Yamaha
Corporate Office
6600 Orangethorpe Ave
Buena Park, CA 90620, USA
Purpose of Role Product Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
Key Accountabilities Include
Ensure Product Marketing strategy maps to the overall YCA product category marketing strategy
Ensure sales growth through effective channel strategy and product positioning, pricing, and distribution
Ensure that Marketing, Sales and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management
Develop Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
Drive alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market
Ensure accurate review and assessment of YCA product category supply chain
Primary Responsibilities Include
Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
Owns competitive intelligence for the assigned product segment by ethically administering the competitive intelligence tool, completing and maintaining SWOT analyses, and reporting competitive product and market intelligence to the organization
Develops product position and produce the following:
Market segmentation and product differentiation for targeted messaging
Value proposition and initial messaging
Analyze pricing impact and perform future pricing actions within the portfolio as well as implement steps in End-of-Life process when appropriate
Develops an effective Go-To-Market strategy for new product launches and collaborates/communicates with cross-functional partners, especially Marcomm, to plan for in-market execution. Tracks and communicates progress towards relevant KPIs related to launch
Works with cross functional groups to support dealer workshops, videos, and related initiatives
Core Functional Competencies
Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Strategy Development: Select a course of action to achieve marketing goals
Pricing Methods: Determine best, competitive pricing for products and services to maximize profits
Product Development: Modify and improve existing products; introduce a new product so that new or additional benefits meet an identified customer need or market niche
Technical Product Acumen (Product Marketing only): Demonstrate in-depth knowledge of Yamaha's products and services
Product Marketing: Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability
Qualifications
Ideal
Demonstrated success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management
Experience developing go-to-market strategies and plans for new product launches with top consumer brands
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Budget management
Up to 25% travel
Preferred
Demonstrated success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and / or depth of a product line
Demonstrated success translating product specifications into end-user features and benefits
Experience presenting product information to a broad audience, up to and including senior leaders in an organization
Experience collaborating across multiple geographies and cultures
5+ years of product marketing experience
Experience in consumer electronics
Compensation
The hiring range for this position is $85,000 - $119,600 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here’s What We’ll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Vacation, sick-time and personal floating holidays
Inclusive and passionate culture
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Purpose of Role Product Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
Key Accountabilities Include
Ensure Product Marketing strategy maps to the overall YCA product category marketing strategy
Ensure sales growth through effective channel strategy and product positioning, pricing, and distribution
Ensure that Marketing, Sales and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management
Develop Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
Drive alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market
Ensure accurate review and assessment of YCA product category supply chain
Primary Responsibilities Include
Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
Owns competitive intelligence for the assigned product segment by ethically administering the competitive intelligence tool, completing and maintaining SWOT analyses, and reporting competitive product and market intelligence to the organization
Develops product position and produce the following:
Market segmentation and product differentiation for targeted messaging
Value proposition and initial messaging
Analyze pricing impact and perform future pricing actions within the portfolio as well as implement steps in End-of-Life process when appropriate
Develops an effective Go-To-Market strategy for new product launches and collaborates/communicates with cross-functional partners, especially Marcomm, to plan for in-market execution. Tracks and communicates progress towards relevant KPIs related to launch
Works with cross functional groups to support dealer workshops, videos, and related initiatives
Core Functional Competencies
Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Strategy Development: Select a course of action to achieve marketing goals
Pricing Methods: Determine best, competitive pricing for products and services to maximize profits
Product Development: Modify and improve existing products; introduce a new product so that new or additional benefits meet an identified customer need or market niche
Technical Product Acumen (Product Marketing only): Demonstrate in-depth knowledge of Yamaha's products and services
Product Marketing: Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
Core Behavioral Competencies
Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability
Qualifications
Ideal
Demonstrated success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management
Experience developing go-to-market strategies and plans for new product launches with top consumer brands
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Budget management
Up to 25% travel
Preferred
Demonstrated success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and / or depth of a product line
Demonstrated success translating product specifications into end-user features and benefits
Experience presenting product information to a broad audience, up to and including senior leaders in an organization
Experience collaborating across multiple geographies and cultures
5+ years of product marketing experience
Experience in consumer electronics
Compensation
The hiring range for this position is $85,000 - $119,600 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Here’s What We’ll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Vacation, sick-time and personal floating holidays
Inclusive and passionate culture
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr