Elida Beauty
This range is provided by Elida Beauty. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $160,000.00/yr
Ponds & Noxzema: Senior Marketing Manager, Innovation & Brand Equity Pond’s Pond’s has been a trusted skincare authority for over a century, built on deep expertise in cleansing, moisturizing, and skin nourishment. Originating as a cold cream, the brand established a legacy of effective, accessible skincare solutions that care for skin across generations. Today, Pond’s spans cleansers, creams, and treatments rooted in science-backed care, delivering visible results while remaining approachable and inclusive.
Noxzema emerged as a distinctive acne and cleansing brand defined by its iconic cooling, medicated sensorial experience. Over time, the brand has built strong equity as a trusted solution for consumers seeking powerful cleansing with a recognizable, energizing experience.
Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood’s investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio. Yellow Wood believes in a philosophy of working closely and collaboratively with management teams, resulting in greater alignment and co-ownership of outcomes.
Position Summary The Marketing Manager, Innovation & Brand Equity is responsible for developing the brand positioning, brand architecture, and a robust innovation roadmap. From idea to in-market execution, this role combines strategy, creativity, data-driven insights, teamwork, influence, and flawless implementation. A great candidate will champion collaboration and communication, be a strategic decision maker, and hit key milestones to unlock the value of this adored brand.
To bring the brand to life in market through innovation and messaging, you will strategically partner with the Brand Marketing team, Sales, and external consultants/agencies. In addition, you will work closely with R&D, Operations, Sales, and Finance.
Primary Responsibilities
Develop 3-year innovation roadmap and execution across the portfolio and in line with company growth aspirations, consumer and category needs, and financial health. Innovation includes packaging renovations, incremental SKUs, and potential new sub-categories.
Lead short term innovation initiatives through stage gate process from concept to business case validation through launch including financial commitments (P&L cogs, pricing, margins, volume).
Manage the end-to-end innovation process (strategy, pipeline, concepts, consumer validation, development, claims, artwork, financials (market sizing, margin analysis), and sell-in story / retail materials).
Lead brand architecture across the skincare categories, and sub-categories inclusive of portfolio prioritization, brand hierarchy, brand visuals, packaging, and messaging hierarchy.
Lead brand strategy with the consumer at the center. Identify target consumer, solidify brand positioning, and develop messaging framework and content strategy (in-market messaging executed by go-to-market teams).
Lead external partnerships. Identify best partner(s) to maximize brand and business goals, including research partners, creative, developers, etc.
Partner with and influence critical collaborators for aligned approach to brand strategy, architecture, innovation pipeline, and financials.
Monitor personal care categories and trends to improve innovation pipeline. Develop and execute market research needed to support decision making on branding, messaging, innovation, and pricing in collaboration with the insights team.
Champion key strategic projects (i.e., UPC transitions, artwork/copy updates, pricing, claims) as deemed essential to the business.
Deliver products that consumers and customers love, all while creating a culture of empowerment, teamwork, and results.
Primary Requirements
5-8+ years of experience in Personal Care or Beauty Care (facial skincare) in the food, drug, mass channel.
Skincare Innovation experience with understanding of overall Personal Care / Beauty Care channel/competitive landscapes is a must.
Brand equity / positioning work with a preference for someone that’s done it on a multi-category brand.
Successfully developed and implemented brand architecture project(s), inclusive of packaging design.
Led development and implementation of comprehensive brand strategy (consumer target, positioning, communication strategy) with successful in-market results.
Experience developing a learning / market research plan and the wide array of tools to conduct research in a meaningful and efficient way.
Beauty / personal care product development experience, successfully leading a project from concept to commercialization in partnership with internal and external cross‑functional team.
Has experience presenting to and influencing retail partners.
Excellent oral and written communication/presentation skills and attention to detail.
Embraces an entrepreneurial spirit of rolling up sleeves, finding creative ways to deploy resources, and moving fast.
Cultivates strong interpersonal relationships, inclusive of peers, direct reports, senior leadership, and external partners, etc.
A strong track record of delivering projects on time and on budget, with the managerial skills to keep all relevant parties informed along the journey. Proven project management and multi-tasking skills.
Excellent data and analysis skills with an ability to utilize such analysis and data to help inform decisions. Ability to convert analysis into insights, sustainable strategies, and actionable plans.
Ability to think strategically and creatively.
