Make & Model Marketing is hiring: SEO (Search Engine Optimization) Specialist -

SEO (Search Engine Optimization) Specialist - Automotive Future Opportunity Talent Pipeline at Make & Model Marketing

Employment Type: Full‑time
Location: In‑office, Ohio City/Cleveland (5 days per week)
Travel: None

We keep the door open for future opportunities. If you see a role that aligns with your skills and interests, we encourage you to apply, even if it’s not currently hiring. Once you apply under Future Opportunities, you’ll be added to our talent pipeline and will be contacted should a position open that matches your background.

About the Role

In this role, you’ll develop and execute SEO strategies that drive high‑quality organic traffic and generate leads for our automotive dealership clients. Your work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance.

You will bring a mix of creative thinking and analytical skills to identify growth opportunities, optimize on‑site content and structure, and ensure SEO best practices are implemented across client websites. The ideal candidate has experience with local business SEO, a deep understanding of how to increase organic traffic while maintaining engagement and conversion metrics, and is excited to work in a fast‑paced, client‑focused environment.

Requirements

• Minimum 3 years experience in SEO
• Minimum 3 years experience working hands‑on in Google Analytics
• Experience with Google Search Console and Google Business Profiles to analyze website performance
• Minimum 3 years experience working with SEO tools such as Moz, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience working within CMS platforms like WordPress
• Deep understanding of SEO best practices

Responsibilities

• Develop and execute SEO strategies to increase organic traffic and lead generation for client websites
• Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines
• Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy
• Collaborate with content writers, developers, and designers to implement on‑page SEO best practices and technical improvements
• Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools
• Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities
• Make on‑page SEO and structural updates directly within various client CMS platforms
• Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development

The Ideal Candidate

• Eager to learn quickly, ask questions, and grow within a collaborative team
• Strong interest in the automotive industry and a desire to understand all aspects of digital marketing
• Brings fresh ideas to the table and follows through with thoughtful execution
• Highly organized, able to prioritize multiple projects, and comfortable working alongside our co‑founders to meet deadlines
• Works well with others and contributes to a positive, team‑oriented culture
• Passionate about digital marketing and excited to make an impact through SEO
• Both creative and strategic – able to develop and execute SEO strategies while helping shape and refine internal processes
• Deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices
• Highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools such as SEMrush and Screaming Frog

The First 90 Days

• Fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work
• Work closely with current SEO team members to understand the day‑to‑day responsibilities, strategies, and technical processes that drive performance for our clients
• Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations
• Learn what high‑quality work looks like at Make & Model and the standards we uphold across every client and campaign
• Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team
• Begin taking full ownership of your own portfolio of clients—managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks

Compensation and Benefits

• Your final compensation will be determined by your experience level and skill set
• Compensation is reviewed every six months
• Medical, Dental, and Vision Insurance (Employer pays 50% of premiums)
• Simple IRA + 3% matching opportunity
• 10 paid time off (PTO) days in your first year + birthday; 15 PTO days after 5 years; 20 PTO days after 10 years
• Paid holidays
• Continuous training opportunities
• Flexible hours—this position requires onsite office work for 7 hours per day between 6:00 AM and 6:00 PM

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Advertising services

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