ROXON
Marketing Manager (Growth & E-commerce Focus)
ROXON, Irvine, California, United States, 92713
1 day ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
ROXON is a fast-growing modular multi-tool and outdoor EDC brand focused on innovation, functionality, and premium design. Our core sales channels are
Shopify (DTC)
and
Amazon , with a strong emphasis on the U.S. market.
As we scale, we are looking for a
Marketing Manager
who can own growth strategy, drive revenue-focused marketing execution, and lead cross-platform performance with clear goals, structure, and accountability.
This role is intended to become a long-term, full-time position. To ensure strong mutual fit, we may begin with a
contract-to-hire phase
before full-time conversion.
Role Overview This is a
growth-driven Marketing Manager role .
You will be responsible for translating
sales targets
into actionable marketing plans, managing execution across platforms, allocating budgets, setting KPIs, and continuously reviewing and optimizing performance.
You will work closely with:
Creative Lead / Brand team
(visuals, brand assets, content quality)
Marketing execution team
(social, content, community)
This role owns
strategy, performance, and results .
Key Responsibilities
Translate monthly and quarterly sales targets into clear marketing strategies
Build channel-level plans for Shopify and Amazon
Define customer acquisition vs retention strategies
Plan promotional calendars (launches, seasonal sales, Black Friday, holidays)
Decide when to test, scale, pause, or stop campaigns
Channel Ownership (Shopify & Amazon)
Own overall marketing performance for Shopify (DTC)
Understand and optimize Amazon marketing and traffic drivers (ads, promotions, listing performance)
Align on-site conversion strategy with traffic acquisition
Ensure campaigns are conversion-driven, not just traffic-driven
Paid Media & Budget Management
Oversee paid advertising strategy across Google, Meta, Amazon Ads, and other relevant platforms
Allocate and manage budgets based on ROI and priorities
Monitor ROAS, CAC, CVR, AOV, and contribution margin
Work with execution support or agencies as needed
KPI Management & Reporting
Define clear KPIs for team members and channels
Track performance weekly and monthly
Run reviews: what worked, what didn’t, and why
Adjust strategy based on data, not assumptions
Report performance clearly to leadership
Team Coordination & Execution Oversight
Assign tasks to marketing team members (content, social, community)
Ensure execution aligns with strategy and timelines
Hold team members accountable to KPIs
Collaborate with Creative Lead on assets and brand consistency
Ensure fast feedback loops and clear ownership
Required Qualifications
4+ years of experience in
e-commerce marketing or growth marketing
Strong experience with
Shopify (required)
Solid understanding of
Amazon marketing and marketplace dynamics
Proven ability to manage paid ads and performance metrics
Experience setting KPIs and managing execution through others
Strong analytical and decision-making skills
Comfortable working in a fast-moving, resource-lean environment
Excellent communication and prioritization skills
Nice to Have
Experience in outdoor, EDC, consumer hardware, or lifestyle brands
Experience scaling from small teams to larger operations
Familiarity with email/SMS lifecycle marketing
Experience working with agencies or contractors
Start as a
contractor (20–30 hrs/week)
for the first 3–4 months
Clear success metrics will be defined at the start
Transition to
full-time
based on performance, ownership, and results
Opportunity to grow into a senior marketing leadership role as the company scales
Why Join ROXON
Direct impact on revenue and company growth
High ownership and visibility
Opportunity to shape the marketing system from the ground up
Long-term growth potential as the brand scales globally
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
ROXON is a fast-growing modular multi-tool and outdoor EDC brand focused on innovation, functionality, and premium design. Our core sales channels are
Shopify (DTC)
and
Amazon , with a strong emphasis on the U.S. market.
As we scale, we are looking for a
Marketing Manager
who can own growth strategy, drive revenue-focused marketing execution, and lead cross-platform performance with clear goals, structure, and accountability.
This role is intended to become a long-term, full-time position. To ensure strong mutual fit, we may begin with a
contract-to-hire phase
before full-time conversion.
Role Overview This is a
growth-driven Marketing Manager role .
You will be responsible for translating
sales targets
into actionable marketing plans, managing execution across platforms, allocating budgets, setting KPIs, and continuously reviewing and optimizing performance.
You will work closely with:
Creative Lead / Brand team
(visuals, brand assets, content quality)
Marketing execution team
(social, content, community)
This role owns
strategy, performance, and results .
Key Responsibilities
Translate monthly and quarterly sales targets into clear marketing strategies
Build channel-level plans for Shopify and Amazon
Define customer acquisition vs retention strategies
Plan promotional calendars (launches, seasonal sales, Black Friday, holidays)
Decide when to test, scale, pause, or stop campaigns
Channel Ownership (Shopify & Amazon)
Own overall marketing performance for Shopify (DTC)
Understand and optimize Amazon marketing and traffic drivers (ads, promotions, listing performance)
Align on-site conversion strategy with traffic acquisition
Ensure campaigns are conversion-driven, not just traffic-driven
Paid Media & Budget Management
Oversee paid advertising strategy across Google, Meta, Amazon Ads, and other relevant platforms
Allocate and manage budgets based on ROI and priorities
Monitor ROAS, CAC, CVR, AOV, and contribution margin
Work with execution support or agencies as needed
KPI Management & Reporting
Define clear KPIs for team members and channels
Track performance weekly and monthly
Run reviews: what worked, what didn’t, and why
Adjust strategy based on data, not assumptions
Report performance clearly to leadership
Team Coordination & Execution Oversight
Assign tasks to marketing team members (content, social, community)
Ensure execution aligns with strategy and timelines
Hold team members accountable to KPIs
Collaborate with Creative Lead on assets and brand consistency
Ensure fast feedback loops and clear ownership
Required Qualifications
4+ years of experience in
e-commerce marketing or growth marketing
Strong experience with
Shopify (required)
Solid understanding of
Amazon marketing and marketplace dynamics
Proven ability to manage paid ads and performance metrics
Experience setting KPIs and managing execution through others
Strong analytical and decision-making skills
Comfortable working in a fast-moving, resource-lean environment
Excellent communication and prioritization skills
Nice to Have
Experience in outdoor, EDC, consumer hardware, or lifestyle brands
Experience scaling from small teams to larger operations
Familiarity with email/SMS lifecycle marketing
Experience working with agencies or contractors
Start as a
contractor (20–30 hrs/week)
for the first 3–4 months
Clear success metrics will be defined at the start
Transition to
full-time
based on performance, ownership, and results
Opportunity to grow into a senior marketing leadership role as the company scales
Why Join ROXON
Direct impact on revenue and company growth
High ownership and visibility
Opportunity to shape the marketing system from the ground up
Long-term growth potential as the brand scales globally
#J-18808-Ljbffr