digital content and campaigns that grow awareness, engagement, and community connection. This position is responsible for day-to-day content creation and publishing— including social media, email, and video—and supports broader digital strategies developed with marketing leadership. The role is highly task-oriented and collaborative, with opportunities to contribute ideas and creative direction aligned to YMCA values.
Essential Functions
Social Media Management: Manage content calendar, scheduling, posting, and engagement across YMCA Houston’s social media channels.
Create mission-aligned content that supports programs, events, campaigns, and member engagement.
Video & Multimedia Content Creation: Capture, edit, and publish short-form videos for use across social and digital channels; develop visual assets such as graphics, reels, and animations to support storytelling and campaign needs.
Email & Digital Campaign Support: Build and schedule emails using templates and digital tools; assist with segmentation, scheduling, and list management to support targeted outreach.
Website & SEO Support: Help update and maintain web content in alignment with SEO best practices; monitor for accuracy, accessibility, and consistency in voice and format.
Digital Analytics & Trends: Monitor digital metrics (e.g., engagement, open rates, traffic) and provide insights; stay current with industry trends and evolving best practices in digital media.
Cross-Team Collaboration: Partner with program, membership, and development teams to collect stories, visuals, and messaging; work with internal and external partners to ensure brand consistency and mission alignment; adhere to best practices and processes for internal/external communications keeping in line with Association branding standards.
YMCA Culture & Cause Expectations
Welcoming – Accept neighbors eagerly, warmly, hospitably, and as equal participants.
Nurturing – Care for, support, and help develop through encouragement.
Hopeful – Take an optimistic or positive view of future outcomes.
Determined – Devote full strength and concentrated attention to the cause.
Genuine – Be honest and open in relationships with others.
YMCA Competencies (Team Leader)
Mission Advancement: Models and teaches the Y’s values, ensures high service level with commitment to changing lives, provides volunteer orientation and recognition, cultivates fundraising relationships.
Collaboration: Champions inclusion activities, builds relationships to create small communities, listens empathetically, communicates for understanding, tailors communications to appropriate audience, gives staff feedback and coaching.
Operational Effectiveness: Provides decision frameworks, conducts prototypes to support program launches, develops plans and manages best practices, creates and manages budgets, holds staff accountable using formal measurement processes.
Personal Growth: Shares new insights, facilitates change, models adaptability, uses non‑threatening methods for sensitive behavior, possesses functional and technical knowledge, demonstrates up‑to‑date skills in technology.
Qualifications
Bachelor’s degree in digital media, marketing, communications, or related field preferred.
2–5 years of experience in digital marketing, content creation, or communications.
Demonstrated experience managing social media accounts and publishing tools.
Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, video editing software).
Strong writing and editing skills, including familiarity with AP Style.
Attention to detail, accuracy, and thoroughness.
Experience managing email campaigns and updating website content.
Highly organized, able to manage multiple projects and timelines.
Collaborative and solutions‑focused with a passion for community‑building.
Strong understanding of AI tools and their use in creating business efficiencies.
Language Skills Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals; ability to write routine reports and correspondence; ability to speak effectively before groups of customers or employees of the organization.
Computer Literacy Skills are essential in all of the Microsoft Office applications including Word, Excel, and PowerPoint; ability to use these programs to lighten workload, develop reports and to automate procedures; ability to diagnose basic PC problems and to communicate those problems is very important.
Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals; ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to deal with problems involving several concrete variables in standardized situations.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit and talk or hear. The employee must occasionally lift and/or move up to 25 pounds.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Travel Travel is primarily local between assigned centers during the business day, although some out‑of‑area and overnight travel may be requested.
The YMCA of Greater Houston provides Equal Employment Opportunities for employment to all employees and applicants, including disability and protected veteran status.
