Colorado
ECMC - Public Information Officer (Marketing & Communications Specialist IV)
Colorado, Denver, Colorado, United States, 80285
Overview
This posting is only open to residents of the State of Colorado at the time of submitting your application. Due to the 2025 hiring freeze, the selected candidate will not start until on or after January 2, 2026.
Responsibilities
The position serves as a dynamic, collaborative, and adaptive Public Information Officer and communications professional who builds trust with media outlets; disproportionately impacted communities; public and private partners, including NGOs and industry as appropriate; local, state, and federal partners; digital audiences; and ECMC, DNR, and state agency staff.
This position establishes networks for more extensive, strategic, and effective communications with media outlets, reporters, producers, bloggers, feature writers, TV/radio/film producers, disproportionately impacted communities, digital audiences, public and private partners, and other target audiences. The position implements relevant best practice and requirements, such as the Colorado Environmental Justice Act and digital accessibility, into day-to-day activities and communications/marketing products.
This position coordinates and supports multiple, simultaneous communications projects and processes to ensure they are on track, achieving the intended purpose, and that information is conveyed in a timely, appropriate manner to inform target audiences.
In partnership and support from unit colleagues and IT colleagues, this position serves as the division’s digital communication lead by developing, implementing, evaluating, improving, and maintaining a digital strategy and conducting day-to-day content management in relation to web, email marketing, social media, visual communications/graphics, branding, video, and more.
Lead and implement ECMC social media community of practice calls/meetings and lead division-wide social media community of practice calls/meetings to stay informed of, advise on, and educate colleagues and leadership about relevant policy, guidance, requirements, and best practices for social and digital media.
Serve as a translator, taking complex, technical information and turning it into clear, concise, and user-friendly content for lay person audiences and the media. This includes planning, creating, and maintaining various forms of documentation, from instruction manuals to online help systems in close coordination with ECMC Community Liaisons, particularly regarding outreach to disproportionately impacted communities and community complainants.
Support Unit Manager in developing data for presentations about unit’s compliance with statutory requirements.
Oversee use of tools to track, assess, and evaluate outreach and communication initiatives for the Unit. Use Google analytics, Siteimprove, dashboards, and other digital metrics/evaluation tools to identify and assess trends, challenges, and opportunities with ECMC content. Interpret data. Make recommendations for improvement as needed in coordination with Unit colleagues and Manager.
Minimum Qualifications
Seven (7) years of professional experience in public relations or public information; government-related communications; public safety-related communications; risk communication; energy development/natural resources, natural hazards, environmental or related science-based communications, event and/or community engagement promotions, or an occupational field related to the work assigned to the position.
OR
A combination of related education and/or relevant experience in an occupation related to the work assigned equal to seven (7) years
Preferred Qualifications
Current or former State experience relevant to this position.
Excellent written and verbal communication skills.
Experience working with diverse groups of people and adapting messaging to meet needs of difference audiences.
Experience with digital communication best practices.
Knowledge of Colorado’s energy sector.
Professional level writing, research and communication development skills.
Experience converting technical/scientific content into plain language content.
Customer service experience, previous public service experience, experience dealing with public, experience with complaint intake/response.
EEO Statement The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law. The Department of Natural Resources is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Coordinator, at dnr_hr_employeebenefits@state.co.us. The State of Colorado strives to create a Colorado for All by building and maintaining workplaces that value and respect all Coloradans through a commitment to equal opportunity and hiring based on merit and fitness. The State is resolute in non-discriminatory practices in everything we do, including hiring, employment, and advancement opportunities.
#J-18808-Ljbffr
Responsibilities
The position serves as a dynamic, collaborative, and adaptive Public Information Officer and communications professional who builds trust with media outlets; disproportionately impacted communities; public and private partners, including NGOs and industry as appropriate; local, state, and federal partners; digital audiences; and ECMC, DNR, and state agency staff.
This position establishes networks for more extensive, strategic, and effective communications with media outlets, reporters, producers, bloggers, feature writers, TV/radio/film producers, disproportionately impacted communities, digital audiences, public and private partners, and other target audiences. The position implements relevant best practice and requirements, such as the Colorado Environmental Justice Act and digital accessibility, into day-to-day activities and communications/marketing products.
This position coordinates and supports multiple, simultaneous communications projects and processes to ensure they are on track, achieving the intended purpose, and that information is conveyed in a timely, appropriate manner to inform target audiences.
In partnership and support from unit colleagues and IT colleagues, this position serves as the division’s digital communication lead by developing, implementing, evaluating, improving, and maintaining a digital strategy and conducting day-to-day content management in relation to web, email marketing, social media, visual communications/graphics, branding, video, and more.
Lead and implement ECMC social media community of practice calls/meetings and lead division-wide social media community of practice calls/meetings to stay informed of, advise on, and educate colleagues and leadership about relevant policy, guidance, requirements, and best practices for social and digital media.
Serve as a translator, taking complex, technical information and turning it into clear, concise, and user-friendly content for lay person audiences and the media. This includes planning, creating, and maintaining various forms of documentation, from instruction manuals to online help systems in close coordination with ECMC Community Liaisons, particularly regarding outreach to disproportionately impacted communities and community complainants.
Support Unit Manager in developing data for presentations about unit’s compliance with statutory requirements.
Oversee use of tools to track, assess, and evaluate outreach and communication initiatives for the Unit. Use Google analytics, Siteimprove, dashboards, and other digital metrics/evaluation tools to identify and assess trends, challenges, and opportunities with ECMC content. Interpret data. Make recommendations for improvement as needed in coordination with Unit colleagues and Manager.
Minimum Qualifications
Seven (7) years of professional experience in public relations or public information; government-related communications; public safety-related communications; risk communication; energy development/natural resources, natural hazards, environmental or related science-based communications, event and/or community engagement promotions, or an occupational field related to the work assigned to the position.
OR
A combination of related education and/or relevant experience in an occupation related to the work assigned equal to seven (7) years
Preferred Qualifications
Current or former State experience relevant to this position.
Excellent written and verbal communication skills.
Experience working with diverse groups of people and adapting messaging to meet needs of difference audiences.
Experience with digital communication best practices.
Knowledge of Colorado’s energy sector.
Professional level writing, research and communication development skills.
Experience converting technical/scientific content into plain language content.
Customer service experience, previous public service experience, experience dealing with public, experience with complaint intake/response.
EEO Statement The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law. The Department of Natural Resources is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Coordinator, at dnr_hr_employeebenefits@state.co.us. The State of Colorado strives to create a Colorado for All by building and maintaining workplaces that value and respect all Coloradans through a commitment to equal opportunity and hiring based on merit and fitness. The State is resolute in non-discriminatory practices in everything we do, including hiring, employment, and advancement opportunities.
#J-18808-Ljbffr