KARLA OTTO
Senior Director, Fashion Communications – KARLA OTTO
Karla Otto is a globally recognized public relations and communications agency founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing prestigious names in fashion, beauty, and lifestyle.
In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. The collective brings together industry leaders committed to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.
Key Responsibilities
Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
Align internal communications with external PR strategies to ensure a cohesive brand message.
Monitor industry trends and competitor activities to inform and adapt PR strategies.
Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.
Proactively identify and pursue new business opportunities, expanding the company’s client portfolio in the luxury fashion sector.
Lead the development and presentation of new business pitches, effectively communicating the brand's value proposition to prospective clients.
Engage in department and agency initiatives as needed.
Possess a good understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging.
Drive both internal and external communications when needed.
Acquire knowledge and skills to work with Fashion GPS within all relevant areas (sample trafficking, events, shows, database).
Key Attributes
Extensive and proven experience in a Senior PR role within a luxury fashion environment.
Collaborative team player with the ability to work autonomously to deliver to brief and on-time.
Demonstrate a solid understanding of and ongoing interest in the fashion industry.
Positive, proactive, problem-solving approach with strong attention to detail.
A responsive and understanding approach to client management.
Creative and strategic thinker.
Able to identify communication opportunities through a pro‑active approach.
Proven experience of working in a fast‑paced environment. Ability to work to tight deadlines. Excellent prioritizing and time management.
Discreet, professional, and articulate, with excellent communication skills.
Extremely well‑organized, methodical, and efficient.
Visionary and opportunistic approach to new business development.
Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS.
What We Offer
Medical, Dental, and Vision plans
401K Employer Match program
Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Compensation Days
Company-wide closure last week of the year
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self‑motivated, and have a keen sense of aesthetics.
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.
We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
#J-18808-Ljbffr
In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. The collective brings together industry leaders committed to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.
Key Responsibilities
Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
Align internal communications with external PR strategies to ensure a cohesive brand message.
Monitor industry trends and competitor activities to inform and adapt PR strategies.
Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.
Proactively identify and pursue new business opportunities, expanding the company’s client portfolio in the luxury fashion sector.
Lead the development and presentation of new business pitches, effectively communicating the brand's value proposition to prospective clients.
Engage in department and agency initiatives as needed.
Possess a good understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging.
Drive both internal and external communications when needed.
Acquire knowledge and skills to work with Fashion GPS within all relevant areas (sample trafficking, events, shows, database).
Key Attributes
Extensive and proven experience in a Senior PR role within a luxury fashion environment.
Collaborative team player with the ability to work autonomously to deliver to brief and on-time.
Demonstrate a solid understanding of and ongoing interest in the fashion industry.
Positive, proactive, problem-solving approach with strong attention to detail.
A responsive and understanding approach to client management.
Creative and strategic thinker.
Able to identify communication opportunities through a pro‑active approach.
Proven experience of working in a fast‑paced environment. Ability to work to tight deadlines. Excellent prioritizing and time management.
Discreet, professional, and articulate, with excellent communication skills.
Extremely well‑organized, methodical, and efficient.
Visionary and opportunistic approach to new business development.
Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS.
What We Offer
Medical, Dental, and Vision plans
401K Employer Match program
Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Compensation Days
Company-wide closure last week of the year
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self‑motivated, and have a keen sense of aesthetics.
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.
We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!
#J-18808-Ljbffr