Maclivaro Limited
Director of Marketing
Basic salary: $190,000-$220,000
Our company is a rapidly expanding medical device innovator focused on empowering practices with reliable products, evidence-based education, and a relentlessly customer‑centric mindset. Guided by integrity, creativity, and a drive to raise the bar across the industry, we are entering an exciting new stage of growth. As we scale, we are seeking a strategic, execution‑focused Director of Marketing to shape, enhance, and lead our marketing organization into its next evolution.
Position Summary
The Director of Marketing is responsible for developing and executing marketing strategies that drive brand strength, customer engagement, and revenue growth. This leader will play a pivotal role in positioning the company as the trusted, authoritative voice in its markets, while building a high‑performance marketing team capable of scaling with future opportunities and challenges.
What Success Looks Like
A brand that is increasingly recognised for integrity, educational value, and creativity
Marketing programs that effectively reach, engage, and nurture customers, contributing meaningfully to annual growth goals
A high‑performing marketing team that puts the customer at the centre of everything
Seamless collaboration with Sales, Customer Success, R&D, and Product to align on goals and deliver coordinated execution
Clear, actionable use of data to inform decisions, optimise campaigns, and identify new opportunities
What We Prioritize in a Candidate
Strategic Leadership
Anticipates market trends and builds forward‑looking strategies
Uses creativity and resourcefulness to maximise limited budgets
Elevates the brand across existing and emerging markets
Results Orientation
Hands‑on leader who can think creatively, execute quickly, and deliver measurable outcomes
Demonstrated success generating qualified leads and driving customer engagement
Naturally works cross‑functionally to unify messaging, goals, and customer experience
Builds strong relationships through transparency, curiosity, and respect
Thrives in a rapidly evolving market environment
Able to pivot strategies quickly to meet shifting customer needs
Data‑Driven Mindset
Experienced with analytics tools and KPI‑driven optimisation
Able to turn insights into clear, decisive action
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with company goals
Strengthen brand positioning and communicate value across all channels
Manage and coach the marketing team for alignment, growth, and performance
Lead with customer obsession—deeply understanding personas, needs, motivations, and challenges
Oversee demand generation across inbound and outbound channels
Build promotions, launch strategies, and campaigns that drive adoption and profitability
Measure performance, analyse trends, and refine strategies based on insights
Optimise digital channels including SEO, paid media, and email
Collaborate closely with Sales to align lead generation with sales enablement
Partner with Product and R&D to deliver customer insights, white papers, surveys, and impactful product launches
Manage the annual marketing budget and allocate resources effectively
Represent the company at tradeshows and industry events
Deliver consistent reporting and insights to the leadership team
Required Skills & Qualifications
10+ years of marketing experience, including 6+ years in a leadership role
Proven track record developing and executing successful marketing strategies
Experience building and leading high‑performing teams
Strong digital marketing, content strategy, and analytics capabilities
Excellent communication, presentation, and interpersonal skills
Proficiency with marketing automation, CRM, and analytics tools (e.g., HubSpot, Google Analytics)
Bachelor’s degree in Marketing, Business Administration, or a related field
Experience in medical device or healthcare industries is a plus
Willingness to travel as needed
Reports to: President
Collaborates with: Sales Leadership, Finance, Product, R&D, Operations, Executive Leadership
Manages: Content Manager, Brand/Partnership Lead, Demand Generation Lead
#J-18808-Ljbffr
Our company is a rapidly expanding medical device innovator focused on empowering practices with reliable products, evidence-based education, and a relentlessly customer‑centric mindset. Guided by integrity, creativity, and a drive to raise the bar across the industry, we are entering an exciting new stage of growth. As we scale, we are seeking a strategic, execution‑focused Director of Marketing to shape, enhance, and lead our marketing organization into its next evolution.
Position Summary
The Director of Marketing is responsible for developing and executing marketing strategies that drive brand strength, customer engagement, and revenue growth. This leader will play a pivotal role in positioning the company as the trusted, authoritative voice in its markets, while building a high‑performance marketing team capable of scaling with future opportunities and challenges.
What Success Looks Like
A brand that is increasingly recognised for integrity, educational value, and creativity
Marketing programs that effectively reach, engage, and nurture customers, contributing meaningfully to annual growth goals
A high‑performing marketing team that puts the customer at the centre of everything
Seamless collaboration with Sales, Customer Success, R&D, and Product to align on goals and deliver coordinated execution
Clear, actionable use of data to inform decisions, optimise campaigns, and identify new opportunities
What We Prioritize in a Candidate
Strategic Leadership
Anticipates market trends and builds forward‑looking strategies
Uses creativity and resourcefulness to maximise limited budgets
Elevates the brand across existing and emerging markets
Results Orientation
Hands‑on leader who can think creatively, execute quickly, and deliver measurable outcomes
Demonstrated success generating qualified leads and driving customer engagement
Naturally works cross‑functionally to unify messaging, goals, and customer experience
Builds strong relationships through transparency, curiosity, and respect
Thrives in a rapidly evolving market environment
Able to pivot strategies quickly to meet shifting customer needs
Data‑Driven Mindset
Experienced with analytics tools and KPI‑driven optimisation
Able to turn insights into clear, decisive action
Key Responsibilities
Develop and execute comprehensive marketing strategies aligned with company goals
Strengthen brand positioning and communicate value across all channels
Manage and coach the marketing team for alignment, growth, and performance
Lead with customer obsession—deeply understanding personas, needs, motivations, and challenges
Oversee demand generation across inbound and outbound channels
Build promotions, launch strategies, and campaigns that drive adoption and profitability
Measure performance, analyse trends, and refine strategies based on insights
Optimise digital channels including SEO, paid media, and email
Collaborate closely with Sales to align lead generation with sales enablement
Partner with Product and R&D to deliver customer insights, white papers, surveys, and impactful product launches
Manage the annual marketing budget and allocate resources effectively
Represent the company at tradeshows and industry events
Deliver consistent reporting and insights to the leadership team
Required Skills & Qualifications
10+ years of marketing experience, including 6+ years in a leadership role
Proven track record developing and executing successful marketing strategies
Experience building and leading high‑performing teams
Strong digital marketing, content strategy, and analytics capabilities
Excellent communication, presentation, and interpersonal skills
Proficiency with marketing automation, CRM, and analytics tools (e.g., HubSpot, Google Analytics)
Bachelor’s degree in Marketing, Business Administration, or a related field
Experience in medical device or healthcare industries is a plus
Willingness to travel as needed
Reports to: President
Collaborates with: Sales Leadership, Finance, Product, R&D, Operations, Executive Leadership
Manages: Content Manager, Brand/Partnership Lead, Demand Generation Lead
#J-18808-Ljbffr