American Eagle Outfitters Inc.
Associate Manager - Social Media
American Eagle Outfitters Inc., New York, New York, us, 10261
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Associate Manager - Social Media
role at
American Eagle Outfitters Inc.
Job Description The Associate Manager – Social Media will ideate and execute timely, trend‑driven content that connects with Gen‑Z, supports key product and campaign priorities, and helps maintain American Eagle’s cultural relevance. Strong organization, cross‑functional collaboration, and attention to detail are critical to success. This position is located in NYC only and requires a hybrid office schedule.
POSITION TITLE:
Associate Manager – Social Media REPORTS TO:
Sr Manager – Social Media
Overview American Eagle Outfitters, Inc. is looking for a culturally fluent, trend‑obsessed, and creative Associate Manager – Social Media to join our award‑winning team. This person should have a deep understanding of social‑first content, be energized by the fast pace of internet culture, and have a sharp eye for brand storytelling, especially through influencers and creators.
What You Do
Content Creation: Ideate, produce, and create social‑first, trending content (static and video) across Instagram, TikTok, Threads, Pinterest, YouTube, Snap, and more.
Content Calendar & Planning: Own and manage AE’s cultural calendar, ensuring timely content coverage of key seasonal and cultural moments.
Influencer & Creator Optimization: Identify creator and influencer campaigns, ensuring our product is showcased in the most engaging, authentic, and aspirational way possible.
Strategic Product Integration: Partner closely with merchant and product teams to align on key business priorities, campaign drops, and product storytelling opportunities.
Social & Cultural Insight: Act as an in‑house expert on Gen‑Z, Gen Alpha, and cultural trends; provide insights that inform strategy and content decisions.
Performance Reporting: Compile insights and reports on social performance and cultural trends to inform leadership and support decision‑making.
Cross‑Functional Collaboration: Work effectively across multiple departments and adapt to shifting priorities in a fast‑paced, dynamic environment.
Flexibility: Provide social coverage during key cultural or brand moments, which may occasionally require evening or weekend availability.
What You Bring
A bachelor’s degree from a four‑year university (preferred)
2+ years of post‑college relevant experience, ideally in social media for a consumer brand or at a creative agency; corporate retail experience is a strong plus.
A sharp, creative perspective on social content and an understanding of what resonates with Gen‑Z across platforms.
Demonstrated ability to create and edit native content on TikTok, Reels, and other video platforms.
Highly organized and self‑motivated, with the ability to manage multiple projects and meet tight deadlines.
Excellent copywriting and communication skills; witty, thoughtful, and culturally fluent voice.
Proficiency in PowerPoint, Excel, Google Slides, and Google Docs.
A collaborative spirit and team‑first mindset, always ready to contribute to shared success.
Pay/Benefits Information Actual starting pay is determined by relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
About Us American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high‑quality, on‑trend apparel, intimates, activewear, accessories, and personal care products. AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites.
Job Information Job ID: 13840 | Category: Marketing | Posting Date: 2025-12-22 | Schedule: Full time | Location: New York, NY, United States
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Associate Manager - Social Media
role at
American Eagle Outfitters Inc.
Job Description The Associate Manager – Social Media will ideate and execute timely, trend‑driven content that connects with Gen‑Z, supports key product and campaign priorities, and helps maintain American Eagle’s cultural relevance. Strong organization, cross‑functional collaboration, and attention to detail are critical to success. This position is located in NYC only and requires a hybrid office schedule.
POSITION TITLE:
Associate Manager – Social Media REPORTS TO:
Sr Manager – Social Media
Overview American Eagle Outfitters, Inc. is looking for a culturally fluent, trend‑obsessed, and creative Associate Manager – Social Media to join our award‑winning team. This person should have a deep understanding of social‑first content, be energized by the fast pace of internet culture, and have a sharp eye for brand storytelling, especially through influencers and creators.
What You Do
Content Creation: Ideate, produce, and create social‑first, trending content (static and video) across Instagram, TikTok, Threads, Pinterest, YouTube, Snap, and more.
Content Calendar & Planning: Own and manage AE’s cultural calendar, ensuring timely content coverage of key seasonal and cultural moments.
Influencer & Creator Optimization: Identify creator and influencer campaigns, ensuring our product is showcased in the most engaging, authentic, and aspirational way possible.
Strategic Product Integration: Partner closely with merchant and product teams to align on key business priorities, campaign drops, and product storytelling opportunities.
Social & Cultural Insight: Act as an in‑house expert on Gen‑Z, Gen Alpha, and cultural trends; provide insights that inform strategy and content decisions.
Performance Reporting: Compile insights and reports on social performance and cultural trends to inform leadership and support decision‑making.
Cross‑Functional Collaboration: Work effectively across multiple departments and adapt to shifting priorities in a fast‑paced, dynamic environment.
Flexibility: Provide social coverage during key cultural or brand moments, which may occasionally require evening or weekend availability.
What You Bring
A bachelor’s degree from a four‑year university (preferred)
2+ years of post‑college relevant experience, ideally in social media for a consumer brand or at a creative agency; corporate retail experience is a strong plus.
A sharp, creative perspective on social content and an understanding of what resonates with Gen‑Z across platforms.
Demonstrated ability to create and edit native content on TikTok, Reels, and other video platforms.
Highly organized and self‑motivated, with the ability to manage multiple projects and meet tight deadlines.
Excellent copywriting and communication skills; witty, thoughtful, and culturally fluent voice.
Proficiency in PowerPoint, Excel, Google Slides, and Google Docs.
A collaborative spirit and team‑first mindset, always ready to contribute to shared success.
Pay/Benefits Information Actual starting pay is determined by relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
About Us American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high‑quality, on‑trend apparel, intimates, activewear, accessories, and personal care products. AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites.
Job Information Job ID: 13840 | Category: Marketing | Posting Date: 2025-12-22 | Schedule: Full time | Location: New York, NY, United States
#J-18808-Ljbffr