Compensation The base salary range for this position is $150,000 - $160,000 per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Diversity and Inclusion Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Personal Care Product Manufacturing and Consumer Services
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Base pay range $150,000.00/yr - $160,000.00/yr
Ponds & Noxzema: Senior Marketing Manager, Innovation & Brand Equity Pond’s Pond’s has been a trusted skincare authority for over a century, built on deep expertise in cleansing, moisturizing, and skin nourishment. Originating as a cold cream, the brand established a legacy of effective, accessible skincare solutions that care for skin across generations. Today, Pond’s spans cleansers, creams, and treatments rooted in science-backed care, delivering visible results while remaining approachable and inclusive.
Noxzema emerged as a distinctive acne and cleansing brand defined by its iconic cooling, medicated sensorial experience. Over time, the brand has built strong equity as a trusted solution for consumers seeking powerful cleansing with a recognizable, energizing experience.
Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood’s investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio. Yellow Wood believes in a philosophy of working closely and collaboratively with management teams, resulting in greater alignment and co-ownership of outcomes.
Position Summary The Marketing Manager, Innovation & Brand Equity is responsible for developing the brand positioning, brand architecture, and a robust innovation roadmap. From idea to in-market execution, this role combines strategy, creativity, data-driven insights, teamwork, influence, and flawless implementation. A great candidate will champion collaboration and communication, be a strategic decision maker, and hit key milestones to unlock the value of this adored brand.
To bring the brand to life in market through innovation and messaging, you will strategically partner with the Brand Marketing team, Sales, and external consultants/agencies. In addition, you will work closely with R&D, Operations, Sales, and Finance.
Primary Responsibilities
Develop 3-year innovation roadmap and execution across the portfolio and in line with company growth aspirations, consumer and category needs, and financial health. Innovation includes packaging renovations, incremental SKUs, and potential new sub-categories.
Lead short term innovation initiatives through stage gate process from concept to business case validation through launch including financial commitments (P&L cogs, pricing, margins, volume).
Manage the end-to-end innovation process (strategy, pipeline, concepts, consumer validation, development, claims, artwork, financials (market sizing, margin analysis), and sell-in story / retail materials).
Lead brand architecture across the skincare categories, and sub-categories inclusive of portfolio prioritization, brand hierarchy, brand visuals, packaging, and messaging hierarchy.
Lead brand strategy with the consumer at the center. Identify target consumer, solidify brand positioning, and develop messaging framework and content strategy (in-market messaging executed by go-to-market teams).
Lead external partnerships. Identify best partner(s) to maximize brand and business goals, including research partners, creative, developers, etc.
Partner with and influence critical collaborators for aligned approach to brand strategy, architecture, innovation pipeline, and financials.
Monitor personal care categories and trends to improve innovation pipeline. Develop and execute market research needed to support decision making on branding, messaging, innovation, and pricing in collaboration with the insights team.
Champion key strategic projects (i.e., UPC transitions, artwork/copy updates, pricing, claims) as deemed essential to the business.
Deliver products that consumers and customers love, all while creating a culture of empowerment, teamwork, and results.
Primary Requirements
5-8+ years of experience in Personal Care or Beauty Care (facial skincare) in the food, drug, mass channel.
Skincare Innovation experience with understanding of overall Personal Care / Beauty Care channel/competitive landscapes is a must.
Brand equity / positioning work with a preference for someone that’s done it on a multi-category brand.
Successfully developed and implemented brand architecture project(s), inclusive of packaging design.
Led development and implementation of comprehensive brand strategy (consumer target, positioning, communication strategy) with successful in-market results.
Experience developing a learning / market research plan and the wide array of tools to conduct research in a meaningful and efficient way.
Beauty / personal care product development experience, successfully leading a project from concept to commercialization in partnership with internal and external cross‑functional team.
Has experience presenting to and influencing retail partners.
Excellent oral and written communication/presentation skills and attention to detail.
Embraces an entrepreneurial spirit of rolling up sleeves, finding creative ways to deploy resources, and moving fast.
Cultivates strong interpersonal relationships, inclusive of peers, direct reports, senior leadership, and external partners, etc.
A strong track record of delivering projects on time and on budget, with the managerial skills to keep all relevant parties informed along the journey. Proven project management and multi-tasking skills.
Excellent data and analysis skills with an ability to utilize such analysis and data to help inform decisions. Ability to convert analysis into insights, sustainable strategies, and actionable plans.
Ability to think strategically and creatively.
Compensation The base salary range for this position is $150,000 - $160,000 per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Diversity and Inclusion Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Personal Care Product Manufacturing and Consumer Services
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