Senior Manager, B2B Enterprise Marketing Strategy
Labcorp, Raleigh, NC, United States
Overview
Senior Manager, B2B Enterprise Marketing Strategy at Labcorp. Focus on driving specialty testing growth by leveraging audience insights, competitive intelligence, and marketing performance data to create multi-channel marketing strategies. Translate capabilities into clear business benefits and lead the creation of marketing assets to build awareness and generate demand. Reports to the Director, B2B Enterprise Marketing Strategy and collaborates with Health Systems and Managed Care marketing, business and technology teams. Responsibilities
Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy Lead development and refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships Define key audience segments and targeting criteria for marketing campaigns Lead development and implementation of marketing campaigns designed to achieve business goals, using channels including web, digital, paid advertising, email, PR, events, sponsorships, and sales enablement Analyze marketing activity against objectives and defined campaign goals; identify optimizations to enhance performance Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise Deliver multi-channel campaign plans in alignment with marketing plan and budget Work with digital, creative, content, communications, and research to implement effective channel strategies and optimize performance Lead tactic sequencing and prioritization Collaborate to accurately track marketing budget allocation and spend Serve as marketing business partner to the segment P&L owners; align marketing resources with business objectives Collaborate with specialty testing product owners and marketers to support growth in health systems Deliver annual strategic marketing plan for assigned business areas Run recurring meetings with partners and stakeholders to provide status updates, share performance, provide recommendations, and solicit feedback Build support and buy-in for approaches and ideas; foster engagement Provide open and transparent communication across the organization Work with marketing colleagues to drive B2B initiatives to market Collaborate with external agencies and vendor partners to launch marketing strategies Manage a team of 1-2 marketers to meet timelines and deliverables Requirements
8-10 years of marketing experience Bachelor's degree in Marketing, Communications, Science, or Business preferred Skills & Competencies
Life sciences or healthcare marketing experience preferred Multi-channel marketing environment expertise Copywriting and editing skills Adaptable to shifting priorities Self-motivated with initiative Decisive and able to move work forward in ambiguity Clear, concise, and timely communicator Strong relationship-building abilities Ability to generate buy-in and unite teams around a vision Commitment to fostering an engaging, inclusive, and supportive work environment Benefits
Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO/FTO, Tuition Reimbursement and Employee Stock Purchase Plan. Part-time or casual roles may have limited benefits. Equal Opportunity
Labcorp is an equal opportunity employer and does not tolerate harassment or discrimination. Employment decisions are based on the needs of the business and the qualifications of the individual. Qualified applicants will be considered without regard to race, religion, color, national origin, sex, or any other legally protected characteristic. Applicants with arrest or conviction records will be considered in accordance with applicable law. Accessibility
If you need assistance or accommodations during the application process, please visit our accessibility site or contact Labcorp Accessibility. For information about how we collect and store personal data, please see our Privacy Statement.
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Senior Manager, B2B Enterprise Marketing Strategy at Labcorp. Focus on driving specialty testing growth by leveraging audience insights, competitive intelligence, and marketing performance data to create multi-channel marketing strategies. Translate capabilities into clear business benefits and lead the creation of marketing assets to build awareness and generate demand. Reports to the Director, B2B Enterprise Marketing Strategy and collaborates with Health Systems and Managed Care marketing, business and technology teams. Responsibilities
Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy Lead development and refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships Define key audience segments and targeting criteria for marketing campaigns Lead development and implementation of marketing campaigns designed to achieve business goals, using channels including web, digital, paid advertising, email, PR, events, sponsorships, and sales enablement Analyze marketing activity against objectives and defined campaign goals; identify optimizations to enhance performance Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise Deliver multi-channel campaign plans in alignment with marketing plan and budget Work with digital, creative, content, communications, and research to implement effective channel strategies and optimize performance Lead tactic sequencing and prioritization Collaborate to accurately track marketing budget allocation and spend Serve as marketing business partner to the segment P&L owners; align marketing resources with business objectives Collaborate with specialty testing product owners and marketers to support growth in health systems Deliver annual strategic marketing plan for assigned business areas Run recurring meetings with partners and stakeholders to provide status updates, share performance, provide recommendations, and solicit feedback Build support and buy-in for approaches and ideas; foster engagement Provide open and transparent communication across the organization Work with marketing colleagues to drive B2B initiatives to market Collaborate with external agencies and vendor partners to launch marketing strategies Manage a team of 1-2 marketers to meet timelines and deliverables Requirements
8-10 years of marketing experience Bachelor's degree in Marketing, Communications, Science, or Business preferred Skills & Competencies
Life sciences or healthcare marketing experience preferred Multi-channel marketing environment expertise Copywriting and editing skills Adaptable to shifting priorities Self-motivated with initiative Decisive and able to move work forward in ambiguity Clear, concise, and timely communicator Strong relationship-building abilities Ability to generate buy-in and unite teams around a vision Commitment to fostering an engaging, inclusive, and supportive work environment Benefits
Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO/FTO, Tuition Reimbursement and Employee Stock Purchase Plan. Part-time or casual roles may have limited benefits. Equal Opportunity
Labcorp is an equal opportunity employer and does not tolerate harassment or discrimination. Employment decisions are based on the needs of the business and the qualifications of the individual. Qualified applicants will be considered without regard to race, religion, color, national origin, sex, or any other legally protected characteristic. Applicants with arrest or conviction records will be considered in accordance with applicable law. Accessibility
If you need assistance or accommodations during the application process, please visit our accessibility site or contact Labcorp Accessibility. For information about how we collect and store personal data, please see our Privacy Statement.
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