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Honeycomb Insurance

Digital Marketing Manager

Honeycomb Insurance, Denver, Colorado, United States, 80285

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Digital Marketing Manager

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Honeycomb Insurance .

At Honeycomb, we build technology to reshape the future of insurance. In 2025, we were ranked by Newsweek as one of “America’s Greatest Startup Workplaces” and Calcalist named us a “Top 50 Israel startup.” We are a rapidly growing global startup backed by top‑tier investors, with dual headquarters in Chicago and Tel Aviv and 5 offices across the U.S. We work to reinvent the commercial real‑estate insurance industry and foster a culture where innovation is celebrated and people challenge each other to be better every day.

Role Overview We’re looking for a Digital Marketing Manager to run day‑to‑day marketing operations in HubSpot, partner with internal teams, and help drive full‑funnel growth—from acquisition through lifecycle for both partner and direct marketing. You’ll own email execution, list building and workflows, site updates in Webflow, and reporting that ties activity to the pipeline. Bonus if you’ve worked with Iterable or similar cross‑channel messaging tools.

This hybrid role is based in our Denver office three days a week (Tuesday through Thursday).

What You’ll Do

Run HubSpot marketing operations: build, maintain and scale email strategy plus execution, lists/segments, nurture/drip programs, lifecycle workflows, lead scoring, and optimization.

Manage intake & prioritization: triage incoming requests from the marketing team and cross‑functional partners (Sales, RevOps, Product, CS), set SLAs, and keep stakeholders informed.

Maintain the site: publish and QA new pages, implement basic SEO/meta updates, and run A/B tests with clear hypotheses, using external resources for development and design.

Contribute to strategy: partner on acquisition and lifecycle strategy, translating goals into experiments, campaigns, and measurable plans.

Drive demand generation: support paid media (search, social, display), retargeting, direct mail, and other channels, audience targeting, and landing page alignment.

Maintain data quality: monitor syncs, dedupe/normalize records, and enforce naming/UTM conventions for clean reporting.

Report & iterate: ship weekly insights on channel performance, email engagement, pipeline/SQL impact, and recommendations.

What You’ll Bring

3–6+ years in digital/lifecycle marketing with deep hands‑on HubSpot experience (Marketing Hub required).

Fluency in email marketing best practices (deliverability, segmentation, personalization, testing).

Experience with Webflow (editing, CMS collections, basic HTML/CSS).

Exposure to demand‑gen channels (Google/LinkedIn Ads, retargeting, direct mail platforms).

Strong project management: can manage a queue, set priorities, and hit deadlines.

Analytical chops: comfortable with marketing analytics, UTMs, and building actionable dashboards.

Nice to have: experience with Iterable or similar cross‑channel platform, basic SQL/Looker/Tableau, direct‑mail orchestration, B2B/B2B2C or fintech/insurtech experience.

How We’ll Measure Success

Email: deliverability %, CTR/CTO, unsubscribe/spam rates, workflow conversion.

Pipeline: MQL→SQL rate, revenue, CAC trends.

Web: landing page CVR, site SEO hygiene on new pages.

Ops: request SLA adherence, process documentation coverage.

Tech Stack You’ll Touch HubSpot Marketing Hub, Webflow, Google Analytics/Tag Manager, ad platforms (Google/LinkedIn), spreadsheet tools; AI tools, and Iterable experience is a plus.

Benefits & Compensation

Salary range: $90,000 – $110,000 and bonus.

ISO stock options.

Medical, dental, and vision coverage for you and your dependents.

HSA with company contributions.

401(k) (non‑matching).

Flexible time off.

10 company‑paid holidays.

Paid family leave.

Seniority Level Mid‑Senior level.

Employment Type Full‑time.

Job Function Marketing and Sales.

Industries Insurance.

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