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Digital Marketing Manager
role at
YMCA of Greater Houston
The Digital Marketing Manager supports the organization’s marketing and communications efforts by executing digital content and campaigns that grow awareness, engagement, and community connection. This position is responsible for day-to-day content creation and publishing— including social media, email, and video—and supports broader digital strategies developed with marketing leadership. The role is highly task-oriented and collaborative, with opportunities to contribute ideas and creative direction aligned to YMCA values.
Essential Functions
Social Media Management: Manage content calendar, scheduling, posting, and engagement across YMCA Houston’s social media channels.
Create mission-aligned content that supports programs, events, campaigns, and member engagement.
Video & Multimedia Content Creation: Capture, edit, and publish short-form videos for use across social and digital channels; develop visual assets such as graphics, reels, and animations to support storytelling and campaign needs.
Email & Digital Campaign Support: Build and schedule emails using templates and digital tools; assist with segmentation, scheduling, and list management to support targeted outreach.
Website & SEO Support: Help update and maintain web content in alignment with SEO best practices; monitor for accuracy, accessibility, and consistency in voice and format.
Digital Analytics & Trends: Monitor digital metrics (e.g., engagement, open rates, traffic) and provide insights; stay current with industry trends and evolving best practices in digital media.
Cross-Team Collaboration: Partner with program, membership, and development teams to collect stories, visuals, and messaging; work with internal and external partners to ensure brand consistency and mission alignment; adhere to best practices and processes for internal/external communications keeping in line with Association branding standards.
YMCA Culture & Cause Expectations
Welcoming – Accept neighbors eagerly, warmly, hospitably, and as equal participants.
Nurturing – Care for, support, and help develop through encouragement.
Hopeful – Take an optimistic or positive view of future outcomes.
Determined – Devote full strength and concentrated attention to the cause.
Genuine – Be honest and open in relationships with others.
YMCA Competencies (Team Leader)
Mission Advancement: Models and teaches the Y’s values, ensures high service level with commitment to changing lives, provides volunteer orientation and recognition, cultivates fundraising relationships.
Collaboration: Champions inclusion activities, builds relationships to create small communities, listens empathetically, communicates for understanding, tailors communications to appropriate audience, gives staff feedback and coaching.
Operational Effectiveness: Provides decision frameworks, conducts prototypes to support program launches, develops plans and manages best practices, creates and manages budgets, holds staff accountable using formal measurement processes.
Personal Growth: Shares new insights, facilitates change, models adaptability, uses non‑threatening methods for sensitive behavior, possesses functional and technical knowledge, demonstrates up‑to‑date skills in technology.
Qualifications
Bachelor’s degree in digital media, marketing, communications, or related field preferred.
2–5 years of experience in digital marketing, content creation, or communications.
Demonstrated experience managing social media accounts and publishing tools.
Proficiency with design and editing tools (e.g., Canva, Adobe Creative Suite, video editing software).
Strong writing and editing skills, including familiarity with AP Style.
Attention to detail, accuracy, and thoroughness.
Experience managing email campaigns and updating website content.
Highly organized, able to manage multiple projects and timelines.
Collaborative and solutions‑focused with a passion for community‑building.
Strong understanding of AI tools and their use in creating business efficiencies.
Language Skills Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals; ability to write routine reports and correspondence; ability to speak effectively before groups of customers or employees of the organization.
Computer Literacy Skills are essential in all of the Microsoft Office applications including Word, Excel, and PowerPoint; ability to use these programs to lighten workload, develop reports and to automate procedures; ability to diagnose basic PC problems and to communicate those problems is very important.
Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals; ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to deal with problems involving several concrete variables in standardized situations.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit and talk or hear. The employee must occasionally lift and/or move up to 25 pounds.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Travel Travel is primarily local between assigned centers during the business day, although some out‑of‑area and overnight travel may be requested.
The YMCA of Greater Houston provides Equal Employment Opportunities for employment to all employees and applicants, including disability and protected veteran status.
#J-18808-Ljbffr