Digital Content Specialist Job at Advocate Health Care in Oak Brook

The Digital Content Specialist is responsible for writing high‑quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care‑delivery websites, health and wellness blogs, marketing campaigns, and consumer‑first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling, and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Base Pay Range

$30.15/hr – $45.25/hr

Major Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content optimized for organic and AI search (SEO & AEO) for the organization’s 30+ websites, email marketing, and other digital platforms including blog posts
• Implement the enterprise‑wide health and wellness content strategy
• Create and edit content to support messaging maps, organization‑wide content calendar, and initiatives across the division
• Ensure all content is on‑brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
• Assist with large website migrations, including auditing and optimizing existing content and creating new content
• Edit webpages in content management system

Licensure, Registration, and/or Certification Required

None required.

Education Required

• Bachelor’s Degree in Marketing, Digital Marketing, or related field
• Bachelor’s Degree in Public Relations or related field such as Journalism

Experience Required

• Typically requires 2 years of experience, preferably in Digital Marketing, Journalism, Public Affairs, Public Relations, or Communications. Experience producing high‑quality content for a wide range of platforms and channels in a fast‑paced, results‑oriented environment preferred.

Knowledge, Skills & Abilities Required

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high‑quality website content in a fast‑paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem‑solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long‑ and short‑term projects
• Well‑versed in AP Style
• Familiarity with Sitecore or other CMS

Physical Requirements and Working Conditions

• Requires travel, therefore will be exposed to weather and road conditions
• Operates all equipment necessary to perform the job
• Exposed to a normal office environment

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Seniority Level

Not Applicable

Employment Type

Full‑time

Job Function

Information Technology

Industries

Hospitals and Health Care