Make & Model Marketing
Senior SEO (Search Engine Optimization) Specialist - Digital Marketing
Make & Model Marketing, Cleveland, Ohio, us, 44101
Senior SEO (Search Engine Optimization) Specialist - Digital Marketing
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Senior SEO (Search Engine Optimization) Specialist - Digital Marketing
role at
Make & Model Marketing
Role: Senior SEO (Search Engine Optimization) Specialist
Employment Type: Full-Time
Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week
Travel: None
About The Role In this role, you will help lead and shape the future of SEO at Make & Model Marketing. You'll do more than just manage client work, you'll help refine our internal processes, set the standard for SEO strategy across our agency, and serve as a strategic voice for our SEO team.
You’ll be responsible driving organic growth for our dealership clients through smart, creative, and technically sound SEO strategies. This work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance. You'll also mentor and collaborate with our SEO and content team to ensure execution is aligned with client goals, industry trends, and best practices.
This role is ideal for someone who is hands‑on with SEO execution, but also passionate about building scalable systems, identifying what’s next in the world of Search, and helping guide a team toward performance and results.
Requirements
Minimum 4 years experience in SEO
Deep familiarity with Google Analytics (GA4)
Proven Experience with Google Search Console and optimizing Google Business Profiles to analyze website performance
Proven experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.
Experience working within CMS platforms like WordPress
A deep understanding of SEO best practices
Strong project management and organizational skills
Strong written and verbal communication skills – especially in translating technical SEO concepts into business value
Responsibilities
Develop and execute SEO strategies to increase organic traffic and lead generation for client websites
Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines
Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy
Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements
Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools
Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities
Make on–age SEO and structural updates directly within various client CMS platforms
Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development
The Ideal Candidate
Is eager to learn quickly, ask questions, lead, and grow within a collaborative team
Brings fresh ideas to the table and follows through with thoughtful execution
Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co‑founders to meet deadlines
Works well with others and contributes to a positive, team‑oriented culture
Is passionate about digital marketing and excited to make an impact through SEO
Is both creative and strategic – able to develop and execute SEO strategies while helping shape and refine internal processes
Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices
Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog
Loves staying up to date with out Search is changing
Has an interest in how AI and LLMs are impacting and shaping SEO and content discovery, and is comfortable experimenting with these tools
The First 90 Days
You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work
Work closely with current SEO team members to understand the day‑to‑day responsibilities, strategies, and technical processes that drive performance for our clients
Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations
Learn what high‑quality work looks like at Make & Model and the standards we uphold across every client and campaign
Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team
Begin taking full ownership of your own portfolio of clients — managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks
By the end of your first 90 days, you’ll be well‑equipped to manage your own accounts with autonomy, clarity, and the support of the team behind you.
Compensation And Benefits
Compensation: $80,000 - $85,000 / year
Your final compensation will be determined by your experience level and skillset
Compensation is reviewed every 6 months
Medical, Dental & Vision Insurance (Employer pays 50% of premiums)
Simple IRA + 3% Matching Opportunity
10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.
Paid Holidays
Continuous Training Opportunities
Flexible Hours – This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 8:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr
Senior SEO (Search Engine Optimization) Specialist - Digital Marketing
role at
Make & Model Marketing
Role: Senior SEO (Search Engine Optimization) Specialist
Employment Type: Full-Time
Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week
Travel: None
About The Role In this role, you will help lead and shape the future of SEO at Make & Model Marketing. You'll do more than just manage client work, you'll help refine our internal processes, set the standard for SEO strategy across our agency, and serve as a strategic voice for our SEO team.
You’ll be responsible driving organic growth for our dealership clients through smart, creative, and technically sound SEO strategies. This work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance. You'll also mentor and collaborate with our SEO and content team to ensure execution is aligned with client goals, industry trends, and best practices.
This role is ideal for someone who is hands‑on with SEO execution, but also passionate about building scalable systems, identifying what’s next in the world of Search, and helping guide a team toward performance and results.
Requirements
Minimum 4 years experience in SEO
Deep familiarity with Google Analytics (GA4)
Proven Experience with Google Search Console and optimizing Google Business Profiles to analyze website performance
Proven experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.
Experience working within CMS platforms like WordPress
A deep understanding of SEO best practices
Strong project management and organizational skills
Strong written and verbal communication skills – especially in translating technical SEO concepts into business value
Responsibilities
Develop and execute SEO strategies to increase organic traffic and lead generation for client websites
Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines
Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy
Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements
Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools
Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities
Make on–age SEO and structural updates directly within various client CMS platforms
Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development
The Ideal Candidate
Is eager to learn quickly, ask questions, lead, and grow within a collaborative team
Brings fresh ideas to the table and follows through with thoughtful execution
Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co‑founders to meet deadlines
Works well with others and contributes to a positive, team‑oriented culture
Is passionate about digital marketing and excited to make an impact through SEO
Is both creative and strategic – able to develop and execute SEO strategies while helping shape and refine internal processes
Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices
Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog
Loves staying up to date with out Search is changing
Has an interest in how AI and LLMs are impacting and shaping SEO and content discovery, and is comfortable experimenting with these tools
The First 90 Days
You’ll be fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work
Work closely with current SEO team members to understand the day‑to‑day responsibilities, strategies, and technical processes that drive performance for our clients
Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations
Learn what high‑quality work looks like at Make & Model and the standards we uphold across every client and campaign
Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team
Begin taking full ownership of your own portfolio of clients — managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks
By the end of your first 90 days, you’ll be well‑equipped to manage your own accounts with autonomy, clarity, and the support of the team behind you.
Compensation And Benefits
Compensation: $80,000 - $85,000 / year
Your final compensation will be determined by your experience level and skillset
Compensation is reviewed every 6 months
Medical, Dental & Vision Insurance (Employer pays 50% of premiums)
Simple IRA + 3% Matching Opportunity
10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.
Paid Holidays
Continuous Training Opportunities
Flexible Hours – This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 8:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr