YMCA of the USA
Job Description
The YMCA of Greater Cincinnati is seeking a dynamic Associate Vice President of Marketing to lead our brand, elevate our community impact, and provide strategic and visionary leadership to advance the organization’s mission and culture of Achieving, Relationships, and Belonging (ARB). The Associate Vice President of Marketing drives brand growth and digital engagement while developing a high‑performing marketing team focused on digital transformation and ethical, mission‑aligned AI adoption.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
5–8 years of progressive experience in marketing, brand strategy, or communications with at least 5 years in a leadership role
Demonstrated success in digital marketing, brand visibility, and community engagement
Proven experience using analytics and AI‑assisted marketing tools to drive results
Strong creative judgment, exceptional communication skills, and a passion for inclusive storytelling
Experience supervising and developing creative teams
Ability to build trust and engagement with staff, volunteers, donors, and community partners
Essential Functions
Brand & Strategic Leadership
Strengthen and evolve the YMCA’s brand identity and visibility across the region.
Ensure consistent and inclusive messaging across digital, print, and community‑facing platforms.
Integrated Marketing & Communications
Lead the development and execution of multi‑channel marketing campaigns that drive membership, program enrollment, philanthropy, and community engagement.
Oversee compelling design, video, and content production that highlight the Y’s mission and community impact.
Digital Transformation & AI Integration
Lead integration of AI tools—like generative content, automated support, and predictive analytics—to boost storytelling, insights, and engagement.
Develop an AI roadmap to enhance content, personalization, insights, and efficiency—aligned with YMCA values and privacy standards.
Advance digital and social media presence through innovative platform strategies, analytics, and emerging marketing technologies.
Champion responsible, ethical use of AI consistent with YMCA brand and privacy expectations.
Team Leadership
Supervise and coach the Marketing Director and Social Media Coordinator.
Build a high‑performing, creative, inclusive team culture modeled on YMCA values.
Strengthen internal marketing capacity by developing staff skills in creative development, analytics, project management, and digital engagement.
Public Relations & Community Engagement
Serve as a spokesperson and brand ambassador for the YMCA.
Build meaningful relationships with media, partners, and community leaders.
Lead crisis communication and brand reputation efforts in partnership with senior leadership.
Market Insights & Data‑Driven Decision Making
Conduct and apply market research and performance analytics to inform strategy.
Establish KPIs that demonstrate how marketing efforts drive growth, engagement, and mission impact.
Cross‑Functional Collaboration
Partner with membership, program, fundraising, HR, and branch leaders to maintain cohesive communication and strategic alignment.
Collaborate with executive leadership to strengthen the YMCA’s visibility across the region and within the national Y movement.
Benefits
A values‑centered culture
Opportunities to innovate and influence meaningful community impact
A collaborative team environment
Competitive compensation and benefits
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Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
5–8 years of progressive experience in marketing, brand strategy, or communications with at least 5 years in a leadership role
Demonstrated success in digital marketing, brand visibility, and community engagement
Proven experience using analytics and AI‑assisted marketing tools to drive results
Strong creative judgment, exceptional communication skills, and a passion for inclusive storytelling
Experience supervising and developing creative teams
Ability to build trust and engagement with staff, volunteers, donors, and community partners
Essential Functions
Brand & Strategic Leadership
Strengthen and evolve the YMCA’s brand identity and visibility across the region.
Ensure consistent and inclusive messaging across digital, print, and community‑facing platforms.
Integrated Marketing & Communications
Lead the development and execution of multi‑channel marketing campaigns that drive membership, program enrollment, philanthropy, and community engagement.
Oversee compelling design, video, and content production that highlight the Y’s mission and community impact.
Digital Transformation & AI Integration
Lead integration of AI tools—like generative content, automated support, and predictive analytics—to boost storytelling, insights, and engagement.
Develop an AI roadmap to enhance content, personalization, insights, and efficiency—aligned with YMCA values and privacy standards.
Advance digital and social media presence through innovative platform strategies, analytics, and emerging marketing technologies.
Champion responsible, ethical use of AI consistent with YMCA brand and privacy expectations.
Team Leadership
Supervise and coach the Marketing Director and Social Media Coordinator.
Build a high‑performing, creative, inclusive team culture modeled on YMCA values.
Strengthen internal marketing capacity by developing staff skills in creative development, analytics, project management, and digital engagement.
Public Relations & Community Engagement
Serve as a spokesperson and brand ambassador for the YMCA.
Build meaningful relationships with media, partners, and community leaders.
Lead crisis communication and brand reputation efforts in partnership with senior leadership.
Market Insights & Data‑Driven Decision Making
Conduct and apply market research and performance analytics to inform strategy.
Establish KPIs that demonstrate how marketing efforts drive growth, engagement, and mission impact.
Cross‑Functional Collaboration
Partner with membership, program, fundraising, HR, and branch leaders to maintain cohesive communication and strategic alignment.
Collaborate with executive leadership to strengthen the YMCA’s visibility across the region and within the national Y movement.
Benefits
A values‑centered culture
Opportunities to innovate and influence meaningful community impact
A collaborative team environment
Competitive compensation and benefits
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