SALES & MARKETING MANAGER - PERFORMANCE FILMS & SOLUTIONS

TITLE: Sales & Marketing Manager - Performance Films & Solutions POSITION OBJECTIVE: The Sales and Marketing Manager is responsible for leading and executing all sales and marketing strategies for current and new customers for the XF Business Unit. Reporting directly to the President of Performance Films & Solutions, this role directs all outbound sales and marketing activities, manages existing customer relationships, and develops new business opportunities for customers in the United States and Canada.

The Sales and Marketing Manager serves as the primary market intelligence and strategy leader, identifying opportunities related to product, pricing, and placement through end market and internal data. Working closely with sales representatives, and the local Lolita XF plan management, this role develops and executes product, sales, and marketing plans while managing the product life cycle from strategic planning through tactical execution. All initiatives are aligned with corporate objectives and measured against annual sales, profitability, and budget goals.

QUALIFICATIONS:

Bachelor's degree in marketing, business administration, or a related field

Minimum of 10 years of combined sales, marketing, and product development experience with high strength film/substrates used in construction and packaging markets

At least 3 years of new business development experience

Minimum of 3 years of experience managing personnel, brokers, and complex activities

Experience in cross-lamination process preferred

Experience in profit and loss management preferred

Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary.

Capable of effectively managing job-related stress and fostering productive workplace interactions.

SKILLS & COMPENTENCIES:

Strong strategic, analytical, and problem-solving abilities

Expertise in market data analysis and translating insights into actionable strategies

Excellent interpersonal, customer relationship, and negotiation skills

Superior written and verbal communication skills

Strong organizational skills with attention to detail

Ability to manage multiple priorities and cross-functional initiatives

Proficient in Microsoft Outlook, Excel, Word, and PowerPoint

JOB RESPONSIBILITIES:

Sales & Business Development

Manage and grow existing customer accounts

Identify, develop, and secure new business opportunities within the PF&S vision primarily in construction and packaging end markets

Execute sales and marketing strategies to achieve annual sales goals

Prepare and present sales plans, forecasts, and performance reviews

Marketing & Product Strategy

Direct all sales and marketing activities

Serve as the market research expert, analyzing external and internal data to identify growth opportunities

Develop integrated product, sales, and marketing plans focused on leveraging the current XF and Reef business model to maximize profitable growth

Manage the product life cycle, including new product development, enhancements, redesigns, and innovation

Provide market insight and customer intelligence to support research, design, and development of new products and technologies

Customer, Sales Representatives, and Team Management

Serve as a key customer resource and primary point of contact for customer accounts

Lead, manage, and develop sales representatives

Oversee daily activities with customer service team, providing guidance and support to ensure high performance

Recruit, train, onboard, and evaluate team members as needed

Work jointly with Lolita plant management to ensure staffing levels to meet customer demand

Ensure customer issues inquiries and issues are resolved promptly and effectively

Monitor and evaluate customer interactions to ensure adherence to quality standards, policies, and procedures

Work with other departments (production, credit, legal, IT, etc.) to address customer needs and ensure high quality execution

Ensure execution and accountability against customer-specific sales objectives

Build and maintain strong relationships with customers, sales representatives, and business partners

Strategic & Financial Leadership

Align market opportunities with production and operational capabilities

Conduct cost/benefit, profitability, and P&L analyses to support decision-making

Ensure all sales and marketing initiatives are executed within budget

Monitor competitive activity, market trends, and emerging needs

Governance & Brand Protection

Collaborate with internal teams on quality control and compliance

Support the management and enforcement of patents and trademarks, as applicable

WORK ENVIRONMENT CONDITIONS SUBJECTED TO IN THIS POSITION:

Work is primarily performed in an office setting, with travel to plant production sites, customer locations, and prospective client visits as required.

Inteplast Group is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at applicantaccommodation@inteplast.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case‑by‑case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, view the EEO - Know Your Rights and Pay Transparency Statement.

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