Mindlance
Marketing Automation Specialist (SFMC) – Wealth Management
MAX BILL RATE ***
We have an immediate opening for a Marketing Automation Specialist. The ideal candidate should have a minimum of 5+ years of experience in Salesforce Marketing Cloud and digital marketing, with a background in Financial Services considered a plus.
Key Qualifications
5+ years in digital marketing; 4+ years managing email campaigns.
Proficient in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, Personalization, Intelligence, Distributed Marketing).
Strong analytical skills, attention to detail, multi‑tasking, and creative problem‑solving in a fast‑paced environment.
Proficient in HTML, CSS, AMPscript, JavaScript, and SQL.
Familiarity with Salesforce CRM (SFDC) preferred.
Bachelor’s degree in marketing or a related field, or equivalent professional experience.
Responsibilities
Build highly personalized, responsive email templates using AMPscript, HTML, CSS, JavaScript, and SQL; create modular, reusable dynamic content blocks that scale and support multiple journeys and campaigns.
Conduct A/B and multivariate testing on templates, content, and journey logic; use results to refine campaigns and continuously improve.
Partner with Marketing, Sales, and IT teams to align journey and email strategies with business objectives.
Manage segmentation, list management, SQL‑driven automations, and data cleansing to ensure accurate targeting and compliance.
Preferred Skills & Tools
Salesforce Marketing Cloud Certification (preferred).
Experience with responsive email design and automated email journeys.
Familiarity with Salesforce CRM (SFDC) and other SFMC Studios (Journey, Automation, Mobile, Advertising, Personalization (MCP), Intelligence (MCI)).
Experience implementing dynamic content using AMPscript (must).
Experience with email testing software (e.g., Email on Acid).
High‑level expertise in Microsoft Office, especially Excel.
Experience with list segmentation and large data sets.
Knowledge of current email best practices and new technology.
Experience with Claravine is a plus.
Basic knowledge of SQL queries and APIs is a plus.
Knowledge of Aprimo Project Management Software.
Professional Qualities
Strategic thinker with strong execution skills and a can‑do attitude.
Exceptional attention to detail and a sense of project ownership.
Strong project planning, organization, and execution skills.
Ability to prioritize and manage multiple projects under tight deadlines.
Comfortable working independently and as part of a team.
Ability to work autonomously in a fast‑paced environment.
Excellent verbal, written and presentation skills.
Willing to ask questions and seek help when needed.
Ability to derive solutions from existing processes.
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
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Key Qualifications
5+ years in digital marketing; 4+ years managing email campaigns.
Proficient in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, Personalization, Intelligence, Distributed Marketing).
Strong analytical skills, attention to detail, multi‑tasking, and creative problem‑solving in a fast‑paced environment.
Proficient in HTML, CSS, AMPscript, JavaScript, and SQL.
Familiarity with Salesforce CRM (SFDC) preferred.
Bachelor’s degree in marketing or a related field, or equivalent professional experience.
Responsibilities
Build highly personalized, responsive email templates using AMPscript, HTML, CSS, JavaScript, and SQL; create modular, reusable dynamic content blocks that scale and support multiple journeys and campaigns.
Conduct A/B and multivariate testing on templates, content, and journey logic; use results to refine campaigns and continuously improve.
Partner with Marketing, Sales, and IT teams to align journey and email strategies with business objectives.
Manage segmentation, list management, SQL‑driven automations, and data cleansing to ensure accurate targeting and compliance.
Preferred Skills & Tools
Salesforce Marketing Cloud Certification (preferred).
Experience with responsive email design and automated email journeys.
Familiarity with Salesforce CRM (SFDC) and other SFMC Studios (Journey, Automation, Mobile, Advertising, Personalization (MCP), Intelligence (MCI)).
Experience implementing dynamic content using AMPscript (must).
Experience with email testing software (e.g., Email on Acid).
High‑level expertise in Microsoft Office, especially Excel.
Experience with list segmentation and large data sets.
Knowledge of current email best practices and new technology.
Experience with Claravine is a plus.
Basic knowledge of SQL queries and APIs is a plus.
Knowledge of Aprimo Project Management Software.
Professional Qualities
Strategic thinker with strong execution skills and a can‑do attitude.
Exceptional attention to detail and a sense of project ownership.
Strong project planning, organization, and execution skills.
Ability to prioritize and manage multiple projects under tight deadlines.
Comfortable working independently and as part of a team.
Ability to work autonomously in a fast‑paced environment.
Excellent verbal, written and presentation skills.
Willing to ask questions and seek help when needed.
Ability to derive solutions from existing processes.
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
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