Health Services Management
Marketing Director (Business Development)
Health Services Management, Huntsville, Texas, us, 77344
Marketing Director (Business Development)
Health Services Management – Huntsville Health Care Center, Huntsville, TX. Full Time, Skilled Nursing Facility.
Position Overview:
The Marketing Director is responsible for developing and executing a proactive marketing and outreach program that identifies referral sources, nurtures strong partnerships, and supports the admissions process. This role requires professionalism, creativity, strong communication skills, and a compassionate understanding of the needs of geriatric residents and their families.
Key Responsibilities Develop and maintain a results‑driven marketing program that identifies and nurtures referral sources Build and strengthen relationships through regular field visits to hospitals, physicians, case managers, discharge planners, insurance providers, community groups, and other referral partners Conduct facility tours when needed, pre‑admission interviews, and promote Huntsville Health Care Center’s services to prospective residents and families Participate in the admissions process, including assessments, benefit verification, rate discussions, and required documentation Maintain accurate records of marketing activities, referral interactions, and census‑supporting efforts Attend community meetings, networking events, civic groups, and outreach opportunities Encourage community involvement by inviting groups to visit, volunteer, or host events at our facility Collaborate closely with the Administrator, Social Services Director, Business Office, and Director of Nursing to support smooth admissions Assist residents and families with care planning, advance directives, insurance processes, and community resources Maintain strong relationships with current residents and families to help identify and resolve concerns Support census management efforts through communication, follow‑up, and documentation Perform all other duties as assigned
Qualifications High School Diploma or equivalent required; a degree in healthcare, marketing, public relations, or related field preferred Prior experience in healthcare marketing, admissions, business development, or a skilled nursing facility is required Knowledge of Medicare, Medicaid, managed care, and related funding sources Understanding of geriatric needs, psychosocial considerations, and healthcare community resources Excellent interpersonal, verbal, and written communication skills Ability to make presentations to individuals and groups Strong organizational skills with an upbeat, self‑motivated, and professional demeanor Ability to work under emotionally stressful conditions (end‑of‑life situations, family needs, sensitive transitions) Proficient with computers, office systems, and documentation workflows Must meet local health and regulatory requirements, including background checks and screenings Flexibility to attend evening or weekend events as required
What We Offer Competitive compensation Medical, Dental, and Vision Insurance 401(k) Retirement Plan with Employer Match Paid Time Off Tuition Assistance / Professional Development Opportunities Supportive, collaborative, and mission‑driven team environment
Job Duty Disclaimer: This job description is not all inclusive. Duties may be revised or added as necessary to meet the needs of the facility.
Equal Opportunity Employer: Huntsville Health Care Center is an Equal Opportunity Employer and values diversity. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected category.
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Position Overview:
The Marketing Director is responsible for developing and executing a proactive marketing and outreach program that identifies referral sources, nurtures strong partnerships, and supports the admissions process. This role requires professionalism, creativity, strong communication skills, and a compassionate understanding of the needs of geriatric residents and their families.
Key Responsibilities Develop and maintain a results‑driven marketing program that identifies and nurtures referral sources Build and strengthen relationships through regular field visits to hospitals, physicians, case managers, discharge planners, insurance providers, community groups, and other referral partners Conduct facility tours when needed, pre‑admission interviews, and promote Huntsville Health Care Center’s services to prospective residents and families Participate in the admissions process, including assessments, benefit verification, rate discussions, and required documentation Maintain accurate records of marketing activities, referral interactions, and census‑supporting efforts Attend community meetings, networking events, civic groups, and outreach opportunities Encourage community involvement by inviting groups to visit, volunteer, or host events at our facility Collaborate closely with the Administrator, Social Services Director, Business Office, and Director of Nursing to support smooth admissions Assist residents and families with care planning, advance directives, insurance processes, and community resources Maintain strong relationships with current residents and families to help identify and resolve concerns Support census management efforts through communication, follow‑up, and documentation Perform all other duties as assigned
Qualifications High School Diploma or equivalent required; a degree in healthcare, marketing, public relations, or related field preferred Prior experience in healthcare marketing, admissions, business development, or a skilled nursing facility is required Knowledge of Medicare, Medicaid, managed care, and related funding sources Understanding of geriatric needs, psychosocial considerations, and healthcare community resources Excellent interpersonal, verbal, and written communication skills Ability to make presentations to individuals and groups Strong organizational skills with an upbeat, self‑motivated, and professional demeanor Ability to work under emotionally stressful conditions (end‑of‑life situations, family needs, sensitive transitions) Proficient with computers, office systems, and documentation workflows Must meet local health and regulatory requirements, including background checks and screenings Flexibility to attend evening or weekend events as required
What We Offer Competitive compensation Medical, Dental, and Vision Insurance 401(k) Retirement Plan with Employer Match Paid Time Off Tuition Assistance / Professional Development Opportunities Supportive, collaborative, and mission‑driven team environment
Job Duty Disclaimer: This job description is not all inclusive. Duties may be revised or added as necessary to meet the needs of the facility.
Equal Opportunity Employer: Huntsville Health Care Center is an Equal Opportunity Employer and values diversity. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected category.
#J-18808-Ljbffr