YMCA of Greater Montgomery
Chief Experience Officer (Marketing, Membership & Communications))
YMCA of Greater Montgomery, Montgomery, Alabama, United States, 36136
Chief Experience Officer (Marketing, Membership & Communications)
Job Title:
Chief Experience Officer (CXO) Job Code: 155242 FLSA Status: Exempt Job Grade: Executive Reports to: President & CEO Revision Date: 11/24/2025 Leadership Level: Organizational Leader Primary Function/Department: Association Office
Pay: $120,000 – $125,000 per year
Key Responsibilities
Develop and implement a comprehensive membership growth strategy that drives acquisition, engagement, and retention.
Lead the creation and execution of marketing strategies that elevate the YMCA brand and promote programs, services, and community impact.
Lead Association brand marketing engagement and promotional plans, including membership, program, event, and advertising partnerships and sponsorships.
Liaison with YMCA of the USA on branding and marketing.
Conduct advertising campaigns of all kinds, seeking new ways to secure favorable publicity for the YMCA.
Prepare and implement a membership sales/retention plan and other direct marketing promotions within the Association and community.
Lead Corporate Membership sales and retention; collaborate with corporate membership volunteers to develop corporate memberships.
Oversee communications strategy, ensuring consistent messaging that reflects the Y’s mission, values, and vision.
Build and mentor high‑performing teams in Marketing, Membership, and Communications.
Foster a culture of innovation, collaboration, and accountability within departments.
Provide leadership development opportunities for department leaders.
Seek and solidify key sponsors, partnerships, and collaborations to further advertising and promote service to the community.
Facilitate the Marketing Committee(s).
Serve as a key member of the Senior Leadership Team, contributing to organizational strategy, collaboration, and decision‑making.
Represent the President & CEO in the community as needed.
Ensure all marketing and communication efforts reflect the YMCA’s mission and community impact.
Champion the member experience by aligning strategies with the Y’s commitment to diversity, equity, and inclusion.
Identify trends, developments, and attitudes of the public toward the YMCA and provide feedback to various departments.
Utilize analytics and market research to inform membership and marketing strategies.
Monitor KPIs related to membership growth, engagement, and brand reach; report progress to CEO and Board.
Develop and manage budget for all aspects of advertising, marketing, and public relations for the YMCA.
Qualifications
Bachelor’s degree in a related field or equivalent; Master’s degree preferred.
YMCA Organizational Leader certification preferred.
Eight or more years of professional experience with a background in fundraising in the YMCA or another non‑profit preferred.
Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.
Proven track record of developing and executing growth strategies in a mission‑driven or service‑oriented organization.
Strong leadership, communication, and team‑building skills.
Ability to think strategically and execute operationally in a fast‑paced environment.
High degree of skill in YMCA program development and operations, fiscal management, board and volunteer development, membership growth and retention, staff development, community development, and collaboration.
Flexibility and sensitivity to individual community and local association market differences and the ability to engender acceptance in a highly diverse environment.
Strong interpersonal and communication skills and the ability to work within the culture while thinking strategically and creatively to move the YMCA forward in its mission.
Strong project management skills, analytical skills, creativity, and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation.
Ability to track, analyze, and design short‑ and long‑term multi‑market strategies and key programs that can be executed in the marketplace in collaboration with peers, partners, volunteers, and local associations.
Ability to utilize high‑level communication, persuasion, and strategic thought to help others understand internal and external positions and promote new ideas in an open environment.
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Chief Experience Officer (CXO) Job Code: 155242 FLSA Status: Exempt Job Grade: Executive Reports to: President & CEO Revision Date: 11/24/2025 Leadership Level: Organizational Leader Primary Function/Department: Association Office
Pay: $120,000 – $125,000 per year
Key Responsibilities
Develop and implement a comprehensive membership growth strategy that drives acquisition, engagement, and retention.
Lead the creation and execution of marketing strategies that elevate the YMCA brand and promote programs, services, and community impact.
Lead Association brand marketing engagement and promotional plans, including membership, program, event, and advertising partnerships and sponsorships.
Liaison with YMCA of the USA on branding and marketing.
Conduct advertising campaigns of all kinds, seeking new ways to secure favorable publicity for the YMCA.
Prepare and implement a membership sales/retention plan and other direct marketing promotions within the Association and community.
Lead Corporate Membership sales and retention; collaborate with corporate membership volunteers to develop corporate memberships.
Oversee communications strategy, ensuring consistent messaging that reflects the Y’s mission, values, and vision.
Build and mentor high‑performing teams in Marketing, Membership, and Communications.
Foster a culture of innovation, collaboration, and accountability within departments.
Provide leadership development opportunities for department leaders.
Seek and solidify key sponsors, partnerships, and collaborations to further advertising and promote service to the community.
Facilitate the Marketing Committee(s).
Serve as a key member of the Senior Leadership Team, contributing to organizational strategy, collaboration, and decision‑making.
Represent the President & CEO in the community as needed.
Ensure all marketing and communication efforts reflect the YMCA’s mission and community impact.
Champion the member experience by aligning strategies with the Y’s commitment to diversity, equity, and inclusion.
Identify trends, developments, and attitudes of the public toward the YMCA and provide feedback to various departments.
Utilize analytics and market research to inform membership and marketing strategies.
Monitor KPIs related to membership growth, engagement, and brand reach; report progress to CEO and Board.
Develop and manage budget for all aspects of advertising, marketing, and public relations for the YMCA.
Qualifications
Bachelor’s degree in a related field or equivalent; Master’s degree preferred.
YMCA Organizational Leader certification preferred.
Eight or more years of professional experience with a background in fundraising in the YMCA or another non‑profit preferred.
Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.
Proven track record of developing and executing growth strategies in a mission‑driven or service‑oriented organization.
Strong leadership, communication, and team‑building skills.
Ability to think strategically and execute operationally in a fast‑paced environment.
High degree of skill in YMCA program development and operations, fiscal management, board and volunteer development, membership growth and retention, staff development, community development, and collaboration.
Flexibility and sensitivity to individual community and local association market differences and the ability to engender acceptance in a highly diverse environment.
Strong interpersonal and communication skills and the ability to work within the culture while thinking strategically and creatively to move the YMCA forward in its mission.
Strong project management skills, analytical skills, creativity, and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation.
Ability to track, analyze, and design short‑ and long‑term multi‑market strategies and key programs that can be executed in the marketplace in collaboration with peers, partners, volunteers, and local associations.
Ability to utilize high‑level communication, persuasion, and strategic thought to help others understand internal and external positions and promote new ideas in an open environment.
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