Elida Beauty group
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This range is provided by Elida Beauty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base Pay Range $100,000.00/yr - $125,000.00/yr
Position Title Social Media & Influencer Manager
Reports To Senior Director of Marketing, Face & Skin Care Brands
Location Northern NJ (Hybrid)
Brands Caress, Ponds, St Ives, Noxzema
Overview The Social Media & Influencer Manager will report into the Senior Director of Marketing for Face & Skincare, and oversee all existing and new organic social media channels for Caress, Pond’s, St Ives and Noxzema, while managing agency partnerships and contractors to increase social presence for the brands. Additionally, this person will partner with the Brand Managers on the strategy and execution of influencer programs that drive retail velocities and .com sales. They will lead planning and execution of content creation that is consistent with the brands’ missions and visions. Furthermore, this person will use data‑backed insights and industry knowledge to shape plans and continually evolve them. This role is a core part of the Marketing team and is responsible for connecting with consumers on a relatable level, helping to create community & brand awareness that drives engagement and business results.
This role is a great opportunity to flex in many directions, from strategy and planning to creative development and community management to data and analytics
Key Responsibilities
Partner with Senior Director and CMO to define social & influencer strategy and playbook by brand (Caress, Pond’s, St. Ives, Noxzema)
Align closely with Senior Director and Brand Managers to translate campaign priorities into channel‑specific plans across social and influencer, including recommended KPIs and measurement plan
Define channel roles (e.g., IG vs. TikTok vs. YouTube Shorts) and content pillars by brand
Partner with Brand Managers to develop influencer campaigns to support business goals across brands, including clear execution plan and delivery
Develop and manage social media strategy and content calendars for Caress, Ponds, St Ives, and Noxzema in partnership with the Brand Marketing Managers
Content & Execution
Oversee content creation including influencer— from briefs to final posts — leveraging Canva, CapCut, internal assets, and UGC
Collaborate with marketing coordinator to support influencer gifting, outreach, and relationship building
Ensure brand tone, visual identity, and compliance across all posts and influencer content
Community & Culture
Own Community Management with contractor to engage with followers, respond to comments/DMs, and surface consumer insights
Spot and respond to cultural trends with agility, especially on TikTok and Instagram
Performance & Reporting
Track and report KPIs weekly/monthly: engagement, reach, influencer impact, and brand lift
Use data to continuously test, learn, and improve performance
Closely monitor competitive social media channels, research industry trends and provide ways to improve/optimize the brands’ channels to remain competitive in the beauty and personal care space
Serve as a center of excellence for social across the marketing team
Manage cross‑functional communication with Brand, Creative, Legal, and Data teams
Qualifications
4+ years managing social media and/or influencer marketing in beauty, CPG, or lifestyle brands. Ideally experience with brands that have scaled growth.
Deep knowledge of TikTok, Instagram, YouTube Shorts, and emerging platforms
Proven experience conceptualizing, building, and executing impactful influencer campaigns, including managing influencer relationships
Analytical mindset with comfort using insights to drive decisions
Strong visual and written storytelling skills
Experience with copywriting on social media
Tools: Canva, CapCut, Meta Business Suite, Later/Hootsuite, basic Excel/PowerPoint
Compensation Compensation: The base salary range for this position is $100,000 - $125,000 per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.
Diversity at Elida Beauty Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Strategy/Planning
Industries Retail, Consumer Services, and Personal Care Product Manufacturing
Benefits
Medical insurance
Vision insurance
401(k)
Pension plan
Paid maternity leave
Paid paternity leave
Disability insurance
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This range is provided by Elida Beauty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base Pay Range $100,000.00/yr - $125,000.00/yr
Position Title Social Media & Influencer Manager
Reports To Senior Director of Marketing, Face & Skin Care Brands
Location Northern NJ (Hybrid)
Brands Caress, Ponds, St Ives, Noxzema
Overview The Social Media & Influencer Manager will report into the Senior Director of Marketing for Face & Skincare, and oversee all existing and new organic social media channels for Caress, Pond’s, St Ives and Noxzema, while managing agency partnerships and contractors to increase social presence for the brands. Additionally, this person will partner with the Brand Managers on the strategy and execution of influencer programs that drive retail velocities and .com sales. They will lead planning and execution of content creation that is consistent with the brands’ missions and visions. Furthermore, this person will use data‑backed insights and industry knowledge to shape plans and continually evolve them. This role is a core part of the Marketing team and is responsible for connecting with consumers on a relatable level, helping to create community & brand awareness that drives engagement and business results.
This role is a great opportunity to flex in many directions, from strategy and planning to creative development and community management to data and analytics
Key Responsibilities
Partner with Senior Director and CMO to define social & influencer strategy and playbook by brand (Caress, Pond’s, St. Ives, Noxzema)
Align closely with Senior Director and Brand Managers to translate campaign priorities into channel‑specific plans across social and influencer, including recommended KPIs and measurement plan
Define channel roles (e.g., IG vs. TikTok vs. YouTube Shorts) and content pillars by brand
Partner with Brand Managers to develop influencer campaigns to support business goals across brands, including clear execution plan and delivery
Develop and manage social media strategy and content calendars for Caress, Ponds, St Ives, and Noxzema in partnership with the Brand Marketing Managers
Content & Execution
Oversee content creation including influencer— from briefs to final posts — leveraging Canva, CapCut, internal assets, and UGC
Collaborate with marketing coordinator to support influencer gifting, outreach, and relationship building
Ensure brand tone, visual identity, and compliance across all posts and influencer content
Community & Culture
Own Community Management with contractor to engage with followers, respond to comments/DMs, and surface consumer insights
Spot and respond to cultural trends with agility, especially on TikTok and Instagram
Performance & Reporting
Track and report KPIs weekly/monthly: engagement, reach, influencer impact, and brand lift
Use data to continuously test, learn, and improve performance
Closely monitor competitive social media channels, research industry trends and provide ways to improve/optimize the brands’ channels to remain competitive in the beauty and personal care space
Serve as a center of excellence for social across the marketing team
Manage cross‑functional communication with Brand, Creative, Legal, and Data teams
Qualifications
4+ years managing social media and/or influencer marketing in beauty, CPG, or lifestyle brands. Ideally experience with brands that have scaled growth.
Deep knowledge of TikTok, Instagram, YouTube Shorts, and emerging platforms
Proven experience conceptualizing, building, and executing impactful influencer campaigns, including managing influencer relationships
Analytical mindset with comfort using insights to drive decisions
Strong visual and written storytelling skills
Experience with copywriting on social media
Tools: Canva, CapCut, Meta Business Suite, Later/Hootsuite, basic Excel/PowerPoint
Compensation Compensation: The base salary range for this position is $100,000 - $125,000 per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.
Diversity at Elida Beauty Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Strategy/Planning
Industries Retail, Consumer Services, and Personal Care Product Manufacturing
Benefits
Medical insurance
Vision insurance
401(k)
Pension plan
Paid maternity leave
Paid paternity leave
Disability insurance
#J-18808-Ljbffr