Excelsior Care Group
Base Pay Range
$85,000.00/yr - $95,000.00/yr
Job Title: Marketing Director
Facility: Beach Breeze Rehab and Care & Palm Beach Nursing
Location: Orlando, FL
Schedule: Full-Time
Salary: $85,000 - $95,000 per year (Bonus Eligible)
Position Overview We are seeking a dynamic, results-driven Marketing Director to lead the marketing and admissions efforts for Beach Breeze Rehab and Care and Palm Beach Nursing. This role is instrumental in driving census growth, managing resident flow, and building strong relationships with referral sources while ensuring a positive experience for residents and families. The ideal candidate is an experienced healthcare marketer with a strong understanding of skilled nursing or rehabilitation settings and a proven ability to meet and exceed census goals.
Key Responsibilities
Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible
Manage resident flow and admissions to consistently meet census goals
Ensure prompt, professional responses to all phone, fax, email, and walk-in inquiries
Conduct facility tours and guide families and referral sources through the admissions process
Oversee completion, signing, and distribution of all required admission documentation
Coordinate with residents, families, and staff on admission day to ensure smooth transitions
Clearly communicate admission criteria to referral sources, residents, and families
Collect, document, and evaluate resident information to ensure appropriate placement
Follow up on pending inquiries that have not yet converted to admissions
Participate in admissions, discharge, and transfer meetings
Track resident flow, referrals, and marketing activities; submit regular reports to corporate leadership
Develop and maintain strong relationships with hospital discharge planners, physicians, and community referral sources
Stay informed about facility services and community resources
Identify and implement marketing opportunities to enhance facility visibility
Assist in the development and execution of short- and long-term marketing plans
Coordinate and participate in presentations to hospitals, physicians, and community partners
Monitor resident satisfaction surveys and collaborate with leadership on improvement initiatives
Promote a compassionate, service-oriented environment focused on quality care and satisfaction
Requirements
Minimum of 2-3 years of experience in healthcare marketing, admissions, or business development
Skilled nursing or nursing home experience required
Established relationships with hospital discharge planners and healthcare professionals in the Central Florida/Orlando area preferred
Proficiency in basic communication and tracking programs; Census Pro experience a plus
Strong communication, interpersonal, and presentation skillsAbility to work independently, manage priorities, and achieve census goals
Valid driver’s license and reliable transportation required
Benefits
Generous Paid Time Off (PTO)
Medical and Dental Insurance
Company Perks
Employee Recognition Programs
Supportive, team-oriented work environment
If you are passionate about healthcare marketing and making a meaningful impact in a caring environment, we encourage you to apply today.
#J-18808-Ljbffr
Job Title: Marketing Director
Facility: Beach Breeze Rehab and Care & Palm Beach Nursing
Location: Orlando, FL
Schedule: Full-Time
Salary: $85,000 - $95,000 per year (Bonus Eligible)
Position Overview We are seeking a dynamic, results-driven Marketing Director to lead the marketing and admissions efforts for Beach Breeze Rehab and Care and Palm Beach Nursing. This role is instrumental in driving census growth, managing resident flow, and building strong relationships with referral sources while ensuring a positive experience for residents and families. The ideal candidate is an experienced healthcare marketer with a strong understanding of skilled nursing or rehabilitation settings and a proven ability to meet and exceed census goals.
Key Responsibilities
Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible
Manage resident flow and admissions to consistently meet census goals
Ensure prompt, professional responses to all phone, fax, email, and walk-in inquiries
Conduct facility tours and guide families and referral sources through the admissions process
Oversee completion, signing, and distribution of all required admission documentation
Coordinate with residents, families, and staff on admission day to ensure smooth transitions
Clearly communicate admission criteria to referral sources, residents, and families
Collect, document, and evaluate resident information to ensure appropriate placement
Follow up on pending inquiries that have not yet converted to admissions
Participate in admissions, discharge, and transfer meetings
Track resident flow, referrals, and marketing activities; submit regular reports to corporate leadership
Develop and maintain strong relationships with hospital discharge planners, physicians, and community referral sources
Stay informed about facility services and community resources
Identify and implement marketing opportunities to enhance facility visibility
Assist in the development and execution of short- and long-term marketing plans
Coordinate and participate in presentations to hospitals, physicians, and community partners
Monitor resident satisfaction surveys and collaborate with leadership on improvement initiatives
Promote a compassionate, service-oriented environment focused on quality care and satisfaction
Requirements
Minimum of 2-3 years of experience in healthcare marketing, admissions, or business development
Skilled nursing or nursing home experience required
Established relationships with hospital discharge planners and healthcare professionals in the Central Florida/Orlando area preferred
Proficiency in basic communication and tracking programs; Census Pro experience a plus
Strong communication, interpersonal, and presentation skillsAbility to work independently, manage priorities, and achieve census goals
Valid driver’s license and reliable transportation required
Benefits
Generous Paid Time Off (PTO)
Medical and Dental Insurance
Company Perks
Employee Recognition Programs
Supportive, team-oriented work environment
If you are passionate about healthcare marketing and making a meaningful impact in a caring environment, we encourage you to apply today.
#J-18808-Ljbffr