Advocate Health Care
The Digital Content Specialist is responsible for writing high‑quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care‑delivery websites, health and wellness blogs, marketing campaigns, and consumer‑first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling, and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.
Base Pay Range $30.15/hr – $45.25/hr
Major Responsibilities
Serve as digital content expert while partnering closely with the Digital Experience team
Research, conduct interviews, write and edit content optimized for organic and AI search (SEO & AEO) for the organization’s 30+ websites, email marketing, and other digital platforms including blog posts
Implement the enterprise‑wide health and wellness content strategy
Create and edit content to support messaging maps, organization‑wide content calendar, and initiatives across the division
Ensure all content is on‑brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
Assist with large website migrations, including auditing and optimizing existing content and creating new content
Edit webpages in content management system
Licensure, Registration, and/or Certification Required None required.
Education Required
Bachelor’s Degree in Marketing, Digital Marketing, or related field
Bachelor’s Degree in Public Relations or related field such as Journalism
Experience Required
Typically requires 2 years of experience, preferably in Digital Marketing, Journalism, Public Affairs, Public Relations, or Communications. Experience producing high‑quality content for a wide range of platforms and channels in a fast‑paced, results‑oriented environment preferred.
Knowledge, Skills & Abilities Required
Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
Proven experience producing high‑quality website content in a fast‑paced environment
Strong written and oral communications
Strong organizational skills
Storytelling capabilities
Problem‑solving skills
Experience customizing content for a wide range of channels and audiences
Able to thrive in a collaborative environment
Able to prioritize and produce content for both long‑ and short‑term projects
Well‑versed in AP Style
Familiarity with Sitecore or other CMS
Physical Requirements and Working Conditions
Requires travel, therefore will be exposed to weather and road conditions
Operates all equipment necessary to perform the job
Exposed to a normal office environment
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Information Technology
Industries Hospitals and Health Care
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Base Pay Range $30.15/hr – $45.25/hr
Major Responsibilities
Serve as digital content expert while partnering closely with the Digital Experience team
Research, conduct interviews, write and edit content optimized for organic and AI search (SEO & AEO) for the organization’s 30+ websites, email marketing, and other digital platforms including blog posts
Implement the enterprise‑wide health and wellness content strategy
Create and edit content to support messaging maps, organization‑wide content calendar, and initiatives across the division
Ensure all content is on‑brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
Assist with large website migrations, including auditing and optimizing existing content and creating new content
Edit webpages in content management system
Licensure, Registration, and/or Certification Required None required.
Education Required
Bachelor’s Degree in Marketing, Digital Marketing, or related field
Bachelor’s Degree in Public Relations or related field such as Journalism
Experience Required
Typically requires 2 years of experience, preferably in Digital Marketing, Journalism, Public Affairs, Public Relations, or Communications. Experience producing high‑quality content for a wide range of platforms and channels in a fast‑paced, results‑oriented environment preferred.
Knowledge, Skills & Abilities Required
Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
Proven experience producing high‑quality website content in a fast‑paced environment
Strong written and oral communications
Strong organizational skills
Storytelling capabilities
Problem‑solving skills
Experience customizing content for a wide range of channels and audiences
Able to thrive in a collaborative environment
Able to prioritize and produce content for both long‑ and short‑term projects
Well‑versed in AP Style
Familiarity with Sitecore or other CMS
Physical Requirements and Working Conditions
Requires travel, therefore will be exposed to weather and road conditions
Operates all equipment necessary to perform the job
Exposed to a normal office environment
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.
Seniority Level Not Applicable
Employment Type Full‑time
Job Function Information Technology
Industries Hospitals and Health Care
#J-18808-Ljbffr